The Online Networker Doesn’t Do LunchLisa Murphy, http://twitter.com/lisamurphyTO; http://www.linkedin.com/in/lisamurphyto

• “The networking that matters is helping people achieve their goals.” Seth Godin, best selling author & entrepreneur

• “I don’t do lifecasting but mindcasting on Twitter,” says Jay Rosen, NYU journalism professor. “I’ve hand-built my own tipster network.”

• “It’s not who you know, but who knows of you.” Guy Kawasaki, author, Alltop founder

• "You should only follow people who you trust, you think are interesting, or that you learn from," says Jeremiah Owyang, a senior Forrester analyst.

Networking Wisdom

• Magazine editors have never been busier – rarely assign pitched articles, so you need to stay top of mind

• Opportunity to learn from other journalists, editors, professors and experts

• Chance to share latest work and get new leads, insights on trends, etc.

• Create new business opportunities and renew old business acquaintances

• Get breaking news and find new story sources• Your competitors (and colleagues) are doing it

Why Online Networking Matters

• LinkedIn has over 41 million members in over 200 countries (1 million in Canada), including HR

• Online resume with recommendations

• Ability to connect with editors and writing stars you know (barely)

• Find out about jobs before they’re posted

• Keep people abreast of your recent successes (and challenges)

How LinkedIn Can Benefit You

• Join groups, find experts, ask questions within groups

• Share SlideShare presentations

• Post WordPress blogs• Get expert responses from

LinkedIn Answers• Be proactive and

collaborative for best results

What’s New On LinkedIn

• DO• Update your status at least

once a week, with links to work

• Include a recent picture• Include website or blog

address (post blogs, too) • Seek and give

recommendations• Join relevant groups; share

wisdom; ask questions• Make sure your LinkedIn

profile is public

LinkedIn Dos & Don’ts• DON’T• Rush your bio and

summary. Keyword it.• Overstate your credentials• Connect with people whom

you’ve never worked or connected with

• Avoid your friends• Ignore the LinkedIn

Updates• Get complacent – keep

linking

• Ann Smarty is now Director of Media at Search & Social Media, LLC

• Emdad Ahmed * LION * Looking for Sales Manager for New York

Office

• Marnie Peters has joined 3 groups, including Rotman MBAs (University of Toronto) and ThoseinMedia (The Who's Who in All of Media)

• Anji Barton is reading Groundswell: Winning in a World Transformed by Social Technologies

• Ann Smarty recommends colleague Loren Baker Managing Partner at Search & Social Media, LLC “Loren is an awesome person to work with: he is reliable, easy-going and creative. I enjoy following ...”

• Ellen Friedland, Susan Brozek Scott and Joanne Quinn Smith commented on: Can Journalists be Entrepreneurs?

Good LinkedIn Use

• Joe Chidley, editor of Canadian Business

• Lindsay Borthwick, editor of GreenLiving

• Jacqueline Kovacs, deputy editor, Today’s Parent

• Lesa Hannah, beauty editor at FASHION magazine

Magazine Editors on LinkedIn

• Meredith Erickson, Editor at Large, Maisonneuve

• Penny Caldwell, editor at Cottage Life

• Ian Portsmouth at Profit Magazine

• PLUS, other writers to connect with

• How to use LinkedIn http://learn.linkedin.com/new-users/

• Journalists Should Customize Social Networks to Maximize Experience http://www.pbs.org/mediashift/2009/06/journalists-should-customize-social-networks-to-maximize-experience152.html

• WSJ rules for social media conduct: http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003972544

• Using LinkedIn: a journalist's guide http://www.j-source.ca/english_new/detail.php?id=2903

• Ten Ways to Use LinkedIn to Find a Job http://blog.guykawasaki.com/2009/02/10-ways-to-use.html

Helpful LinkedIn Articles

• Quadrupled traffic; 17 million U.S. visitors in April alone

• Breaking news updates by the second• Ability to share your expertise with

influential people in your field, including editors, authors, experts and journalism stars

• Find out about jobs before they’re posted; connect with HR managers

• Keep people abreast of your recent work• Follow trends, get story ideas

How Twitter Can Benefit You

Twitter Dos

• Participate in conversations such as #journchat and #editorchat

• Ask questions• Share knowledge, stats and findings (with

links & sources)• Share opinions that you’d be willing to

discuss at any work gathering• Find people through wefollow.com,

search.twitter.com, monitter.com, Mr. Tweet

• Retweet people, respond, thank and praise• Be warm, genuine and professional• Use professional photo, not avatar

Good Twitter Use

• Be informed and knowledgeable• Only 11% of consumers use RSS,

so that makes you a superstar• Most magazine websites, Google

News, blogs, all sites, have RSS Feeds

• Gain a deeper understanding of your beats, use Google Alerts

• Educate yourself on new and upcoming topics

• Get new story ideas

Share Information From RSS Feeds

Twitter Don’ts

• Protect your tweets• Make it all about you, you, you• Say something you’d regret if an editor or

employer saw it on Google• Be dishonest if you’re researching a story• Disparage people, just block or unfollow• Follow only people you know• Tweet about something that would be better

sent via direct message (DM)

• @lisatant (Flare)• @pennycaldwell (Cottage Life)• @gfscott (THIS Magazine)• @Ian_Portsmouth (Profit)• @meganmcchesney (Canadian

Family)• @VlatonaSHAPE (Shape

Magazine)

Magazine Editors On Twitter

Other Media People On Twitter

• The Best Techniques For Building Your Tribe On Twitter The Right Way http://blog.steffanantonas.com/techniques-for-building-your-tribe-on-twitter-the-right-way.htm

• How To Use Twitter As A Twool: http://blog.guykawasaki.com/2008/12/how-to-use-twit.html

• How to Get More Followers on Twitter http://www.twitip.com/how-to-get-more-followers-on-twitter/

• 10 Cool Twitter Tools: http://dailytwitips.com/10-cool-twitter-tools/

• Twitter: What You Can Do And How You Can Do It: http://www.slideshare.net/truedigital/twitter-what-you-can-do-and-how-you-can-do-it

• Twitter Etiquette: Five Dos and Don'ts http://www.cio.com.au/article/276218/twitter_etiquette_five_dos_don_ts?pp=1&fp=512&fpid=1704353564

Helpful Twitter Articles

• 200,000,000 active Facebook users today• Editors frequently use Facebook to e-mail writers

for whom they don’t have contact info• Post updates about published work to encourage

magazine sales or increase traffic (editors appreciate)

• Great opportunity to find sources via your friends and Facebook Groups

How Facebook Can Help You

• DO• Decide whether FB is

personal or professional, set privacy settings

• Update your status daily, with links to work

• Include links to your site, blog, LinkedIn & Twitter pages

• Use your status updates and groups to find story sources

• Join groups; help other journalists by sharing

Facebook Dos & Don’ts

• DON’T• Connect with people whom

you don’t consider friends or close colleagues

• Post pictures or posts that could damage your reputation

• Complain about your current editor, story or employer

• Litter your page with annoying apps

• Friend story sources

• Facebook Etiquette: Five Dos and Don'ts• http://www.cio.com/article/465099/

Facebook_Etiquette_Five_Dos_and_Don_ts?page=1• Facebook for journalists

http://blogs.telegraph.co.uk/shane_richmond/blog/2008/01/11/facebook_for_journalists

• How Should Journalists Use Facebook? http://poynter.org/column.asp?id=77&aid=163829

Helpful Facebook Articles

• YouTube, Reddit, Digg, FriendFeed, NewsVine, StumbleUpon, etc. etc.

• Read 50 Social News Websites: A List of General and Niche Social Media Communities: http://www.doshdosh.com/list-of-social-media-news-websites/

Other Social Media Opportunities

Don’t Forget E-mail

• You don’t have to send a pitch – simply send a quick e-mail to editors you work with letting them know you’re free.

• Ensure your e-mail signature includes your phone number, invoicing address, LinkedIn & Twitter address, or links to your published work.

• E-mail or tweet with congratulations or praise to editors and writers on recent awards or stories

• Consider holiday gifts for the editors you’ve worked with (even homemade cookies)

• Deliver great results, on time, and show a positive attitude to everyone on staff (online and off)

• Help your editors (and fellow writers) to get more out of social media, too!

Spread The Love (And Professionalism)

• How Journalists Can Leverage Social Media http://www.socialmediaexplorer.com/2009/02/26/how-journalists-can-leverage-social-media/

• How to turn online social networking into real-life relationships http://www.10000words.net/2009/04/online-networking-tips-for-introverted.html

• Social Networking for Journalists http://www.slideshare.net/kate.thompson.sa/social-networking-for-journalists-presentation

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