Organizational structures and processes managers use to oversee new-product development

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Transcript of Organizational structures and processes managers use to oversee new-product development

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Product DevelopmentBudgeting for New

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R&D Outcomes uncertainFew companies finance as many projects as possibleConventional % of sales figure

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Organizing NewProduct Developement

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• Venture teams• Given “Skunkworks” setting• Can use concurrent product development• Ensure engineers do not create “better

mousetrap”

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Image credits:( flickr users)

• 401(K) 2012• Barbera*