Online Marketing & PR Strategy Presentation
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Transcript of Online Marketing & PR Strategy Presentation
![Page 1: Online Marketing & PR Strategy Presentation](https://reader034.fdocuments.net/reader034/viewer/2022042706/5876d8551a28ab1d238b6377/html5/thumbnails/1.jpg)
Doral Peoples - Chris Lindbak
![Page 2: Online Marketing & PR Strategy Presentation](https://reader034.fdocuments.net/reader034/viewer/2022042706/5876d8551a28ab1d238b6377/html5/thumbnails/2.jpg)
The Great Escape Tour
![Page 3: Online Marketing & PR Strategy Presentation](https://reader034.fdocuments.net/reader034/viewer/2022042706/5876d8551a28ab1d238b6377/html5/thumbnails/3.jpg)
Iggy Azalea
![Page 4: Online Marketing & PR Strategy Presentation](https://reader034.fdocuments.net/reader034/viewer/2022042706/5876d8551a28ab1d238b6377/html5/thumbnails/4.jpg)
Iggy’s Fanbase
Jasmine Tonya Dave
![Page 5: Online Marketing & PR Strategy Presentation](https://reader034.fdocuments.net/reader034/viewer/2022042706/5876d8551a28ab1d238b6377/html5/thumbnails/5.jpg)
Challenges to be Solved
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Web Design -Modern feel -Too much clutter
-Very simple -Visual overload
-Simple design -Hard to navigate
Content -Newest videos -No Iggy bio
-Informative -No personal connection
SEO (Google Indexed) 115 328,000 1,360
Marketing Tactics
Competitive Ranking
![Page 7: Online Marketing & PR Strategy Presentation](https://reader034.fdocuments.net/reader034/viewer/2022042706/5876d8551a28ab1d238b6377/html5/thumbnails/7.jpg)
Marketing strategy
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Purchase codes
Purchase and donation codes are delivered via
email conformation
greatescapesweepstakes.com
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Freestyle FridaysFans upload videos of their best freestyles
in order for a chance to perform at the amway center right before Iggy comes to the
stage.purchase code required to enter contest
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#FancyFootworkFans send in pictures of their best
dance moves in order to be in an Iggy Azalea music video.
Purchase code required to enter contest
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#EatinWithIggyFans send in a picture and recipe of their best soul food meals for a chance to win a dinner date with
Iggy and get the dish added to the menu of her restaurant “Iggy’s Chicken and Waffles”.
purchase code required to enter contest
![Page 12: Online Marketing & PR Strategy Presentation](https://reader034.fdocuments.net/reader034/viewer/2022042706/5876d8551a28ab1d238b6377/html5/thumbnails/12.jpg)
Escape GetawayFans submit sweepstakes entry form on
greatescapesweepstakes.com
Purchase Code required to enter contest
![Page 13: Online Marketing & PR Strategy Presentation](https://reader034.fdocuments.net/reader034/viewer/2022042706/5876d8551a28ab1d238b6377/html5/thumbnails/13.jpg)
Fans that donate will receive a 20% discount on their concert ticket
Proof of donation is required for discount
#GreatEscapeDonations
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School Contest
=
20 honor roll students will be randomly chosen to win a limo ride to the concert
plus V.I.P. tickets.Must submit report card to enter contest
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Paid Media
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Paid Media
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FancyKetchup
Fancy Ketchup
+ =
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Cross
Branding
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Editorial Calendar-Daily promo posts. - #EatinWithIggy-Daily promo posts. -#GreatEscapeDonations
-3 times a week -#FancyFootwork-Friday Reviews -Freestyle Fridays
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News Release
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Desired Outcomes
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Referencesiggyazalea.com taylorswift.com madonna.com
amwaycenter.com chimeforchange.com
logos.wiki.com