• Product owners and engineering work together to govern spending using aligned KPIs

• Culture shift from late testing as a quality check, to rapid deployment, value, and learning

• Cross-functional, scaled working breaks silos, uses data, and ships faster

Your product:engine of a supercharged business

Outdated processes, architectures and cultures drain product teams performance

Every part of the business should come together to maximize value delivery

The rapid success of platform players has sparked a renewed focus on the value of products as a driver of growth

Spotlight is on returns from innovation investments

Value tree prioritizes KPIs acting as a guide to rebalance investments, clarify business priorities and set explicit expectations

Where do I start? Focus investments on value and reducing waste

Premium on Invested Capital

Tech Platform Data

Factor based on Enterprise Value / Invested Capital Source: Accenture Analysis, company reports

1. Value Tree Definition

What’s the business impact of my investments?

2. BaselineWhere do I rank versus best in class?

5. Measuring Success & Continuous Improvement

Value Trees defined by business model

SUBSCRIPTIONTRANSACTIONALADVERTISINGSPONSORED

• Continuously baseline deployment results to improve products and eliminate waste

• Compare real data on delivery cost to value returned

• Identify the right KPIs, then build a data-driven culture to drive decisions

• Cloud-first thinking to breakdown monoliths and reduce release effort

• Streamline your client architecture - sharing platform services to enable quicker feature delivery

• Automate relentlessly to lower transaction costs and increase throughput

4. Product Dev and Launch

12x

10x

8x

6x

4x

2x

Netflix

Amazon,Facebook,Google

Broadcasters

Operators

Team capacity 60% Productive 40% Overhead

Legacy dictates speed of progress

Slow and failing releases: 60% build fail rate

MonolithicManual processesNo analytics

Culture largest blocker to change

Just 30% of capacity dedicated to new features

100%

Data seldom factored into

planning

Engineering delivers without detailed metrics

Actual product data not compared to projections

Product Management forecasts use high-level data

Operating Model

100%

...agile development alone isn’t enough. Efficient and effective product teams focus on three things

Product, business and efficiency

Did project outcome deliver on value case?

3. Product InnovationHow focused are my innovation bets?

Use value tree to set boundaries

Test and learn with real user feedback

STA

RT

Business KPIs

NPS

Revenue Churn

Operational KPIs

Cal

l dur

ation

Cost per Call App dev. cost

12 3

Leading KPIs

Sess

ion

Dura

tion

Engagement Purchases

Engineering KPIs

Rele

ase

Freq

uency Defects Cost per Release

We unleash innovation capacity from Product...

To learn more visit www.accenture.com/digitalvideoCopyright © 2019 Accenture All rights reserved.

Risk: 6 months before users see value

DELIVERYEXECUTION:culture shift & Agile metrics to drive outcomes

RELEASE:use DevOps and MVT to rapidly release value

ROADMAPS:Roadmaps and plans tightly integrated with delivery tooling

ENABLING ARCHITEC-TURE:architecture & enablers to drive efficiency

Measurement of valueproduct decisions mapped to wider

business (Marketing, Service Centres…)

MEASURE:feedback valuereleased to product priorities

Providing sophisticated dynamic metrics linked directly to delivery tooling, using tools like Screenful & Jira Align

Enabling rapid delivery by tightly integrating DevOps tooling like Jenkins and Atlassian Bamboo with other tools

Visualising and enabling roadmap prioritisation with tools like Atlassian Jira Portolio

Measuring outcomes against the plan, and using data to reset delivery baselines with tools like Hootsuite, Jira Alignand Adobe Analytics

Release cycle time can be reduced by

25%-50%

Reduction in platform costs

by 20-25% 44% morecontent

consumed

Greater throughput (+25%) with lower

costs (-15%)

Reduction in test effort of 10%-15%

These tools and practices fuel our ability to use KPIs to drive every part of the lifecycle

OUTPUT OUTCOME

EFFICIENCY AND DELIVERY KPISDrives effective decision making in development and deployment

EFFECTIVENESS KPISMetrics show value fast following deployments

e.g. views, time on site, aquisitions.

FEEDBACK LOOP TO ROADMAP

IMPACT FAST DELIVERY OF VALUE

SCO

PE&

“EA

RN

”

CO

ST/C

APA

CIT

Y“B

UR

N”

BU

SIN

ESS

KPI

$s

LEA

DIN

G K

PI $

s

Longer term growth in revenue (e.g. lower churn, higher net-adds, more ad

load) and reduction in cost (e.g. fewer calls, streamlined

operations, etc.)

...confidently directing investment to areas that deliver the best returns.

21% more time spent on

platform

Hotstar

Hotstar

OpenAPChannel4