NRBP Building Your Own Brand!
of 12
Transcript of NRBP Building Your Own Brand!
-
8/4/2019 NRBP Building Your Own Brand!
1/12
Marketin Yourself -Self-Branding Works!
Sally Glick, Chief Marketing Officer
Presented toNewark Regional Business Partnership
March 14 2008
-
8/4/2019 NRBP Building Your Own Brand!
2/12
o ay s gen a
What is a self brand?
How can you develop your own brand? ow w your company ene rom your
branding efforts?
-
8/4/2019 NRBP Building Your Own Brand!
3/12
at s a ersona ran
Your promise
A short cut to your reputation way o u oya y
A communication tool
-
8/4/2019 NRBP Building Your Own Brand!
4/12
e mportance o e - ran ng
You are the CEO of Me, Inc.* Your career is in your hands
ou are no e ne y your e
You are not confined by a job description
Havin a brand ives ou a wa to distin uish ourself
Enhancing your brand = enhancing yourself
*Tom Peters
-
8/4/2019 NRBP Building Your Own Brand!
5/12
ow ou ene t
It is easier to build your network if you have abrand
Your career will advance more effectively
You will have more opportunities for newbusiness
You will create a reputation as a leader in your
community You will have more fun
-
8/4/2019 NRBP Building Your Own Brand!
6/12
ow o ou ecome amous
Identify what is unique about you
Find ways to add value rac pas accomp s men s
-
8/4/2019 NRBP Building Your Own Brand!
7/12
. . .Selling Proposition)
Your attitude
Your professional role our e uca on, s s an ra n ng
Your philanthropic efforts
-
8/4/2019 NRBP Building Your Own Brand!
8/12
reate a tructure rocess
Write a mission statement for yourself Perform a SWOT analysis on yourself
Write your strategic branding plan
Know your audience Prioritize activities
Be consistent use your calendar
ccept respons t es Be a doer
-
8/4/2019 NRBP Building Your Own Brand!
9/12
emonstrate a ue
Become an expert Seek out speaking and writing opportunities
Contact the media
Review your resume e wor w your arge au ence
Connect people to each other Share resources (websites, friends, books)
Be friendly, personable and sincere Listen
-
8/4/2019 NRBP Building Your Own Brand!
10/12
at s n t or our ompany
The company is about people Relationshi s make it ossible to attract and
retain quality customers and employees
Your reputation as an expert reflects on thecompany
World class service is delivered by team effort
The company will be more successful when yourepresent it
-
8/4/2019 NRBP Building Your Own Brand!
11/12
onc us on
Branding is not just for products anymore Know what our brand stands for it starts in
yourheart)
Never stop working on the brand and yournetwork
Appreciate how your efforts enhance your
companys visibility
-
8/4/2019 NRBP Building Your Own Brand!
12/12
ontact n ormat on
Sally Glick, Chief Marketing OfficerSobel & Co.
293 Eisenhower Parkway
,
973-994-9494
