OUTPUT OUTCOME - Accenture€¦ · to delivery tooling, using tools like Screenful & Jira Align...
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• Product owners and engineering work together to govern spending using aligned KPIs • Culture shift from late testing as a quality check, to rapid deployment, value, and learning • Cross-functional, scaled working breaks silos, uses data, and ships faster Your product: engine of a supercharged business Outdated processes, architectures and cultures drain product teams performance Every part of the business should come together to maximize value delivery The rapid success of platform players has sparked a renewed focus on the value of products as a driver of growth Spotlight is on returns from innovation investments Value tree prioritizes KPIs acting as a guide to rebalance investments, clarify business priorities and set explicit expectations Where do I start? Focus investments on value and reducing waste Premium on Invested Capital Tech Platform Data Factor based on Enterprise Value / Invested Capital Source: Accenture Analysis, company reports 1. Value Tree Definition What’s the business impact of my investments? 2. Baseline Where do I rank versus best in class? 5. Measuring Success & Continuous Improvement Value Trees defined by business model SUBSCRIPTION TRANSACTIONAL ADVERTISING SPONSORED • Continuously baseline deployment results to improve products and eliminate waste • Compare real data on delivery cost to value returned • Identify the right KPIs, then build a data-driven culture to drive decisions • Cloud-first thinking to breakdown monoliths and reduce release effort • Streamline your client architecture - sharing platform services to enable quicker feature delivery • Automate relentlessly to lower transaction costs and increase throughput 4. Product Dev and Launch 12x 10x 8x 6x 4x 2x Netflix Amazon, Facebook, Google Broadcasters Operators Team capacity 60% Productive 40% Overhead Legacy dictates speed of progress Slow and failing releases: 60% build fail rate Monolithic Manual processes No analytics Culture largest blocker to change Just 30% of capacity dedicated to new features 100% D a t a s e l d o m f a c t o r e d i n t o p l a n n i n g Engineering delivers without detailed metrics Actual product data not compared to projections Product Management forecasts use high-level data Operating Model 100% ...agile development alone isn’t enough. Efficient and effective product teams focus on three things Product, business and efficiency Did project outcome deliver on value case? 3. Product Innovation How focused are my innovation bets? Use value tree to set boundaries Test and learn with real user feedback START Bu s i n e s s K P I s N P S R e v e n u e C h u r n O p e r a ti o n a l K P I s C a ll d u r a ti o n C o s t p e r C a ll A p p d e v . c o s t 1 2 3 L e a d i n g K P I s S e s s i o n D u r a t i o n E n g a g e m e n t P u r c h a s e s E n g i n e e r i n g K P I s R e l e a s e F r e q u e n c y D e f e c ts C o s t p e r R e l e a s e We unleash innovation capacity from Product... To learn more visit www.accenture.com/digitalvideo Copyright © 2019 Accenture All rights reserved. Risk: 6 months before users see value DELIVERY EXECUTION: culture shift & Agile metrics to drive outcomes RELEASE: use DevOps and MVT to rapidly release value ROADMAPS: Roadmaps and plans tightly integrated with delivery tooling ENABLING ARCHITEC- TURE: architecture & enablers to drive efficiency Measurement of value product decisions mapped to wider business (Marketing, Service Centres…) MEASURE: feedback value released to product priorities Providing sophisticated dynamic metrics linked directly to delivery tooling, using tools like Screenful & Jira Align Enabling rapid delivery by tightly integrating DevOps tooling like Jenkins and Atlassian Bamboo with other tools Visualising and enabling roadmap prioritisation with tools like Atlassian Jira Portolio Measuring outcomes against the plan, and using data to reset delivery baselines with tools like Hootsuite, Jira Align and Adobe Analytics Release cycle time can be reduced by 25%-50% Reduction in platform costs by 20-25% 44% more content consumed Greater throughput (+25%) with lower costs (-15%) Reduction in test effort of 10%-15% These tools and practices fuel our ability to use KPIs to drive every part of the lifecycle OUTPUT OUTCOME EFFICIENCY AND DELIVERY KPIS Drives effective decision making in development and deployment EFFECTIVENESS KPIS Metrics show value fast following deployments e.g. views, time on site, aquisitions. FEEDBACK LOOP TO ROADMAP IMPACT FAST DELIVERY OF VALUE SCOPE&“EARN” COST/CAPACITY “BURN” BUSINESS KPI $s LEADING KPI $s Longer term growth in revenue (e.g. lower churn, higher net-adds, more ad load) and reduction in cost (e.g. fewer calls, streamlined operations, etc.) ...confidently directing investment to areas that deliver the best returns. 21% more time spent on platform Hotstar Hotstar OpenAP Channel 4
Transcript of OUTPUT OUTCOME - Accenture€¦ · to delivery tooling, using tools like Screenful & Jira Align...
• Product owners and engineering work together to govern spending using aligned KPIs
• Culture shift from late testing as a quality check, to rapid deployment, value, and learning
• Cross-functional, scaled working breaks silos, uses data, and ships faster
Your product:engine of a supercharged business
Outdated processes, architectures and cultures drain product teams performance
Every part of the business should come together to maximize value delivery
The rapid success of platform players has sparked a renewed focus on the value of products as a driver of growth
Spotlight is on returns from innovation investments
Value tree prioritizes KPIs acting as a guide to rebalance investments, clarify business priorities and set explicit expectations
Where do I start? Focus investments on value and reducing waste
Premium on Invested Capital
Tech Platform Data
Factor based on Enterprise Value / Invested Capital Source: Accenture Analysis, company reports
1. Value Tree Definition
What’s the business impact of my investments?
2. BaselineWhere do I rank versus best in class?
5. Measuring Success & Continuous Improvement
Value Trees defined by business model
SUBSCRIPTIONTRANSACTIONALADVERTISINGSPONSORED
• Continuously baseline deployment results to improve products and eliminate waste
• Compare real data on delivery cost to value returned
• Identify the right KPIs, then build a data-driven culture to drive decisions
• Cloud-first thinking to breakdown monoliths and reduce release effort
• Streamline your client architecture - sharing platform services to enable quicker feature delivery
• Automate relentlessly to lower transaction costs and increase throughput
4. Product Dev and Launch
12x
10x
8x
6x
4x
2x
Netflix
Amazon,Facebook,Google
Broadcasters
Operators
Team capacity 60% Productive 40% Overhead
Legacy dictates speed of progress
Slow and failing releases: 60% build fail rate
MonolithicManual processesNo analytics
Culture largest blocker to change
Just 30% of capacity dedicated to new features
100%
Data seldom factored into
planning
Engineering delivers without detailed metrics
Actual product data not compared to projections
Product Management forecasts use high-level data
Operating Model
100%
...agile development alone isn’t enough. Efficient and effective product teams focus on three things
Product, business and efficiency
Did project outcome deliver on value case?
3. Product InnovationHow focused are my innovation bets?
Use value tree to set boundaries
Test and learn with real user feedback
STA
RT
Business KPIs
NPS
Revenue Churn
Operational KPIs
Cal
l dur
ation
Cost per Call App dev. cost
12 3
Leading KPIs
Sess
ion
Dura
tion
Engagement Purchases
Engineering KPIs
Rele
ase
Freq
uency Defects Cost per Release
We unleash innovation capacity from Product...
To learn more visit www.accenture.com/digitalvideoCopyright © 2019 Accenture All rights reserved.
Risk: 6 months before users see value
DELIVERYEXECUTION:culture shift & Agile metrics to drive outcomes
RELEASE:use DevOps and MVT to rapidly release value
ROADMAPS:Roadmaps and plans tightly integrated with delivery tooling
ENABLING ARCHITEC-TURE:architecture & enablers to drive efficiency
Measurement of valueproduct decisions mapped to wider
business (Marketing, Service Centres…)
MEASURE:feedback valuereleased to product priorities
Providing sophisticated dynamic metrics linked directly to delivery tooling, using tools like Screenful & Jira Align
Enabling rapid delivery by tightly integrating DevOps tooling like Jenkins and Atlassian Bamboo with other tools
Visualising and enabling roadmap prioritisation with tools like Atlassian Jira Portolio
Measuring outcomes against the plan, and using data to reset delivery baselines with tools like Hootsuite, Jira Alignand Adobe Analytics
Release cycle time can be reduced by
25%-50%
Reduction in platform costs
by 20-25% 44% morecontent
consumed
Greater throughput (+25%) with lower
costs (-15%)
Reduction in test effort of 10%-15%
These tools and practices fuel our ability to use KPIs to drive every part of the lifecycle
OUTPUT OUTCOME
EFFICIENCY AND DELIVERY KPISDrives effective decision making in development and deployment
EFFECTIVENESS KPISMetrics show value fast following deployments
e.g. views, time on site, aquisitions.
FEEDBACK LOOP TO ROADMAP
IMPACT FAST DELIVERY OF VALUE
SCO
PE&
“EA
RN
”
CO
ST/C
APA
CIT
Y“B
UR
N”
BU
SIN
ESS
KPI
$s
LEA
DIN
G K
PI $
s
Longer term growth in revenue (e.g. lower churn, higher net-adds, more ad
load) and reduction in cost (e.g. fewer calls, streamlined
operations, etc.)
...confidently directing investment to areas that deliver the best returns.
21% more time spent on
platform
Hotstar
Hotstar
OpenAPChannel4
