OBHR: BCV Marketing Plan

7/23/2019 OBHR: BCV Marketing Plan

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Branded C. VenturesKeller Residential Marketing Plan


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BCV is a small, family owne

operated property managem

With over 30 years of indus

experience.

Goal: Developing their first community in Keller, Texas

BVC currently employ 5 peo

professional marketing agen

About Branded C. Ve


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Current Approach to Property Management

Land Build Se

Typically BCV aquires

the land and thensells to local buildersand leaves the rest ofdevelopment to thebuilder.

Ex. Highland Homes

BCV now has plans to

develop their owndesigns and build outthe land withoutanother party.

No third party

Take the

out of theIn house,and realit

Reap larg(keep all commissi


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Goal of Latest Venture Establish 1stsuccessful

residential community on theirlist of many successful ventures

Establish beyond just aneighborhood but a successfulachievement to help propel

other ventures in real estate However are seeking help and

any recommendations toachieve the above two points.


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What should BCV do to achieve their go

How can this company promote themselves to potential buyers and competition on a lim

small budget?

Problem and Constraints


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Our Solution for BCV

Staffing- Hire Somebody

With only five people on payroll an

person is necessary to manage and the marketing campaign

Look for a candidates that can balatraditional and non traditional marforms

Young inters from local universities

an easy solution for young, tech savcheaper labor

Create as a team a vision and markthat will resonate with buyers as thneighborhood is more than houses.homes.


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Develop Marketing Mix


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Digital Marketing is better for BC

Traditional Marketing Digital Mark

Printable media:Brochures, newspaperand magazines ads

Broadcast media: T.Vand radio ads

Direct mail and postcards

Social media webFacebook page, Tand Instagram, et

Free social mediaplatforms, Ads ba

YouTube

Website for the co

Per current budget constraints


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Emulation of SuccessfulResidential Development

Castle HillsLewisville, Texas

Bright Reality has developed one of the largest and most reputablneighborhood in the area.

They have achieved a neighborhood ambiance that goes beyond hrow.

The original borders of the neighborhood have since expanded anincorporated a cliental of all price points (mid $200,000- multimhomes).

We can accredit much of their success to their master plans that u

laid the foundation for endless success.


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4 Reasons for Castle Hills Success1.

Castle Hills Theme: named streets,

parts and architecture, local school and much more

2. Live Here: Homes ranging at everpoint with infinite options and built variations

3. Work Here: Office and Retail spac

in the town square4. Play Here: Private members only

club and 18-hole course and 5-hacademy operated and endorseHaney


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! BCVs marketing strategy needs to be

!

Should advertise properties as long-teinvestments

! Should fully disclose all information wproperty

! Should maintain updated, accurate higbillboards

!

Should not mislead customers!Adhere to NAR code! Use NAR code as roadmap

! Use low-cost, easy to maintain social mfor advertisement

Legal Checklist


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Invest in Marketing Research of othersuccessful neighborhoods like Castle Hills

Invest in Human Capital specifically inMarketing Managers and possibly 2 additional

Look for interns from surrounding universitiesto help in the leg work

Use both traditional and non traditionalmarketing campaigns Establish strong connection with well known

Real Estate Agents Networking and referral system

Summary of Recommendations


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Forecasted Costs


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Any Questions

OBHR: BCV Marketing Plan

Documents

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