Tek Advertising & Management P. Ltd Profile

Advertising – Events – Production – Healthcare – Trading

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Group – since 1996

• Tek Advertising & Management Pvt. Ltd.

(an advertising agency of national repute)

• Tek Constra-tech Pvt. Ltd.

(engaged in execution of contractual assignments)

• Tek Trading Knot

(a trading house – dealing in FMCG & Pharmacy)

• Tek Events Knot

(organizer of Social, Commercial & Celebrity events)

• Tek Management Group

(providing strategic support to sales & marketing)

• Tek Techno Knot

(unit of Tek Constra-tech Pvt. Ltd.)

• Tek Vision

(an audio-visual unit engaged in production)

• Tek Health Care(an NGO – working for various Social Causes)

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Introduction

• Engaged in BTL Promotion & Event Management

• INDIA’s largest Implementation network – Nation Wide**

• Most experienced implementation agency – since 1996

• Expert & specialized managerial talents – all well trained & experienced

• Strong local knowledge – Local team at State Level

• Equal hold on both geographic regions - Urban & Rural

• Expertise of fulfilling different communication need for different sectors – Commercial & Social

** as listed by Agency Faqs & Marketing White Book

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Experiences…

BTL Exposure

– Van Operations

– MELA & Exhibitions

– Display & Demonstration

– Canopy Activity

– Mall/Shop Activity

– Door to door campaign

– School Contact

– Apartment Activity

– Film Festivals

– Live INFO-TAINMENT Shows• Folk Show

• Street Play

• Magic Show

• Puppet Show

• Stilt Walker

• Stunt Performance

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– Wall / Shop Painting

– Tin Plating / Metal Posters

– Unipole Branding

– Highway Kiosks

– Vehicle Branding

– Bus Shelter Branding

– Dealer Boards

– Hot Air Balloon

– Mobile Hoarding

– Welcome Arch

– DHABA Branding

– Mall/Shop Branding & Merchandising

Events ExposureIN

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Social Exposure

– Contraceptive Products

– M. V. A. Kit

– AIDS

– Diabetes

– Tuberculosis

– Family Planning

– Polio Drop

– Women Empowerment

– Pollution Control

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– Reproductive Health Care

– M. T. P. Latest Technology

– Reproductive Health Care

– Dental Check-up

– Nutrition Camp

– Relief Camp

– Career Counseling

– Motivational Camps

– Anti Smoke Campaign


EASTWest Bengal - 74/2/1, Golf club Road, Kolkata-33.Ph-033-24720914/[email protected] – 602 & 302, Gagan Apartment, Exhibition Road, Patna–1. Ph-0612-2228951/2501020. [email protected] - 27, Ekmra villa, Jayadev Vihar, BBSR–15. Ph- 0674-6544010 [email protected]

CENTRALM.P. - 145, 2nd Floor, Zone - II, M. P. Nagar, Bhopal-11.Ph-0755--2671461/4220046. [email protected]. - EWS – 156, Sector – 3, Devendra Nagar, Raipur - 1. Mo-9893784487. [email protected]

WESTMaharashtra – A-310, 3rd Floor, Kukreja Plaza, Sec- 11, Belapur, New Mumbai – 604 Ph-022-27565632. [email protected] - 403, Manas Complex, Satellite, Ahmedabad-15. Ph-079-26925711/12. [email protected]

NORTHDelhi – Plot-2, II Floor, Pandav Nagar, Opp Mother Dairy, N.Delhi-92. Ph-011-2248 6242/5641. [email protected]. - C-1040/B, Sec-C, First Floor, Mahanagar Lucknow-6, Ph-0522-2381453/54. [email protected] - 22,Surendrapal colony, Shyam Nagar, Sodala, Jaipur-6.Ph-0141-2223731. [email protected].

SOUTHKarnataka - 02, Indus Innova, 53, Mahadevpura, Bangalore-48. Ph-080-28513753. [email protected]

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mailto:[email protected]











Manpower StrengthThere are 100+ permanent employees at different level of execution:

East

• Kolkata :1 R.M., 1 Mgr, 1 Asst Manager, 5 Project Coordinators & 60+ regular Promoters

• BBSR :1 Asst Manager, 4 Project Coordinators & 50+ regular Promoters

• Patna :1 Manager, 1 Asst Manager, 8 Project Coordinators & 100+ regular Promoters

• North East :1 Asst Manager, 2 Project coordinator & 20+ regular Promoter

West

• Mumbai :1 R.M., 1 Mgr, 1 Asst. Manager, 2 project coordinators, 20+ regular Promoters

• Aurangabad :1 Asst. Manager, 4 Project Coordinator, 40+ regular Promoter

• Ahmedabad :1 Manager, 5 Project Coordinators & 50+ regular Promoters

Central

• Bhopal :1 R.M.,1 Mgr, 1 Asst Manager, 6 Project Coordinator & 80+ regular Promoters

• Raipur :1 Asst Manager, 3 Project Coordinators & 30+ regular Promoters

North

• New Delhi :1 R.M., 1 Mgr, 1 Asst Manager, 5 Project Coordinator & 60+ regular Promoters

• Jaipur :1 Manager, 4 Project Coordinators & 40+ regular Promoters

• Lucknow :1 Manager, 1 Asst. Manager, 8 Project Coordinator & 80+ regular Promoters

South

• Bangalore :1 Mgr, 1 Asst Manager, 2 Project Coordinator & 40+ regular Promoters


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Our Agency PartnersIN

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Our Commercial Accounts

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Advertising –– Healthcare – Trading

Our Social Accounts

Portfolio

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Interactive

Media

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Van Operations

•We use to carry Brands on Wheels through these promotional vans.

•These vans, fitted with A/V system, are capable enough to reach up to

most interiors to spread & share needful brand communication.

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MELA Participation

• By MELA we mean - readymade platform to introduce any new product or to position any existing product for brand recall.

• We have attained the expertise of both, whether it is Cattle Fair at SONEPUR or MAHA KUMBH at NAINI or UJJAIN.

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Display & Demo

• Urban consumer is evolved by nature. He is a shopper and not a buyer.

• Buying is highly influenced by the touch and feel the brand offers at the

point of sale or at the congregation where they have mental and physical

time.

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Advertising – Events – Production – Construction – Trading

Canopy Activity

• This is collapsible and easy to move branded platform to be used for

brand communication and promotion. Specialty of this mode is

portability and flexible accessibility.

• This unique set up we can use in metros as well as in micro interiors.

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Mall/Shop Activity

• “Special Focus upon any particular brand in any multi-brand shop / mall – fetches customers attention in a different way”

• Impact is at the higher end because the thing is taking place at the point of purchase.

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Door to Door

• “Branded IPC – carrying physical products with some special promo offers at the door steps of Target Group” is not a new concept.

• The medium hasn’t lost its impact till date.

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School Contact

• In School promo activity is a bit different from all others.

• Any Brand promo campaign – Wrapped with specialized communication pattern, with a flavor or social & developmental touch - is very effective tool to tap existing as well as upcoming potential T.G. – at present existing in schools.

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Apartment Activity

• Apartments / Societies are readymade congregation place of home makers and kids.

• This is the best suited platform in urban to promote any brand –where above T.G. is target.

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Film Festival

• Film fest is talk of the town event. Beautifully branded Cinema Hall attracts - specially invited people along with other audience. Here we have ample suitable space to do - branding, demonstration, interactive games & many more within the campus and to run commercials in side the theater.

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Live

“INFOTAINMENT”

SHOWS

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Folk Show

• Communication through FOLK SHOW is a medium which is relevant & easy to understand for respective target audience.

• This is proved as most useful communication – especially for rural Indians, who are untapped till date.

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Street Play

• Campaign at the place of T.G. – for their respective brand - in their own language, attracts a lot to come closer with the same.

• This is our experience which can be shared.

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Magic /Puppet Shows

• These magic/puppet shows are planned, especially to attract child

appeal - towards hard core constraint behind any decision making for any

purchase – whether it is product or service, we know better to use it in a

better way.

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Stilt & Stunt Performance

• These live performances usually takes place in public gathering place

in open to fetch the attention of T.G.

• People become curious and exclaim at it till end of the show. This mode

leaves long lasting recall of the brand among the audience.

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Static Media

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Wall / Shop Painting

• The oldest medium of promotion is still alive, i.e., wall/shop paintings. This is low cost and long lasting.

• We are carrying this traditional medium – very technically.

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Tin Plating/ Metal Posters

• Metal posters are used as durable & cost effective medium specially for media dark areas.

• Specialty of this tool is it’s portability. We are putting it either at the point of purchase or at the point of consumption.

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Unipole & Road Side Branding

• Unipole is new gen static branding option for in-town visibility.

• Branding on Highways is an old concept but the importance still lies. People comes across these brandings in there leisure during travel.

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Vehicle Branding

• Vehicle Branding is an on road moving promotion of any brand. Bigger area of branding creates much impact upon viewers.

• We have attained the exposure of these brandings from 3 wheelers to VOLVO Buses.

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Bus Shelter Branding

• Its very difficult for anyone to kill the ideal time while waiting for public transport. Innovatively branded bus shelters catches eyes of passengers to involve them in surroundings.

• This is the right place to position any brand message or visuals.

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Dealer Boards

• Dealer boards installation at sales point - helps to recall the brand at the time when one is about to enter into the decision making procedure – as – what to buy?

• We have the strength to install it from 5K village to Metro Towns.

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Hot Air Balloons

• It is a new medium of static branding. Very high in visibility. Gives a new way of promoting the brand amongst the T.G.

• Specially suited for new launch/arrival.

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Mobile Hoarding

• We carry hoardings on wheels in town and outskirts of the city.

• High rise and close view creates big brand impact on passer by.

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Welcome Arch

• Earlier it’s installation was limited up to short term regional events ground, like MELA or other seasonal festivals.

• Now a day we do it in a huge quantum (at all dealers / retailers outlet) -country wide.

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DHABA Branding

• This is most relevant place to promote automobile related components / consumables. Concerned T.G. is available here in bulk, all the time.

• We have served a lot to these target group & the outcome is very productive.

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Mall/Shop Branding

• Branding at Malls and Shops makes a scope of impulsive buying amongst the T.G.

• Different area of branding is taken into consideration keeping the footfall and visibility of visitors.

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Merchandising

• This attempt is towards branding of any common sales counter through own brand’s POP materials & proper placement of own products - to attract & fetch the attention of visitors & buyers.

• It affects buying decision in a positive way – JO DIHKTA HAI WO BIKTA HAI.

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Events

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Celebrity Shows

• Nothing to say about these shows………

• We have attained the expertise & pride of organizing such shows –several times.

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Launch & Inaugurals

• Curiosity amongst the crowd is created in such events for brand publicity.

• Different and Innovative styles of organizing such events makes it famous and popular.

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Corporate Meets

• Meeting is a must for building and maintaining inter personal relationship. It is an integral part of corporate.

• Reason varies – sometimes for information sharing & another for insertion of new technology.

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CRM Event

• Maintaining existing customers base is much important task today.

Customer Relationship Management is the only tool which provides

solution for the same.

• We make the customer feel proud of its selection of goods.

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Official Picnic

• A fun-filled outings with friends and family makes us feel alive from our

hectic schedule.

• We make such days to be a part for our corporate associates .

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Dealers / Retailers Meet

• Dealer / Distributor meeting & conference is very common and well known to every one.

• We do the same in a different way. We have attained expertise of organizing such shows.

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Road Shows

• To create an experience of service that the consumer will get only when

he buys into it, is like creating and re - assuring an imaginary comfort.

• Informative Road Shows wrapped with some thrilling entertainment

plays vital role in fetching it on the floor.

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Community Meet

• Meets in every field is important. New development within the industry being shared with the concerned community. This way up gradation takes place. Query is well answered from the expert of that field.

• Community Meet takes place for – Farmers, Barbers, Mechanics etc.

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Talent/ Quiz Shows

• Talents are hidden in every human. We create such platform through these shows to bring the best out of them.

• Encouraging children through such events help them to have NAME & FAME in our society. It becomes a matter of pride for the family and their children and concerned brand gets publicity.

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Launch Carnival

• Introduction of product or service wrapped with fun and entertainment

for entire family members at the heart of the city is proved as

unbeatable tool of communication.

• We are here to share our experience – “Talk of the town”.

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Special Events

• We do conduct events on Special Occasions. Something, OUT OF THE

BOX is thought in such events.

• Live Group Band, Male/ Female Performers, Famous Anchors host the

evening and make it a limelight show.

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Social Activation

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Social Marketing

• Placement, promotion and sale of any commodity with the motto of betterment of society and not minting money comes under Social Marketing.

• Majorly contraceptive products comes under this category, whether it is condom or OCP.

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Awareness Camps

• Developmental sector talks of behavioral change. Life has been tradition driven for most of the people.

• Building from no relevance of the product and services, providing information for habit formation is a difficult and time taking task.

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Counseling

• Communication wrapped in the social values yet defining the way to healthy and better living is the task undertaken by us. Social and developmental communication has a flavor of its own.

• Soaked in the fact that it is only thing we can return to our society, we take pride in delivering the best through Counseling Programs.

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Training of Trainers (TOT) Workshop

• To impart basic crash course training within the limit of specially designed & developed training material through audio/visual tools and role play.

• Training is part of one to one and one to many nature of business.

• When it comes to technical support services we have trained medical and Para- medical forces in huge numbers.

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Health Camps

• There are so many societies working for the betterment of commonmass of the nation. In deep interior, still there are mental blocks whichresults in misconceptions. We are here responsible for conductingcamps, whether it is for Polio drop, Dental Check-up, Nutrition Camps,Relief Camps etc.

• Contributions in overall uplifting of the society make us feel pride.

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Special Projects

• Special Projects are taken and Counseling takes place to change the common mindset of people.

• This is the only tool which works in fetching commoner’s attention towards special things.

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Thank You

Visit us:

www.tekadvertising.com

Tek Advertising & Management P. Ltd Profile

Business

Transcript of Tek Advertising & Management P. Ltd Profile