OYO - FLAUNT YOUR BRAND
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OYO - FLAUNT YOUR BRAND
Transcript of OYO - FLAUNT YOUR BRAND
OYO - FLAUNT YOUR BRAND
OYO’s MISSION
“Create Quality Living Spaces”
Hospitality and real estate are broken categories. There is a huge
disconnect between the demand and supply of quality living spaces,
forcing travellers and city-dwellers to compromise on location, quality
and price. OYO uses technology and talent to fix this problem.
OYO was founded on the belief, that everyone deserves a quality living space.
BRAND OYO
OYO is a leader with 12X the size of the second largest player in the Indian hospitality market.
With 175,000+ hotel rooms, we have an overall share of 4.3% of the
Indian hotels and guest rooms market.
Number of rooms in 000s
ASSETS
175,000+ Exclusive Rooms
12,000+ OYO Partners
300+ Cities in India
AN OYO FOR EVERYONE
Affordable Rooms
₹800 - ₹2000
Affordable Home Stays
₹1000 - ₹2500
Premium Rooms
₹1500 - ₹2500
Long stay
₹1500 - ₹2500
Premium Rooms
₹2000 - ₹3500
Premium Rooms
₹1500 - ₹2500
Luxury Rooms
₹4000+
WHY OYO?
Capture your customer’s attention - transacting users visit the
app 9.3 times during the duration of their booking
OYO is the youth brand of the country - our core customers are
millennials in the age bracket of 20-35
Highly engaged audience - 20+Mn active user base with 70%
repeat transactions
Tech-Savvy customers that have an active lifestyle and high
propensity to consume
4Mn+ Monthly transactions
20Mn+ Monthly active users
3Mn+ Unique customers served per month
ONLINE PRESENCE
OYO | PRIME INVENTORIES
656 x 140
400 x 400601 x 387
OYO | PRIME INVENTORIES
Property OYO App
Ad Unit Banner
Placement App Homepage
Targeting Entire Base
CPM Rate 300
Available Ad Units
656 x 140
400 x 400
601 x 387
Average Daily Impressions
App Homepage - 4 Mn
400 x 400 601 x 387656 x 140
PACKAGES
BLUE SILVER
GOLD
PLATINUM
PACKAGES SUMMARY
BLUE SILVER
GOLD (RECOMMENDED)
PLATINUM
CPM 400
Impressions 1 Mn
Cost (A) ₹400,000
PN to 20 Mn user base
No. of Notifications 1
Cost per PN ₹400,000
Total Cost (B) ₹400,000
No. of Emails (Promotional) 2 L
Per Promotional Email Cost 3
Total Cost (C) ₹600,000
No. of Emails (Transactional) 1 L
Per Transactional Email Cost 6
Total Cost (D) ₹600,000
Promotional Emails
Transactional Emails
₹2,000,000
CPM 350
Impressions 2 Mn
Cost (A) ₹700,000
PN to 20 Mn user base
No. of Notifications 2
Cost per PN ₹350,000
Total Cost (B) ₹700,000
No. of Emails (Promotional) 4 L
Per Promotional Email Cost 2.5
Total Cost (C) ₹1,000,000
No. of Emails (Transactional) 2 L
Per Transactional Email Cost 5
Total Cost (D) ₹1,000,000
Promotional Emails
Transactional Emails
₹3,400,000
CPM 250
Impressions 10 Mn
Cost (A) ₹2,500,000
PN to 20 Mn user base
No. of Notifications 4
Cost per PN ₹250,000
Total Cost (B) ₹1,000,000
No. of Emails (Promotional) 16 L
Per Promotional Email Cost 1.5
Total Cost (C) ₹2,400,000
No. of Emails (Transactional) 8 L
Per Transactional Email Cost 3
Total Cost (D) ₹2,400,000
Promotional Emails
Transactional Emails
₹8,300,000
PN to 20 Mn user base
Promotional Emails
Transactional Emails
CPM 300
Impressions 5 Mn
Cost (A) ₹1,500,000
No. of Notifications 3
Cost per PN ₹300,000
Total Cost (B) ₹900,000
No. of Emails (Promotional) 8 L
Per Promotional Email Cost 2
Total Cost (C) ₹1,600,000
No. of Emails (Transactional) 4 L
Per Transactional Email Cost 4
Total Cost (D) ₹1,600,000
₹5,600,000
Your
Perfect Space
in Every Place
