• intelligence marries beauty • g.q. marries i .q. • arbeauty • g.q. marries i .q. • art marries technology • ge profile advertising

intelligence marries beauty • g.q. marries i.q. • art marries technology • intelligence marries beauty • g.q. marries i.q. • art marries

We bring good things to life.

Advertising GuideGE Profile™ and GE®

Or build it yourself.

CD-ROM Advertising KitPub. No. 1-X201 (kit)–includes update CD listed below.Pub. No. 1-X092 (update)

The AdDesigner™ CD-ROM set was created by GE with newspaper ad designers in mind. Now, you can create attractive and highly effective ads on globally standard design platforms like QuarkXPress and PageMaker in just a matter of minutes. Each CD contains a wealth of information (including visuals) on specific product lines, images, headlines, logos –everything you need to build the perfect GE ad.

• High-resolution, full-color images of the most advertised models, with the ability to convert to black and white (grayscale) in adobe Photoshop.

• Bulleted feature and benefit information.

• Promotional headlines and product claims.

• Logos, starbursts, design elements, lifestyle photography and more!

2

Ordering and Customizing GE Appliances advertising.

Order your own ad with optional custom imprint.

Ordering your own GE Profile™ and GE® print ad is as easy as 1-2-3:1. Make a photocopy of the order form on the back page and provide all

the required information, as well as imprint details.

2. Ads can accommodate your custom imprint to include a name, address, telephone number or other contact details. Be sure to provide this information when placing your order.

3. Fax completed form to Power Creative, 502.267.1714.

Cost of ads• Standard-size film separations without imprint: $250• Standard-size film separations with imprint: $300

Also available:Monogram® Advertising Guide

A selection of Monogram adsfor publication.

Pub. No. 24-M342

Approx. Custom Imprint Area

3

Profile advertising campaign magazine selection.

HomeMidwest LivingCountry LivingSouthern Living

Martha Stewart LivingHouse & GardenTraditional Home

EbonyEssencePeople en Español

SavoyReader’s Digest

Food & WineGourmet

Cooking Light

Epicurean

Better Homes & GardensLadies’ Home Journal

RosieGood Housekeeping

This Old HouseFamily Handyman

Reader’s Digest

Do-it-yourself

ParentsChild

Family Fun

Parenting

House Beautiful Better Homes & Gardens

Woman’s Day

Special Interest

PeopleO–The Oprah Magazine

Lifestyle

Women’s Services

Home & Shelter Diversity

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GE Profile™ print advertising campaign.

Profile Ad (CA-PART1)

A rt marries technology.

GEAppliances.com

pre-programmed recipes • refreshment center • glass ceramic cooktop • electronic control panel • advantium™ cooking with light • up frontli

twenty quart pot capacity • three direct feed wash arms • high energy efficiency • full extension freezer baskets • auto-temperature control

If you’re partial to art, you’ll find it here. From dramatic curvesand contoured surfaces to the sleek expanses of stainless steel.After all, when it comes to appliances, art does matter.

If you’re partial to technology, you’ll find it here. From sensor-controlled cleaning to true European convection cooking. After all, when it comes to appliances, technology does matter.

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Profile Ad (CA-PINT1)

Intelligence marries beauty.

If you’re partial to intelligence, you’ll find it here.From cooking at the speed of light to chilling wine in only minutes. After all, intelligence does matter.

If you’re partial to beauty, you’ll find it here. From the elegance of high gloss finishes to the sleek style of custom designs. After all, beauty does matter.

GEAppliances.com

high energy efficiency • fast thaw • precision simmering • speed cooking • rapid ice • three direct feed wash arms • halogen lighting

true european convection cooking • sensor-controlled dishwashing • quick chill • electronic touch temperature controls • extra tall dispense

G.Q. marries I.Q.

high energy efficiency • extra tall dispenser • fast thaw • full extension freezer baskets • gallon door storage • electronic temperature cont

• digital temperature display • quick chill • spill-proof glass shelving • turbo-cool • rapid ice • adjustable door bins • tri-level lighting

If you’re partial to style, you’ll find it here. From sleek curvesand contoured handles to the drama of high gloss finishes. After all, when it comes to refrigerators, style does matter.

If you’re partial to intellect, you’ll find it here. From quick thawing and chilling to the remarkable power of turbo-cooling.After all, when it comes to refrigerators, intellect does matter.

GEAppliances.com

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Profile Ad (CA-PGQ1)

GE Profile™ print advertising campaign.

It takes more than great looks to create a greatkitchen. That’s why, in addition to some of the mostadvanced styling and sophisticated features on themarket, GE leads in overall customer service.*

Our professional contract sales personnelprovide you with in-depth product knowledge and market expertise. The GE Logistics andDistribution Network utilizes a comprehensivecomputer system to deliver the appliances you want, where you want them and when you wantthem. And our specialized assistance 800 numbers

and courteous customer service personnel helpanswer your questions, track delivery and resolvedifficulties. You and your customers also have the support of the GE Answer Center® informationservice and the largest manufacturer-owned andauthorized service organization in the industry.

Small wonder then that GE is the number onebrand of kitchen appliances with consumers.* And is purchased by almost twice as many builders as any other brand.**

Visit our website: GEAppliances.com

**Based on GEA Research**Source: Professional Builder, 1999 Brand Use Study

We bring good things to life.

There’s a lot more to this great-looking GE kitchen than great looks.

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GE Ad (TA-GK2)

8

The Speedcook revolution continueswith the GE Profile Advantium™ oven.

Advantium Ad (TA-AD1)

Crescent Rolls 41/2 Mins.

Cornish Game Hens 15 Mins.

Sauteed Shrimp 2 Mins.

Baked Potatoes 10 Mins.

IF YOUR CUSTOMERS’ LIVES MOVE THIS FASTMAYBE THEIR OVENS SHOULD TOO.

cooking at the speed of life™ We bring good things to life.

Presenting cooking at the speed of life with the revolutionary Advantium™ Oven from GE.

There’s never enough time to cookanymore? That’s why GE developed theinnovative new Advantium Oven.

Its incredible award-winning technologyuses light to cook oven quality food in a fractionof the time. So chicken that used to take over anhour, now cooks in fifteen minutes. A steak onlytakes seven minutes. Baked potatoes – ten. And

unlike microwave ovens, food is juicy inside,crispy outside. It’s as easy as turning a dial.

The revolutionary Advantium Oven from GE is such a breakthrough that customers arelining up to get one. Don’t miss out on thebiggest appliance innovation in the last 25 years.For more information, call 1.800.626.2000 orvisit us at GEAppliances.com.

The Advantium oven is now available in this stylish Wall Oven configuration.

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The GE Profile™ One-Day Renovation transforms today’s kitchens.

One-Day Renovation Ad (1Day-RenFP)

Introducing the One-Day Renovation.

This morning she had coffee with her husband in their eighties-stylekitchen. By noon they had replaced the hood and microwave with an Advantium™ 120 speedcook oven that bakes, broils, browns andmicrowaves. They then pulled out the old stove and replaced itwith an elegant Slide-In. The glass top and upfront controlstransformed the look of their kitchen, and they still had plenty of time to prepare dinner for friends that night. Transform your kitchen in aday. Visit GEAppliances.com

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There’s a GE® product for every consumer, every household.

TARGET: Property Management

Custom Property Management Ad (TA-GOP)

Managing property isn’t an easy task. But GE appliances can help make it a little easier.Their quality image and dependable performancereflect well on the quality of your property. Andon your commitment to providing your residentswith the greatest value for their money.

And you can rely on GE quality service tokeep your appliances running right. And to helpkeep your residents satisfied. The unmatchedlineup of GE support services—including the 365-days-a-year, 24-hours-a-day GE Answer Center®

service—can do a lot to keep them happy (andon your property) for years to come.

And GE offers even more to make your jobeasier. Service contract programs, including ourrepair/replace program, that help you controlcosts, build property valuation, and boost residentsatisfaction. Plus one of the world’s mostsophisticated and efficient major applianceordering and delivery systems.

For information call 800.626.2000. Or visit our website GEAppliances.com

For additional information on GE appliances, contact Jason West or Bob Shoens at 1.800.942.4223.

Helping PropertyManagers Manage.

We bring good things to life.

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Background Options For Ad TA-GOP

Appliance Options also available

Contract (3) Contract (4)

Contract (5) Contract (6)

Contract (7)

Contract (1) Contract (2)

©2002 General Electric CompanyPub. No. 24-C292 PC32946

GE Appliances

General Electric CompanyLouisville, Kentucky 40225GEAppliances.com

Advertising Order Form

Ads must be ordered 7 working days prior to the publication’s material deadline. If you have any questions abouthow to order an ad, just call 502.261.1096. Otherwise, complete the order form below and fax to Power Creative,502.267.1714. Please photocopy this form. Remember, only one ad request per form. Thank you.

Ad Number: |___|___|___|___|___|___|___|___|___|___|___|

Required information:

Print advertising specifications:

Trim or live area size: _______________ Bleed size: _________________ Line screen: ________________

■■ Full-color ad ■■ Black and white ad

■■ Matchprint required ■■ Velox required

■■ Right reading emulsion down ■■ Right reading emulsion up

Custom imprint area:

(i.e., name, address, telephone number or other specific contact information for retailers or individuals)

■■ Logo provided on disc

Contact Name:

Address:

City & State:

Phone:

Market Area/Region:

Send Ad To: ■■ You ■■ Direct To Publication

Publication Name:

Publication Contact Name:

Address:

City & State:

Phone:

Due Date Of Ad: