OPRF Live and Give Report

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  • 1

    The Live & Give Project

    5.15.15

    A Study of Charitable Giving in Oak Park & River Forest

  • 2

    1. To gain insight into the awareness, interest and perceptions of various community organizations in the Oak Park River Forest area.

    2. To understand what motivates the community to donate, join, participate and engage with non-profit organizations, specifically seeking to understand why people choose to give to organizations outside of the community as well as giving locally.

    Purpose of the Research

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    Who We Surveyed

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    Conducted a 15-20 minute online survey - Fielded February/March, 2015

    687 community members provided key data points to analyze - Based on demographic information they provided a statistically significant sample

    Methodology and Sample

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    52,000 live in Oak Park (22,670 HH) 68% are White 54% Female Median HH Income $78,800 Median age 39 years

    http://www.census.gov/

    Oak Park River Forest Population

    11,210 live in River Forest (3,961 HH) 85% are White 53% Female Median HH Income $113,300 Median age 41 years

    Residents of Oak Park (N=539, 78%) Residents of River Forest (N=148, 22%)

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    We weighted on demographics to ensure our sample reflected the actual population

    54% 46% Gender

    40% 20% 11% 16% 13% Age

    68% 14% 18% Ethnicity

    47% 12% 16% 26% Income

    Female Male

    20-39 40-49 50-54 55-64 65+

    white black other

    Less than $75,000 $75,000-$99,999

    $100,000-$149,999

    $150,000+

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    Key Takeaways

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    Community takeaways

    Oak Park River Forest is a very giving community, 100% of our sample gave in some way Residents say they would like to donate even more, if they had more time/money Residents want to know more about organizations, particularly their needs and impact Sometimes all it takes is to ask Residents give more time locally than non-locally Residents give more money locally to kids-oriented organizations Residents believe that other communities need more help than their own Many dont realize that local organizations also help those outside of the community Residents want to see proof that organizations are efficient and well-run

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    Our Community Gives

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    Oak Park River Forest is a very giving community

    100% of the sample donated one way or another 91%

    85%

    donated money

    donated time

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    National Philanthropic Trust, 2013

    The mean donation is $5,986 in Oak Park River Forest compared to the national average of $2,974 2x US average

    Residents give an average of 4.3% of their income compared to the Chicago average of 3.1% 1.4x Chicago

    Giving in Chicago 2013

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    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    $1,000 or More

    $500 or More

    $100 or More

    $25 or More

    US Chicago OPRF

    Oak Park and River Forest residents give more at every donation level

    Giving in Chicago 2013

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    49% 25% 85%

    OPRF residents Chicagoans Americans

    Giving in Chicago 2013

    When it comes to time, Oak Park and River Forest residents are much more giving

    Gave Time Didnt Give Time

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    Most of those who volunteer said they give time in more than one of 4 options provided

    Only 13% gave time in just one of the four ways

    55% 52%

    46%

    26%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    Raised money Provided expertise Directly provided service Committee or Board

    % o

    f Th

    ose

    wh

    o V

    olu

    nte

    ere

    d T

    ime

    How Time is Volunteered

    Attended a fundraiser

    Residents typically volunteer their time in more ways than one

    Time Local only

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    People of lowest income bracket are slightly less likely to be on a committee or board than the highest income bracket

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    Less than $75,000 $75,000 to $99,999 $100,000 to $149,999 $150,000 or more

    Provided expertise Committee or Board Directly provided service Raise money / Attended Fundraiser

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    Everyone Gives Regardless of Geography,

    Income, or Age

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    Regardless of zip code, most everyone donates money

    Giving is commonplace in every neighborhood

    Proportion who donate money by zip code

    RIVER FOREST

    91% give

    OAK PARK 90% give

    94% give

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    Regardless of zip code, most everyone donates money

    Giving is commonplace in every neighborhood

    Proportion who donate money by zip code

    Median: $2,000 Mean: $7,618

    Median: $800

    Mean: $2,274

    Median: $1,000 Mean: $6,885

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    Residents of all income levels give Lower income levels tend to give a larger proportion of their income

    6.4%

    4.8%

    4.3%

    3.7%

    0.0%

    1.0%

    2.0%

    3.0%

    4.0%

    5.0%

    6.0%

    7.0%

    Less than $75,000 $75,000 to $99,999 $100,000 to $149,999 $150,000 or more

    % of Income Donated

    Income level and total donation

    4.3% Average

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    Donation size increases with age

    0%

    20%

    40%

    60%

    80%

    100%

    20-39 40-49 50-54 55-64 65+

    Penetration of Money and Time by Age

    % Who Donated Money % Who Volunteered Time

    Volunteering time peaks in the 40s and early 50s

    All age groups are giving, but donation amounts increase with age

    $500

    $2,000

    $1,300

    $2,000

    $3,500

    0%

    1%

    2%

    3%

    4%

    5%

    6%

    7%

    8%

    $0

    $500

    $1,000

    $1,500

    $2,000

    $2,500

    $3,000

    $3,500

    $4,000

    20-39 40-49 50-54 55-64 65+

    Median Annual Total Donations and Percent of Income Donated by Age

    Total donation Percent of Income

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    How Much Stays in Our Community?

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    84% Gave Money Locally

    $500 Median Donation

    82% Gave Money Non-

    Locally

    $500 Median Donation

    Oak Park River Forest donates outside and within the community with a fairly even split

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    In OPRF, the same amount stays in the community as is donated outside the community

    Giving in Chicago 2013

    A lower share of dollars stayed local in Oak Park River Forest compared to Chicago

    49%

    Oak Park River Forest

    78%

    Chicago

    Percent Dollars that Stay in the community Percent Dollars that leave the community

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    Only Time 6%

    Only Time 7%

    Both 48%

    Only Money

    35%

    Only Money

    17%

    Both 68%

    82% Money 55% Time

    84% Money 73% Time

    While money is split evenly, time is volunteered more locally

    Local Giving Non-Local Giving

    Less than 10% give only time without giving some money

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    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    20-39 40-49 50-54 55-64 65+

    % Who Donate by Age

    Residents of all ages give locally and non-locally

    Donated Money Locally Donated Money Non-Locally

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    $0

    $500

    $1,000

    $1,500

    $2,000

    $2,500

    20-39 40-49 50-54 55-64 65+

    Median Annual Contributions by Age

    At around age 55, people start giving a much larger share locally

    Local Donation Non-Local Donations

    Even though fewer people ages 50-54 are donating those who do are giving more than younger cohorts.

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    Where We Choose to Give

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    ANIMAL WELFARE, such as animal rights, wildlife conservations

    BASIC NEEDS, such as reducing hunger, homelessness, and unemployment

    HEALTH, MEDICAL, & SCIENCE, such as hospitals, mental health organizations, nursing homes, hospices, clinics, societies, and medical research

    HUMAN SERVICES, such as daycare, foster care, elderly care, family counseling, and consumer protection

    FOUNDATIONS, which include organizations that have the abilities to provide support to different types of nonprofit organizations

    YOUTH DEVELOPMENT, after-school programs, mentoring, and self-enhancement

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    EDUCATION, such as elementary schools, secondary or higher education, and libraries

    RELIGION, such as churches, synagogues, convents, seminaries, and mosques

    DISASTER & RELIEF, such as development and relief services, and international peace

    PUBLIC OR SOCIETAL BENEFIT, such as civil rights, minority and womens equity issues, and social action

    ENVIRONMENT, such as environmental protection and conservation

    ARTS, CULTURE, & HUMANITIES, such as performing arts, museums, public radio, and cultural groups

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    Compared to Chicago and the U.S., Oak Park and River Forest prioritizes monetary donations towards Education

    Local and non-local donations Money

    OPRF Chicago US

    Giving in Chicago 2013

    0% 10% 20% 30% 40% 50% 60% 70% 80%

    Health, Medical & Science

    Religion

    Basic Needs

    Education

    % Who give $ to causes

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    Across all categories, residents gi