OR Summer Market Sponsorship Opportunities

––– SUMMER MARKET –––

2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com

THINK

OUTSIDE

THE BOOTH"The Outdoor Retailer show is a great opportunity to speak to a broad rangeof retail partners in a focused way, at a time when they are open to new products, new technologies

and want to understand the consumer-driven marketing approach."

– Craig Reingold | Sperry Top-Sider

Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT

Statistics prove that sponsorships and advertising increase booth traffic. Make the decision that will elevate your brand’s

visibility to the key decision makers and retail buyers at Summer Market. Unique and distinctive sponsorships are

advantageous to your brand. Having a one of a kind sponsorship puts your creative stamp on it. We welcome custom

sponsorships; the sky’s the limit on your creativity. Your account executive will work with you to create a perfect fit sponsorship.

Did you know that*

• Onsite promotional opportunitiesincrease brand awareness

• Show advertising by

• Hospitality functions by

*Using CEIR Research database.

5 Reasons to be a sponsor at Outdoor Retailer

STATISTICS

104%

46%

86%

Set yourself

apart from your

competitors

Build traffic equals

increasedsales

Increasebrand

recognitionand

visibility

Enhancebetter

customer interaction

Distinct opportunities

and advantages



“We’re proud to partner with the Outdoor Retailer

Show as it’s truly an opportunity to be at a grassroots

level with industry leaders and category influencers

that bring authenticity and credibility to the retailers

in attendance.”

Shane Downey | New Balance

Increase your company’s brand loyalty, create awareness about your products, and drive sales by participating as a Summer

Market sponsor. Your company will receive unprecedented exposure to 25,000+ industry members and leaders in the

outdoor community. You will receive meaningful recognition and valuable networking opportunities.

TESTIMONIAL


PRODUCT DISPLAYS - CASES & AREAS HANGING BANNERS

Our sponsorship program is designed so that you can position your brand with the largest B2B outdoor event of the year,

increase your credibility in the minds of key industry decision makers and build your business.

ONSITE SIGNAGE



EXTERIOR SIGNAGE - EAST ENTRANCE SOUTH PLAZA

Your brand will gain exposure to over 25,000 of the top industry members. The opportunities on the next few pages offer

something for every size exhibitor and every budget.

ONSITE SIGNAGE


THANKS TO OUR PAST SPONSORS



Your innovative and brand boosting sponsorships contribute to successful Outdoor Retailer Summer and Winter Market events.


DIGITAL MEDIA

OR SHOW MOBILE APP WEB ADVERTISING & MICROSITES

By sponsoring in multiple media, your message is seen by a larger audience, and reinforced when viewed in several places.

Enhance your marketing efforts by creating a cohesive multi-media campaign – before, during and after the show.



DIGITAL MEDIA

ENEWS - ATTENDEE & EXHIBITOR LIVE FROM OR

Sponsorships are Traffic Builders – Increase your brand’s exposure and visibility at Summer Market with Promotional

Opportunities. Drive attendees to your booth and get top-of-mind awareness!


OUTDOOR RETAILER HUB

OR HUB OPPORTUNITIES

“We always make great connections at the OR show, but there’s only so much time each day. With the OR HUB we’re able

to keep making those great connections and really get retailers stoked on Teva all year long.” Amy Bondurant | Teva



OPEN AIR DEMO

DEMO OPPORTUNITIES

At OAD, you have an opportunity to sponsor demo-only events like the Casting Competition, GPS Treasure Hunt, SUPzilla,

Mountaineering Orienteering Race, Trail Run, the Beer Garden, Official Eyewear and UV Performance opportunities and more.


ZONES - EVENTS

OR ZONES PROJECT OR

Each sponsorship opportunity is designed to generate on-site exposure and industry-wide recognition as well as position

your company as a leader in the outdoor industry.



ZONES - EVENTS

INDUSTRY PARTY - OPENING NIGHT ALL STAR INDUSTRY JAM

Your booth at Summer Market is only part of the picture. Promotional opportunities provide creative ways to promote your

presence at the show and enhance your results. Sponsors get maximum exposure, dramatically increasing ROI.


SPONSORSHIP PRICING

2-Sided Meterboards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,250 4-Sided Meterboard Kiosk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Additional Brand Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$150 Adventure Theater . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Badge Advertising - Buyer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Badge Advertising - Exhibitor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Badge Holder Inserts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,200 Badge Lanyards - Exhibitor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 Ballroom Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,500 Beverage Sleeves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,500 Biodegradable Concession Ware . . . . . . . . . . . . . . . . . . . . . .Call for pricing Booth Drop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,000 Climbing Zone Presenting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . .$3,500Climbing Zone Supporting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . .$1,500 Concession Ware - Napkins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,000 Design Center Presenting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . .$3,500Design Center Supporting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . .$1,500Dog Leash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$500 Educational Seminars Onsite Only . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500Educational Seminars Onsite + Online . . . . . . . . . . . . . . . . . . . . . . . . .$5,995Endurance Zone Presenting Sponsorship . . . . . . . . . . . . . . . . . . . . . . .$3,500Endurance Zone Supporting Sponsorship . . . . . . . . . . . . . . . . . . . . . . .$1,500eNews - Attendee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Call for pricingeNews - Exhibitor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Call for pricing

Escalator Banners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$9,000 First Aid Station . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Floor Graphics / Carpet Logos 2' x 3' . . . . . . . . . . . . . . . . . . . . . . . . . . . .$550Floor Graphics / 8' x 10' Show Floor Entrance . . . . . . . . . . . . . . . . . . .$2,500Floorplan Stations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Food / Sample Station . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,750 Good Morning OR Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$600 Green Steps Carpet Overlay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$500 Green Steps Customized Carpet Overlay . . . . . . . . . . . . . . . . . . . . . . . . .$750 Green Steps- Presenting Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,000 Hanging Aisle Banner Zones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,250 Hanging Banner - Column Wrap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,000 Hanging Banner - Main Entrances . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,750 Hanging Banner - Elevator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000 Hanging Banner - Entryway Panoramic . . . . . . . . . . . . . . . . . . . . . . . . .$7,850Hanging Banner - Exterior Handrail . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 Hanging Banner - Exterior South Plaza . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 Hanging Banner - Show Floor Entryway . . . . . . . . . . . . . . . . . . . . . . . . .$5,500 Hanging Banner - Show Floor Interior . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000 Hotel Door Drop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,500 Hotel Key Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,500HUB Bronze . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500 HUB Silver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,500HUB Gold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$6,000

SPONSORSHIP PRICE SPONSORSHIP PRICE



SPONSORSHIP PRICING

Inflatables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000 Lanyards - Buyer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$8,500 Live From OR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,495 Main Hall Entryway Carpet Inlays . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500 Mannequin Display . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,000 Model Store - Merchandise Zone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 Official Show Bag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$6,850 Official Show Pen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Official Show Sock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Official Show T-Shirt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Official Staff Apparel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Open Air Demo Presenting Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500Online Lounge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000 Online Registration Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,750 Onsite Printed Floorplan Maps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 Opening Night Industry Party . . . . . . . .$5,000/co-sponsor • $20,000 exclusiveOR Daily Distribution Bins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Paddle Zone Presenting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500Paddle Zone Supporting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,500Press Room / Media Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$15,000 Product Showcase Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$750Product Showcase Onsite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,000 Product Display Area . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Product Display Cases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,750

Project OR Material Submission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$500Project OR Supporting Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500Project OR Presenting Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000Publication or Catalog Bin- Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$750 Publication or Catalog Bin- Non-Exhibitors . . . . . . . . . . . . . . . . . . . . . . . .$1,500 Recycle Bins-Single Source/Biodegradable Recycling Program . . . . . .$12,000 Registration Kick Panels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 Restroom Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 Retailer Lounge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000 Show Breakfast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Show Swag Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,000 Table Tent Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500 Thermal Coffee Mugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,250 Vehicle Placement - Inside . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Call for pricing Vehicle Placement - Outside . . . . . . . . . . . . . . . . . . . . . . . . . . .Starting at $4,000 Water Stations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,500 Welcome to the Show Floor Mats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 Window Clings Murals - Doors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$18,000 Window Clings Murals - Interior . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 Window Clings Murals - Salt Shakers . . . . . . . . . . . . . . . . . . . . . . . . . . . .$30,000Wi Fi Hot Spots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000

* Sponsorships are subject to availability. Unless otherwise specified, prices do not include production, shipping,

distribution or labor costs. Customized packages are also available. Please contact your sales rep for details.

SPONSORSHIP PRICE SPONSORSHIP PRICE

For more sponsorship opportunities visit outdoorretailer.com

KRISTA DILLAccount ExecutiveTel: [email protected]

PAUL DILLMANSenior Account ExecutiveTel: [email protected]

RYAN JOHNSONAccount ExecutiveTel: [email protected]

MARISA NICHOLSONNat’l Sales Manager/Key Acc.Tel: [email protected]

Alaska & Hawaii

International

31910 Del Obispo, Ste. 200San Juan Capistrano, CA 92675

OR Summer Market Sponsorship Opportunities

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