2015 Business

Intelligence Predictions

Each year around this time we at

TARGIT like to hash out what we believe

the landscape of business intelligence

will look like as the next year unfolds.

Last year

in our predictions

we were hot on

Mobile BI

the Big Data Explosion

and a shift to

In-memory and

Cloud-based BI

Architecture

And 2014 saw just that.

As 2015 roars closer, we have some

ideas of what will become the new

focus points for the business

intelligence and analytics market.

1Increased Data Governance

With the increased investment

that companies are now making to set

their data free to decision makers throughout

the organization, there’s an obvious need

for a new role to control that data.

Companies are creating,

accessing, and using drastically

more data from more data sources

than ever before.

This requires a position

to not only manage data,

but understand how it’s

being used throughout

the company, as well as

filter the clutter for what’s

most important.

Today’s BI solutions are so extensive,

now is the time to clean up and focus

on the critical objectives.

According to Gartner, there are

currently more than double the

number of Chief Data Officers

serving in global organizations than

there was two years ago

and they expect by 2015,

25% of all global

companies will have

some sort of data

governor in place.

Your data is invaluable.

Make sure it’s used optimally by

the right people at the right time.

2The Rise of Embedded BI

Everyone has their

daily business routine.

Adding a new process into that might at

first seem disruptive, despite whether or

not it’s good for business.

And as everyone knows, the more

complicated a process becomes, the

less likely it is to be executed.

If you’re invested in a business intelligence

environment that isn’t being satisfactorily

adopted throughout the organization, the

problem might not be the platform

but the way in which reports,

dashboards, and analyses

are being delivered.

The solution is to provide access to the right

information where people are working.

Embedding an

analysis on the

product card in

your ERP

system or on

the customer

card in your

CRM system

is an easy way

to ensure BI is

consumed when

and where

people need

it most.

3Simplified Data Visualizations

As we’ve written

about before,

the average attention

span is shrinking.

With the daily bombardment of

information, it’s no wonder our attention

is pulled in every which way

lingering typically on a single

task for just 8 seconds

before something else

demands our attention.

Like the latest viral cat video on YouTube

Dashboards and analyses then, are going

to become increasingly simplified in order

to convey the most critical information in

the fastest, most efficient way possible.

With the number of roles and variety of

ways different personas prefer to consume

information, an analysis that’s built for

everyone is guaranteed to portray so much

that very little value will actually be gleaned

in the time employees devote to it.

Data visualizations

must be

designed for each

specific persona

and display only the most critical KPIs.

Every dashboard and analyses must be

designed with the Goldfish Effect in mind.

4Increased Data Experimentation

In 2014, 73% of companies

either had already invested in or

planned on investing in Big Data

solutions, according to Gartner.

That didn’t mean,

however, that

companies knew

what to do with it.

Gartner found that despite the

dramatic rise in investment in Big

Data, there was no corresponding

rise in Big Data projects.

Signaling that companies

don’t know where to start.

2015 will be the year of

experimentation as

companies not only get

their Big Data feet wet

but play with new and exciting

ways that Big Data can

change their world views.

It’s now easy for users

to pull in relevant

external data to

analyze independently

or to mashup with an

organization’s existing

internal data.

This video shows how tools like TARGIT

Data Service and Data Mashup make

experimentation fast and easy.

2015 is going to be an exciting year for

business intelligence and analytics.

Everyday we see more

organizations,

governments, and

sports teams embrace

analytics. See our

recent blog post.

Becoming data-driven has never been

more important.

The future of BI is now at TARGIT.

Join the community and stay in the know.