What organisational structures & processes do managers use to oversee new product development
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What Organisational Structures & Processes do Managers use to Oversee New-product Development?
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Transcript of What organisational structures & processes do managers use to oversee new product development
What Organisational Structures & Processes do Managers use to Oversee
New-product Development?
Common Organisations
Product Managers
New Project Managers
Growth Leaders
Common Organisations
High Level Management
New Product Department
New Business Initiative Group
New Project Managers
Johnson and Johnson and Kraft employ new product managers
who report to category managers.
Growth Leaders
A full time job for Companies most creative and successful managers.
Westinghouse has Growth Leaders.
New Business Initiative Group
Mimics the venture capital model, backing entrepreneurial people and putting employees in front of their ideas.
Organisation Types
Cross Functional Teams
Stage Gate System
Cross Functional Teams
They collaborate and use concurrent new product development to push new products to market.
Stage Gate SystemDivide the innovation process into stages, with a gate or checkpoint at the end of each.
Stage Gate System
Ansell applied Stage Gate System and escalated its sales from 4.5%to 13% within 2 yearsHydro Quebec reaped $1billion using Stage Gate System
Recap• Product Managers • New Product Managers • Growth Leaders• High Level Management• New Product Department• New Business Initiative GroupDifferent Organisational Structures in New-
Product Development.• Cross Functional Teams• Stage Gate System.
References• http://www.dafont.com/champagne-limousin
es.font• https://hbr.org/1998/07/another-look-at-how
-toyota-integrates-product-development• https://www.google.co.in/search?q=w+l+gore
&biw=1242&bih=566&source=lnms&tbm=isch&sa=X&ei=h5aCVdPkE8Pn8AWcyKkg&sqi=2&ved=0CAgQ_AUoAw#imgrc=_
• http://www.slideshare.net/IbadatSingh/challenges-to-new-product-development-file
• https://leantesting.com/resources/wp-content/uploads/2014/11/challenges-of-being-a-social-vendor.jpg
Disclaimer
Created by Aakash Tripathi, IIT(BHU), during an internship by Prof. Sameer Mathur, IIM Lucknow.
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