STRATEGIZINGOOH ADVERTISING

One Leo Advertising offers

comprehensive OOH solutions to

prospects and customers through

its bouquet of offerings of hoardings

and billboards, unique street

furniture, transit and mobile media

besides innovative and ambient media

to suit specific client’s requirements

We are media specialist with Pan India Presence

about us

Providers of end to end OOH solutions

offering planning, creative adaptations,

competitive landscape, data on traffic

count, post campaign results

Control of media through leasing,

networking and acquisition

Well researched data to provide trends

Web based tools such as the Simulator and CRM

to provide higher efficacy of ongoing campaigns

– another first for the industry!

our capabilities

• Pan India Solutions provider

• Experienced manpower based

across 23 cities in India

• Experience of handling campaigns in

over 500 towns

• Web based tools to ensure quality

handling of campaigns

• Creative inputs specific to Outdoors

• Ability to carry faultless implementation

in small and rural towns

Our strengths

Customized Planning “Taking care of your each money spent”

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One Leo Advertising LOCATION OPTIMIZER

Leveraging Clients TG information to

identify OOH communication apertures,

to arrive at an optimized list of locations

while planning a campaign

LOCAL TOWN UNDERSTANDINGMedia knowledge

Traffic Movement pattern analysis

Knowledge of Town with respect to availability of

relevant TG

LOCAL VENDOR DATABASEComprehensive database of local vendors of

different media options including traditional

mediums, street furniture and mobile mediums

including transit points

COMPETITIVE ANALYSISTakes into consideration the presence, spends,

impact and coverage in the town by other brands

in similar category

Planning based on effectiveness of a site/medium• Our planning for any medium takes into consideration certain

scientific parameters like:

1. Angle of the medium (Parallel vs Head on)

2. Illumination (FL/BL vs NL)

3. Floor level (eye level vs roof top sites)

4. Junction (junction site vs running traffic)

5. Clutter (solus vs clutter)

6. Eyeballs (based on data counts)

Efficient Buying“Providing Savings and Value for Money”

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• Ownership of key properties in almost all major towns across the country

• Strong vendor relationship management

• Multi-Layer Negotiation with the media owner

• Knowledge of acquisition and other payouts

• MIS of previous buying rates

• Regular buying across the country throughout the year

• Bought Media in access of 35 crores last year

Systems and ProcessesTo ensure that you are always in

control of your campaign

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• Will update you on daily basis about the status of campaign implementation from the day campaign is confirmed till the final site is up

Daily Activity sheet

• Will update you about any issue affecting campaign with the responsibility centre, corrective measures taken, expected time of resolutions and compensation, if any

Issue Log

• Will upload each and every photograph of every site implemented as a part of the campaign and the same can be viewed campaign wise, brand wise, creative wise

Online Monitoring

• As a part of the process, we would obtain satisfaction letters from your ZOne l heads/other competent authorities after the satisfactory completion of a campaign/month

Campaign Confirmation and Certificates

• We will have a dedicated creative team that would work on outdoor specific creative concepts and innovation ideas that would be shared with you frequently

Dedicated Creative support

• We would continuously share with you the new developments in the Outdoor space and update you with any new media, availability of premium and landmark sites, if any. We propose to do a campaign review with your central marketing team bi-monthly and with your ZOnel Teams on Monthly basis

Industry Updates and Review meetings

Team and InfrastructureTo ensure timely on-ground support

And quick turnaround time

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• 80 dedicated offices across the country

• A highly experienced, efficient and passionate team of professionals

• Network of more than 1000 site installers and monitoring resources who are connected over phone and email

• 100 printers spread throughout the country to provide flexible logistics and rapid execution capability

our infrastructure

New Delhi Mumbai Bangalore Chennai Hyderabad Lucknow Kanpur Bareilly Kolkata BhubhaneshwarAligarh Moradabad Agra Jallandhar Patiala Rohtak Ranchi Patna Gorakhpur Allahabad Pune Surat

Ahmedabad

Conceiving and Implementing Clutter Breaking Creative and Innovations

“making your campaign stand out”

AIRWICK

One of the most talked about outdoorInnovation

Covered by all national dailies, channels and media and marketing websites

DETTOL FRESH

Animated light represents clear signal to and from “Cellone”

Our Capability

• Being media owners;

– We can extract preferential rates from other media owners across the country to offer competitive rates & packages

– We can work effectively with the local vendors in locations where we do not have properties to execute National & regional plans on time

• Extensive mapping of metros, mini-metros and tier 2 markets

– Important clusters identified

– TG Congregation points identified

– Media options in those congregation points identified.

• Plans based on sound strategy– TG centric

– Delivers high eye balls

• Creative expert assistance

– For what works in OOH

– Innovations

• Solutions are truly OOH inclusive

– Beyond traditional media. Includes transit, ambient and new emerging media

• Provide Competitive landscape

Our Clients

THANK YOU