Mobile Marketing Industry Glossary - Mobile Marketing Association
Optify Mobile Marketing Presentation
description
Transcript of Optify Mobile Marketing Presentation
Mobile Marke+ng for the Real Time Web Anthony Joseph, VP of Marke+ng, Op+fy Jennifer Wong, Digital Solu+ons Manager, Op+fy
What we’ll cover in this workshop
» How to: » Create an App » Create a Quick Response (QR) Code » Create a Short Code » Create a pURL
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Agenda
» “How to” chapters » Overview » Steps » Addi+onal Resources
» Case Study » Recap
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1. HOW TO CREATE AN APP
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What is an App?
An app typically refers to soXware used on a smartphone or mobile device such as the Android, iPhone, BlackBerry or iPad, as in
“mobile app” or “iphone app.”
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Mobile App example – Hello Vino
» h\p://www.hellovino.com/ » Different from website » Limited images > fast loading » Clear + large text » Simple design
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Did you know…
» More than five billion apps were downloaded over 2010
» The average smartphone user spends 667 minutes every month using apps.
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Register for an account
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Create a new app
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Enter URL, RSS or search term
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Choose artwork
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Populate tabs
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Add a custom header
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Fill out app info
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Publish
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Upload to the Android market
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Download your App from the Android market!
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AddiRonal Resources
» AppMakr: h\p://www.appmakr.com/
» App building tools: h\p://jenera+ony.com/mobile-‐app-‐creators/
» iOS dev center: h\p://developer.apple.com/devcenter/ios/index.ac+on
» Android dev guide: h\p://developer.android.com/guide/index.html
» Tools to create an App: h\p://techpp.com/2009/04/27/top-‐10-‐free-‐tools-‐to-‐create-‐rss-‐for-‐any-‐website-‐2/
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2. HOW TO CREATE A QR CODE
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What are Quick Response (QR) codes?
» QR codes are 2D images that func+on like barcodes on packaged products, but can contain MUCH more data
» The informa+on encoded can be text, URL, phone number, SMS message, RSS feed or other kinds of data
» QR codes are essen+ally pointers to digital content and capture or trigger ac+ons such as » A link to a website » Ac+vate phone func+ons including email, IM and SMS » Connect the mobile device to a web browser on the phone
» QR codes are read by “QR Code Reader” soXware or phone apps » iPhone Reader > i-‐nigma » Android Reader > Barcode Scanner
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Why use QR codes?
» Quick and easy sharing
» Portability: You can put them anywhere
» U+lity: Share large amounts of
content at the right +me » Boost Visibility: SEO and SMO
» Social Proof: Quick links to your “authorita+ve instance”
» Analy+cs: Calls to ac+on Scan to check the conference agenda
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How to create a QR code
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AddiRonal Resources
» QR code generator: h\p://delivr.com/qr-‐code-‐generator
» QR code marke+ng ideas: h\p://www.flyteblog.com/flyte/2011/03/50-‐count-‐em-‐50-‐crea+ve-‐uses-‐of-‐qr-‐codes.html
» QR codes for business: h\p://www.socialmediaexaminer.com/how-‐qr-‐codes-‐can-‐grow-‐your-‐business/
» QR code readers: h\p://www.mobile-‐barcodes.com/qr-‐code-‐soXware/
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3. HOW TO CREATE A SHORT CODE
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What is a short code?
A short numeric code of 5 or 6 numbers that can be used in place of a longer phone number for
messaging.
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Text InterACT to 69302
How To Create A Short Code
Why a short code?
Since the codes are shorter, they are easier to remember and u+lize, especially for marke+ng
purposes
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Register
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Collect contacts
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AddiRonal Resources
» Tools to create short code campaigns: h\p://trumpia.com , www.textmarks.com
» Developer tools to build a short code: h\p://www.twilio.com/api/sms/short-‐codes
» Own or rent your own short code: h\p://www.usshortcodes.com/csc_obtain_a_csc.html
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4. HOW TO CREATE A PURL
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What is a pURL?
A persistent URL is a web page or microsite that is tailored to an individual visitor through the use of variable fields and pages that are linked to a database that contains informa+on about
each poten+al visitor.
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h\p://www.example.com/John.Smith
How To Create A pURL
Why pURLs?
Create a unique website experience for each visitor with content that is relevant and
interes+ng to increase your conversion rate
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Register
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Create a new campaign
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Add a contact
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Create the landing page
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AddiRonal Resources
» pURL generator: h\p://purlem.com/
» Don’t make these pURL marke+ng mistakes: h\p://crossmedia.typepad.com/cross_media_11_marke+ng/2009/01/top-‐11-‐purl-‐campaign-‐mistakes.html
» Should you use pURL’s: h\p://www.asaecenter.org/wiki/?Page=Personalized%20URL%20%28PURL%29%20Marke+ng
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Wrap-‐up: MarkeRng tacRcs & tools » Define your goal
» Encourage ac+ons that support your marke+ng plan » Give instruc+ons to your consumers. Tell them what they’re going to get for
‘playing’ » Give reasons to come back
» Implement & Deliver/Share » Determine technical requirements & capability: developer vs. 3rd-‐party tool » Assuage the fears of the technically challenged » Provide explana+ons about their use and benefits
» Experiment, Test & Measure » Study your analy+cs » Experiment with the size, loca+on, and color of your QR codes » Refine your tac+cs
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Case study » Created QR code with offer » Marketed @ tradeshow » Tracked visitors with Op+fy » Use to market post-‐event
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Recap: Why these tacRcs?
» Connect people to what’s happening around them
» Help people find info that relevant to them in real +me
» It’s fun and convenient for the user
» Mobile is personal, portable, always with the user and trackable
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Thank you!
Anthony Joseph VP of Marke+ng, Op+fy anthony@op+fy.net
Jennifer Wong
Digital Solu+ons Manager, Op+fy jennifer@op+fy.net
www.op+fy.net
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