THE ‘ORANGE LIVE IT UP TOUR’

Why ‘Live It Up’

Live It Up Slang

To ENJOY yourself COMPLETELY without worrying about anything:

o FREE Facebook

o FREE Wikipedia

o 10 MB Data

o UNLIMITED Internet

o FREE Calls & SMS’s

The ‘Orange Live It Up Tour’ Objectiveso Position Orange as the preferred telecom provider

amongst the YOUTH

o Position the Orange brand as a youthful, fun and ‘with it’

brand.

o Creating awareness for Orange products

o Reach out to the Orange youthful subscribers in their

environments

o Demonstrate Orange products and services to the target

market

o Increase Orange DATA sales through driving data bundles

o Create an Orange Experiential Zone

Concept o The Orange Live It Up Tour will

have activation elements that are

simple, exciting, engaging, youth

centric & will generate consumer pull

for Orange.

o The elements of activation include:

1. Orange Experiential Zones

2. Orange Live It Up Party Storms.

3. Orange Live It Up Digital.

Orange Experiential Zone o Set up an Orange Experiential Zone

for the target audience to:

1. Experience Orange data.

2. Have a touch & feel experience of the Orange brand.

o Gaming elements & giveaways tied to product purchase.

o Grand prizes include FREE Orange tablet(s), mobile phone(s) and unlimited internet for one year.

Orange Experiential Zone Elements of the Orange Experiential Zone include:

o Orange products & service display set up.

o Orange photo op.

o Orange text-a-thon.

o Orange gaming zone.

o Orange happy hour.

o Orange B.I.As, Marketing & Technical team.

o Soft background music & DJ

o video mixes on screens

Orange Experiential Zone Orange Product & Service Display Set Up

1.Phones & Airtime Sales

• Set up phone displays where students can engage practically on the data

elements of Holla(10 MB

data, QUICK access to Free Facebook & Wikipedia, QUICK YouTube & Music

Downloads, etc) .

• Highlight voice and sms elements of Holla (FREE calls, FREE sms’s, etc)

• Push Sales on Orange lines, airtime & phones.

Every product purchase entitles you a giveaway, free access to the gaming zone, photo

OP & text-a-thon.

2.Laptops & Modems

• Set up laptop & modem displays where students will be allowed to experience 3G+

internet via Orange modems.

•Demonstrate & engage students in downloading movies & music like never before with

the fastest speeds on 3G+.

•Push sales on Orange modems & airtime highlighting the weekly unlimited internet.

Every product purchase entitles you a giveaway e.g. Orange branded flashdisks, free

access to the gaming zone photo

Op & text-a-thon.

Orange Experiential Zone Orange Gaming Zone

• Product purchase entitles you free access coupons to the gaming zones.

• Gaming elements include X-box, PS3, etc.

• Winners in each game win Orange novelties (t-shirts, airtime, flashdisks,

etc)

Orange Text-A-Thon

• Product purchase entitles you free access coupons to the gaming zones.

• Line up 3 or 4 contestants to participate in the texting competition.

• All participants will be on Orange lines.

• Participants required to type fast and accurately Orange phrases then send

to a central Orange

line.

• Fastest participant to achieve this accurately wins Orange novelties (t-

shirts, airtime, string

bags, etc)

Orange Experiential Zone Orange Photo Op

• Product purchase entitles you free access coupons to the Photo Op area.

• Cool creative, instant photos against an Orange Branded backdrop with

Orange Models,

Orange die cuts, Orange Bikes.

• Students encouraged to LIKE the Orange Fan Page, upload photos on

Facebook and tag the

Orange Fan Page as well as many friends as possible.

• Students to push for likes (to like the photo, you have to be an Orange Fan

Page Member).

• At the end of the activation period, whoever has the most likes wins an

Orange Tablet, mobile phones & free unlimited internet for one year!!!

Orange Experiential Zone Orange Happy Hour

• This will be done between 4:00 p.m. – 5:00 p.m. as the students unwind

within campus

grounds.

• This will be a ‘talent search’ hour where students are encouraged to

showcase the

different elements of talent not limited to:

(i)Cipher – Rapping & Freestyling

(ii)Dancing

(iii)Singing

(iv)Modelling

•Introduce Orange Flashmobs

Orange Live It Up Party Storms

Orange Live It Up Party Storms

oPlug into/storm existing campus

parties.

oStage activation elements that will

promote the Orange data as well as

brand:

1.Orange Flash Mobs

2.Orange Live Music Requests via Orange Fan

Page

3.Exciting Digital Live Feeds on Orange Fan Page

via Large screens

4.Orange Live DJ

5.Orange MC pushing Orange data & Brand

6.Orange Roving B.I.As driving Orange data &

brand

7.Performing Artists

8.Win win win with Orange!!!

Orange Live It Up Digital

ORANGE FAN PAGE

ORANGE LIVE IT UP FAN PAGE

ITS ONLY IN K.U. FAN PAGE

K.U. INFLUENTIAL

PERSONALITIES

K.U. RADIOK.U. ORANGE ACTIVATIONS

& EVENT

Marketing Elements • Posters & flyers.

• K.U. Radio

• Its Only In K.U. Facebook handle.

• K.U. Digital Screens

• K.U. Skaters