Opening the Door to Planning Your...

www.TomWilsonProperties.com

Wilson Investment Properties

Tom WilsonPresident / Founder


Saratoga, Ca408-867-1867

[email protected]

Highest Cash Flow Quality Turnkey Investments in the USA

Opening the Door toPlanning Your Business

I Survived 2012

The Panel at I Survived 2012

Sean O’Toole, Rick Sharga & Bruce Norris

Weegi Wilson and Bruce Norris

David Granzella & Tom Wilson

www.tomwilsonproperties.com

Sacramento Distressed Sales

Federal Government New Influences on Housing1.The refinancing push continues.

Refinancing for more borrowers but No extended help for distressed loans

2. Continued Low Interest Rates3. New mortgage standards Jan 2013.

The Consumer Financial Protection Bureau per Dodd-Frank ActWill define which mortgages are judged to be beyond a borrower’s

ability to repay and would therefore trigger legal and financialimplications for lenders.


Federal Government New Influences on Housing4. The mortgage interest deduction lives to

fight another day. President Obama open to reducing mortgage interest deduction only

for the wealthy. Will likely resist cutting for middle-income taxpayers. Why? The ten states that benefit most from the

mortgage-interest-deduction ALL voted for Obama.


Wilson Investment PropertiesPlanning Your Business

Presentation Agenda� Why Plan?� Fundamentals� A Look at each Key Element� Experience Tips� Resources



"Would you tell me which way I ought to go from here?" asked Alice.

"That depends a good deal on where you want to get," said the Cat.

"I really don't care where" replied Alice."Then it doesn't much matter which way you

go," said the Cat.- Lewis Carroll, Alice's Adventures in Wonderland (1865), novelist and poet (1832-1898).


Good plans shape good decisions. That's why good planning helps to make elusive dreams come true.

- Lester Robert Bittel (b. 1918), writer


Percent Employers Small Businesses?99%

Number of US Small Businesses 27 million

Net New Jobs Created by Small Bus 64%

Want a Small Business?You aren’t alone!

Why Plan?

Maximize Probability of Success

Failure Rate New Businesses US

30% Fail within 2 years50% Fail within 5 years


Business Planning Values�Forces you to “Think it Through”�Get Specific with Goals,

Strategies, Priorities�Sets Financial Goals & Roadmap�Provides a Vehicle for Obtaining

Financing



Product or Service

Financing

Management

Marketing

All Legs Are Essential for Success

Business Plan Fundamentals� Vision & Mission Statements� Products and Services� Market Analysis� Marketing� Strategy� Operations� Financials


Business PlanVision & Mission Statements� Vision Statement – What will it look like

in 3yrs. Size, location, employees, product areas, general market

� Mission Statement – products, product differentiation, market strategy…

Write it for a lay person, not a specialist in your industry. Keep it simple.


Business PlanProducts & Services

� Define specifically� Price Targets� Product Differentiation details� Volume and growth� Future products & services


Business PlanMarket Analysis

� Overview of Your Market Sector� Market Characteristics &

Direction� Target Market & Demographics� Competitive Analysis


Business PlanMarketing

� Branding� Marketing & Sales Channels � Advertising� Promotions & Incentives


Business PlanStrategy

� Product Development � Product Strengths & Weaknesses � Company Strengths & Weaknesses� Opportunity Basis� Threat Defense� Market Positioning� Exit Plan


Business PlanOperations

� Organizational Structure� Organization Legal Entity� Key Personnel, Partners,

Resources� Facilities� Execution Details of Plan� Production Control


Business PlanFinancials

� Sales Objectives (over time)� Profit Objectives� Cash Flow Plan� Create Best, Worse, & Likely Plans� Financing & Capital Requirements� Metrics – Accounting,

measurements of performance


Experience Tips


Experience Tips


Business Plan value is primarily in the process

of creating it ,Not the end plan,

except for presenting to lenders & partners

Experience Tips


Written Plan doesn’t have to be long to have value

Never outsource your Business Plan

Experience Tips


Create Board of Directors

Doesn’t have to be formalUtilize friends & mentors

Experience Tips


Secure Employees, Partners & Resources with direct experience

in your area of business.

Experience Tips


Use Focus GroupsTo Test Product and

Service Ideas(get some friends together)

Experience Tips


Use NDAsNon Disclosure

Agreements

Experience Tips


More businesses fail for negative cash flow

than for lack of profit.Manage CF & Capital

carefully

Experience Tips


Most Financial Goals Take Twice as Long &

Twice as much capital as forecasted.

Plan for the potential.

Experience Tips


PassionPersistenceHard Work

Over Half of Success

Experience Tips


PersistenceMany Successful Si-Valley

Hi-Tech Companies took a long time to get financing and partners

to believe in them

Experience Tips


Talk to Your Competition!You’d be amazed at what ego will

allow your competitors to tell you.

Start off with a compliment & sharing something about your

businessSharing info is usually a win-win

Experience Tips


Keep Honing Your Business

You don’t have to do it allNetwork & Utilize Mastermind Groups

Experience Tips


Mastermind GroupNapoleon Hill's 1937 book Think and Grow Rich.

A small club of like-minded advanced talents who meet periodically for mutual

brainstorming/accountability sessions.


Whatever failures I have known, whatever errors I have committed, whatever follies I

have witnessed in private and public life have been the consequence of action

without thought.- Bernard Baruch, stock broker, advisor to presidents Woodrow Wilson,

Harry S. Truman, (1870-1965)

"All of our Dreams come true if we have the

courage to pursue them.“

Walt Disney


WIP Investment ConclusionsThe Good News………!

Shadow Inventory & Government Intervention

Are Giving the Well Educated & Careful Investor

Great Opportunitieswww.tomwilsonproperties.com


“A crisis is a terrible thing to waste.”

Paul Romer, Senior Fellow at Stanford University


Business Planning Recommended ResourcesUS Small Business Administration

www.sba.govSmall Business Development Centers (SBDCs)

www.asbdc-us.orgSCORE

www.score.orgWomen's Business Centers (WBCs)

www.awbc.biz

The Art of the Start UpGuy Kawasaki


Investor Education Resourcestomwilsonproperties.com

1.WIP Website Investor Info2.WIP Weekly Newsletter3.Report: How to Select the Best

Investment Region & Property4.Real Estate 360 Wed 3pm - KDOW 1220am


Opening the Door to Planning Your...

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