Olympic Sponsorship Opportunities
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Transcript of Olympic Sponsorship Opportunities
Sponsor the Olympic Dream
Nick Delpopolo
2012 USA Olympic Judo Team Member 73kg
Facts about Judo
• Judo is the most widely practiced martial art on earth with 13 million participants in 111 countries. - Links - http://www.usjudo.org/funfacts.asp
• Judo is the second most-practiced sport worldwide, behind the most-widely practiced sport of soccer.
• Judo is the safest contact sport for children under 13 (American College of Sports Medicine).
• The US Government is one of the only countries that does not provide funds for Olympians (Fortune Magazine June 2012)
Judo (柔道 jūdō?, meaning "gentle way") is a modern martial art, combat sport and Olympic sport created in 1882 by 22 year old scholar, Jigoro Kano - http://en.wikipedia.org/wiki/Judo
Jigoro Kano, Founder of Judo (right).
About NickRanked # 1 in the USA
Ranked # 12 in the World
2012 USA Olympic Judo Team Member 73kg
*Will become the 1st American to win Olympic Gold in Judo
*When Nicky was 12 years old he convinced his parents Dominick and Joyce to let him live with his Judo Coach, for two years.
Greatness is within
• Adopted as an infant from a Montenegro orphanage • Began training in Karate & Judo at 5 years old• At age 7, vowed to win a gold medal in Judo• Youngest 73kg competitor in 2008 Olympic Trials • May 12th 2012 qualified for the US Olympic Team• At 23, Nick will attempt to become the 1st American to
win a Gold Medal in Judo
Team Delpopolo
Jason Morris Judo Coach4x Olympian & 1992 Silver Medalist
Body
Carrie ChandlerExecutive Admin & Coaching2005 Pan American Champion 52 kg
SpiritMind
Carlon Colker M.D. FACNSports doctor to the worlds top athletes and celebrities
Batool Kazim M.D.Sports Psychiatrist , a competitive athlete for over 25 years, who specializes in the mental aspect of sports and performance enhancement
Frank ShamrockMentor & Visionary Brand Builder UFC, WEC, Strikeforce
Ingram PR PublicistSports marketing firm for athletes
In 2011 when Nick convinced his childhood idol Frank Shamrock to manage him. The retired Legend of combat sports agreed to back the fellow adoptee. Shamrock, along with Publicist Melissa Ingram of MIP, put together an Olympic Marketing Strategy to back Nick's quest for Olympic gold.
This includes proven PR initiatives such traditional press releases, booking prominent media interviews, and executing a very aggressive social media marketing plan that includes:
Live tweets with hashtags from events/Olympics with photos, interviews with product placement and a docu-diary to the Gold Medal win on YouTube.com
Follow the Journey!
Olympic Marketing
Olympic SchedulePre Olympic Appearances
June 9th Brazil Grand Slam
June 18th - New Jersey, USOC Olympic Ambassador
Jun 20-27th - “Texas Tour” Nick in Texas to give 3 different Camps/Clinics at 3 different Dojo’s
July 12-14th - RAW Health Media weekend and fundraising dinner. Pittsburgh TV and Radio shows including Pittsburgh's “Today Show” - Fund Raiser Dinner expecting 2-300 people.
July 15-19th Boston Training Camp (TBD) Olympic Schedule:
July 24th - Depart for Olympic Games
July 30th – Gold Medal Day!
Olympic Television
Four billion people to watch the opening ceremony for the London 2012 Olympics
Historical Olympic Television Data
Vancouver 2010 Olympic Winter Games was broadcast on television in over 220 territories
The total television broadcast hours of Vancouver 2010 was almost double (+96%) the level of coverage that was achieved by Torino 2006 and over three times (+206%) the level that was enjoyed by Salt Lake City 2002 - * More and more television time!
37% of coverage (11,692 hours) was aired on free-to-air terrestrial channels
16% of confirmed television coverage (5,045 hours) was aired during prime viewing hours (19:00-23:00)
Live coverage accounted for 44% (14,017 hours) of the total time – people are watching live!
*When Nick wins the Gold Medal his life-story will captivate the American media
Olympic Dream Sponsorship
“I have been preparing for this moment for 18 years. Nothing will stop me”
2012 Olympic Jacket Competition Jacket
Your product or brand worldwide, overnight
Sponsorship Opportunities
• Gold Medal Sponsor
• Logo on Olympic Gi Jacket in 4 spots
• Logo – Full Lower back of Competition Gi Jacket
• Sponsor mention in all media• Logo on website for 12 months• Use of name and likeness for 12
months• Brand Featured in Social Media
Campaign– Live tweets, hashtags and
photos from the Olympics– @brand @nickdelpopolo
• 5 – Branded 30 second videos with product placement for Youtube.com
• *Gold Medal Appearance at Sponsor location after the Olympics
• And, the Bronze Medal
• Silver Medal Sponsor
• Logo on Competition GI Jacket • Logo on GI Pants• Logo placement on website for 6
months• Image release for 6 months• Brand Included in Social Media
Campaign• Silver Medal Appearance at
Sponsor location after the Olympics
• 1 – Branded 30 second video with product placement for youtube.com
• And, the Bronze Medal
• Bronze Medal Sponsor
• Brand Included in Social Media Campaign
• Logo & Video thank you on website and social media
• Signed poster from Nick
Medal CountGold = 1Silver = 2
Bronze = 3
Sponsorship CostsGold Medal = 10k
Bronze Medal = 1k
Silver Medal = 5k
**Buy the complete Medal Package (Bronze, Silver and Gold) for 20k & become the Official Sponsor to Nick Delpopolo for the 2012 Olympics
*Total Sponsorship Goal is 23k
Sponsors Manager:
Frank Shamrock [email protected] Phone # 818.584.1417 Fax # 775.659.2151
Like PayPal? So do we!
Contact InformationReady to make the Olympic Dream come true!
With these three easy steps you can help Nick win Gold:
1. Decide on your choice of Medals2. Contact Frank Shamrock via email, phone or fax
for payment details OR visit www.nickdelpopolo.com
3. Send logos and watch the Olympics Live on NBC
That’s it, you are officially on Team Delpopolo!
Need to sponsor Nicky right now! Click the link…
More Fine Print
• Money tight, marketing budget maxed out??
• You can always volunteer your time, your product or company team
• All sponsors, logos and media restrictions set forth by the Olympic Committee will be respected
• Olympic Jacket is worn at all post Olympic Media Appearances
• Competition Jacket is worn in all IJF approved International competitions, open works and group seminars
• We can not guarantee that Nick will win a Gold Medal in the 2012 Olympics
• We can not do this without YOU!