What Does It Mean For Online Businesses?2012

Social Media

Will reach 1 Billion users early 2012Facebook

Facebook is a Social Media Powerhouse

1 Billion Milestone will affect the following:

• Small businesses not set up on Facebook

• Existing business on Facebook

• You need to stand out from the crowd on Facebook

• More third party apps, more sophistication, more live video, page customisation etc

Facebook

But…

?????????

Want to dominateSocial Media

Google+

Google are currently spending millions on advertising

Android leads the US Smart Phone Market – beating iPhone

Everything on Android will lead to Google +

You can view Youtube videos in Google+ hangouts

Expect Google+ to be a very close contender to Social domination

Google+

New Design makes it behave more like a social networking siteYouTube

New Design makes it behave more like a social networking site

Expect more interactivity on YouTube for users

The more active your channel, the more opportunity for your videos to go viral

YouTube is still the second largest search engine on the internet

Expect quality of videos – sound and picture to increase due to user demand

YouTube

You need to add unique fresh content – the competition will just get stronger

Expect more tools to help make sense of social media, to free up your time

Competition will mean plenty of new features added to the big players, Facebook, Google+ and YouTube

Social Media Summary

Mobile Is 2012 the end of laptops?

Unlikely

Mobile Devices and Tablet usage is growing rapidly

Online activity previously done on computers, now done on smartphones and tablets

Users need to access your content from a mobile device as easily as a computer

Share needs to be just as easy on Social Media

Mobile Is 2012 the end of laptops?

Google loves mobile!Mobile

Google initiative HowToGoMo.com

Mobile sites need:

• Loading Speed: Load in under 5 seconds

• Images: Have images appearing properly

• Text: Sites text appear properly without pinching or zooming

• Navigation: Links and buttons are thumb friendly

Mobile Google loves mobile!

What does that mean to you?

A Mobile Optimised Website will help greatly with Search Engine Optimisation

Mobile searches have grown by 4X since 2010

Next Year (2013) more people will use their mobile phone to go online than their PC

By 2015 there will be one mobile device for every person on earth

So more and more people will try and reach you through their mobile device

Mobile

Mobile Site Example

Would your customers rather see this:

Mobile Site Example

Or this:

You Choose…

You Need To Go Mobile!

Check out