Own Brand Newsletter October

Own Brand Newsletter

October2013 EditionWelcome to the 12th Edition of our Own Brand Newsletter and we are delighted to see our Own Brand ranges continue to grow.

SuperValu are so proud to have won5 Q Awards, 2 highly commended awards and our SuperValu Supreme Christmas Pudding received the Overall Gold Q Christmas Award.

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Own Brand NewsletterOctober 2013 Edition

“We Believe Together is Better”

In February 2014, your Superquinn store will change its name to SuperValu.

The rollout of the Own Brand products commenced in September and will be fully implemented by February 2014.

SuperValu’s Own Brand Range has swept the boards at the internationally

renowned Great Taste Awards – securing 21 awards.

Great Taste Awards 2013 Winners!

We have won...

For the full list of all our winning products visitwww.supervalu.ie

Own Brand Performance

The current Own Brand performance is strong with SuperValu packaged Own Brand growing at 6.9%. Centra packaged Own Brand growing at 15.5%.

+15.5%Centra

+6.9%SuperValu

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For the full list of all our winning products visitCongratulations to all!

Week 37 2013 Week 37 2013

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Centra supporting Action Breast Cancer

Look out for Action Breast Cancer Products in Store:

Centra supporting Action Breast Cancer

Over 200 Centra stores are hosting “Local Pink Walks” all over the country throughout the month of October in support of Action Breast Cancer. Pick up your limited edition bag,Only €3, in your local Centra store. All proceeds will go to the Irish Cancer Society.

Why don’t you put the kettle on, and host a Pink Tea Party for Action Breast Cancer. Register now for a free Party Pack sponsored by Centra including Centra Tea and Biscuits. All proceeds raised go to the Irish Cancer Society.

Centra are also supporting the Action Breast Cancer Programme by providing tea packs for everyone holding Pink Tea Parties!

Continue the support of all things Pink by purchasing these products during October. By doing so, you are helping support the Irish Cancer Society’s Action Breast Cancer.

Help out a deserving charity with every cuppa

Help out a deserving charity with every cuppa

For more information on Irish Cancer Society Fundraising Drives please visit: http://www.cancer.ie/get-involved/fundraise/major-fundraising-drives

€3 €7.99 85c€1

€9.99



New to the SuperValu and Centra Ranges

Eat In Magazine ReviewSuperValu Ice Cream Range:“These reminded us of Italian gelato made with milk instead of cream and we would have paid double the price.”

Stacey Corbett (Trading)SuperValu Rice Cakes“Rice Cakes are lovely, better than the branded. They taste great!”

Aoife Campion (SuperValu Sales)SuperValu Tea Bags“I chose SuperValu Tea Bags for their great taste and at such a great price too why chose anything else”

€1€1.29

Have you tried.....

€1.49

Send us your suggestions and feedback to [email protected]

Sean O’Riordan(Ambient Driver-Tramore Road)SuperValu Spicy Pasta Sauce“Tastes much better thanDolmio & much better value”

Aoife Campion (SuperValu Sales)SuperValu Tea Bags“I chose SuperValu Tea Bags for their great taste and at such a great price too why chose anything else”

Stacey Corbett (Trading)SuperValu Rice Cakes“Rice Cakes are lovely, better than the branded. They taste great!”



Feedback Send us your feedback or

any suggestions to [email protected] we want you to have your

say in our range!

SuperValu Porridge 1kg Centra Salami Snack Pack 40gCentra Serrano Snack Pack 40g Centra Chorizo Snack Pack 40g

SuperValu Roasted Nut Cereal Bars 6pce

SuperValu Chocolate Chip Cereal Bars 6pce


Own Brand Newsletter October

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