Build Your Own Brand - Greater Valley · PDF fileBuild Your Own Brand ... DARE TO BE DIFFERENT...

Build Your Own BrandBrigette McInnis-DayHR US & NA Sales

© 2011 SAP AG. All rights reserved. 2Internal

Outcomes: What You Will Learn Today

“Be Yourself, Everyone Else is Already Taken.”

Oscar Wilde, Author and Playwright

What a personal brand is and why it is important

How your brand can make or break your career

How to build your brand

How to live your brand


Actions | Attitudes | Attributes and Values | Life experiences | Other’s perceptions of you

BrandYour

Is Shaped by

Your Brand Is…• How you package and present

yourself

• How someone describes you

• Not something that should be left to chance

It’s What Makes You…

© 2011 The Ken Blanchard Companies. All rights reserved. Do not duplicate/15749A 5

Why is a Brand Important?

Richard Branson Mark ZuckerbergDonald Trump

Mark CubanWarren Buffet

Sheryl Sandberg

Marissa MayerIndra Nooyi


Let’s Imagine ...There were no career ladders, only great projects

You were your own brand manager

Your leaders were brand loyalists; they backed you, no matter what

Your peers were the biggest champions of your brand

If you only had 12-24 months to re-invent your brand …

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What’s the Buzz on YOU?The buzz is your brand. It’s what makes you …• different • distinctive• memorable

It’s what you stand for


Brand YOU – DARE TO BE DIFFERENT

Ask yourself: What do I do that adds remarkable, measurable, distinctive value? Where have I dared to be different?

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Ask yourself: What have I accomplished that I can unabashedly brag about? What have I done that has a long-lasting impact?

Ask yourself: What traits and behaviors work for my leaders? Will they work for me?

Forget your job title

Forget about imitating your leader

Forget the latest leadership fad/flavor of the month


Why Is a Brand Important at SAP?


Why Is a Brand Important at SAP?

Brand…Importance of

Let’s learn from an executive leader


The higher you go in an organization …

… the fewer seats there are

at the table.


… the more people your brand will impact.

The Larger your Ecosystem…


Clarity | Authenticity | Consistency“It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth.” Harry Beckwith, Marketing & Branding guru

Build Your Brand


• Build Your Brand Worksheet• Assess your current brand

Action | Attitudes | Attributes and Values | Life experiences | Other’s perceptions of you

Brand…Create Your


Partner DiscussionShare your Brand


You Might Need to Change


Change Your Mindset: Employee versus Brand

Today…Working for bossDoing what’s assignedWorking on inboxPutting in timeBuilding a résuméThinking short-termFitting inBeing facelessGetting by with hard work

Tomorrow…Working for selfWorking on high profile projectsCommitting to your craftBeing passionateCreating a marketing planThinking long-termDifferentiatingCreating signature pieces of workThriving with strategic plan


How Will You Change?

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“Alright then smarty pants, who is the 1596th fairest in the land?”


Managing Your Brand in Times of Change

Work with a partner and …

Discuss things you need to consider/do to manage your brand in times of change or organization restructuring

Consider the steps to take if recovery of your brand is necessary


I commit to doing the following this year:

1. I will complete my brand development plan

2. I will enhance my résumé—including gaining experience through lateral moves

3. I will show that I’m a thought leader—innovative, relevant, current and marketable—both internally and externally

4. I will be able to clearly articulate my brand

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Build Your Own Brand - Greater Valley · PDF fileBuild Your Own Brand ... DARE TO BE DIFFERENT...

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