Online Marketing Strategy
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Transcript of Online Marketing Strategy
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Online Marketing StrategyZoe Behan & April Brophy
15/10/2013
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Online Marketing
• ‘Online marketing refers to the
techniques available to a business to
market, promote and advertise their
products, services or brand on the
World Wide Web’ (Ward.S,2013)
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Tools of Online MarketingDisplay
advertising
Social media marketing
Viral Marketing
Search engine marketing
Search engine optimisation
Email marketing
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Online Campaign
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Objective:
To be elected President of the United States of America
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Strategy • Obama’s Campaign team were
everywhere online
• The campaign was powered by the
web
• Energize young voters
• Spread optimisation and hope
• $150million was spent on the
campaign in September 2008 alone
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Tactics• Supporters would get campaign news
before the media via mobiles
• Made issues personal to every walk
of life in the USA
• Highlighted the word ‘Change’
throughout the campaign
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• MyBarackobama.com• 2 million profiles• 400,000 blog posts• 3 million calls from virtual phone
platform• MyBO raised $30 million
Website
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The Result….
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The Results• Highest number of votes ever• Most expensive political
campaign in US history• 3m mobile users told of the
news before the media• Obama’s campaign
accounted for over half of all political advertising in 2008
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Results• 120,479,084 YOUTUBE views
• Email database of 13m
• 5.5million Facebook users
shared the news of the
election
• 46% increase on Twitter
• 40% growth of new accounts
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THANK YOU FOR YOUR TIME!