Organizational structures and processes managers use to oversee new-product development
7
-
Upload
sameer-mathur -
Category
Business
-
view
273 -
download
1
Transcript of Organizational structures and processes managers use to oversee new-product development
Product DevelopmentBudgeting for New
R&D Outcomes uncertainFew companies finance as many projects as possibleConventional % of sales figure
Organizing NewProduct Developement
• Venture teams• Given “Skunkworks” setting• Can use concurrent product development• Ensure engineers do not create “better
mousetrap”
Image credits:( flickr users)
• 401(K) 2012• Barbera*