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02

1.1. What Is The Hamster Marketplace Project?

1.2. The Problem With Online Marketplaces

2.1. An Introduction To Marketing Niche Products

2.2. Filling The Chasm In The Market

2.1.1. How Inventions Achieve Global Success

2.2.1. The Marketplace as Incubator: from DIY to Factory, from Local to Global

2.2.2. Four Factors For Success: Why Hamster Marketplace Will Take Off

EXTRA Key Characteristics of Hamster Marketplace: Market Analysis

2.1.2. What Happens To The Unlucky?

Hamster Marketplace - the digital revolution in online trading

23.1. Hamster Marketplace Project

3.2. The tokenisation of the Hamster Marketplace Project

Sale of the Hamster Marketplace tokens3

Table of contents

02 — Table of contents

3.3.1. Possibility to pay service fee with HMT tokens

3.3.2. Tool for sales without platform commission when paying with tokens

3.3.3. Way to pay for internal promo on the Hamster Marketplace

3.3.4. Deposit guarantee that vendors meet the requirements of the Hamster Marketplace when verifying them

3.3.5. Zero commission on purchases on the Hamster Marketplace when paying with tokens

3.3.6. Access to advanced features of the Hamster Marketplace

3.3. Privileges of HMT token owners

03

4.1. Roadmap For Hamster Marketplace*

4.2. How Hamster Marketplace will attract vendors

4.3. How Hamster Marketplace will attract buyers

4.4. KPI KPI of the Hamster Marketplace in 2020

Hamster Marketplace Project Plan4


Sale of the Hamster Marketplace tokens

3.4. The terms of the sale of Hamster Marketplace tokens

3.4.1. The Terms Of The Hamster Marketplace Project

3.4.2. Token Distribution

3.4.3. Target Indicators Of Funds Raised Via Hamster Marketplace Sales

3.4.4. The predicted indicators for the platform’s work, depending on the funds raised

EXTRA

EXTRA

Forecast platform performance, depending on the funds raised in terms of the crowdfunding company

with raising $2 000 000

EXTRA with raising $7 000 0000

EXTRA with raising $14 000 0000

04

5.1. Executive Team

5.2. Advisors

Hamster Marketplace team5


05Hamster Marketplace will open the niche electronics market to thousands of vendors around the world who cannot afford to sell through current platforms. It will allow millions of buyers to find one-of-a-kind products and buy them without a middleman’s markup. The marketplace will be run by the producers themselves (using the Emercoin open blockchain voting system).

Funds for launching and developing Hamster Marketplace will be raised through the public distribution of HMT tokens during the token sale, launching in February 2018.

We are a unique decentralized trading platform. Hamster Marketplace gives novice and local producers a way to sell niche electronics to a hungry market without a single middleman.

05 — What Is The Hamster Marketplace Project?

What Is The HamsterMarketplace Project?

1.1.

06

Retail has evolved rapidly over the last two decades and has permanently changed the purchasing habits of hundreds of millions of people. Online stores have become the true giants of the retail industry, guaranteeing phenomenal future growth for the industry. Brick and mortar chain stores are hanging in, but their success increasingly depends on the inertia of the purchasing habits of older generations, and a few price advantages of in-store discounts, both of which are dwindling fast as internet technology develops.

Walmart, 2015 - stock photo by Phil Zelmann

06 — The Problem With Online Marketplaces

The Problem WithOnline Marketplaces

1.2.

07

At the same time, ecommerce platforms have worked hard to create the most convenient user experience possible. Payment systems, delivery services and brand marketing operate on a “global” scale. This means users will find ads in their own language no matter what site they’re visiting, be able to pay with a card from their local bank, and have the product delivered to them, even from overseas.

However, despite the customer experience being so much more efficient, the back-end retail processes have not seen the same transformation. Old retail mechanisms persist, keeping prices from dropping any further. The middleman still takes his cut.

Even today, outdated and costly business processes developed in the golden age of offline retail continue to shape ecommerce.

Hamster Marketplace is the digital revolution in online retail, specifically in electronics.

The idea for a decentralized, self-managed trading platform came to the CEO of Hamster Marketplace, Denis Bulavin, when he was building sales channels for popular children's tablet PlayPad. With his experience in niche electronics, he noticed a burning need for a platform that could help independent producers reach their audience without fighting a losing battle with the industry's big vendors. The Marketplace he envisioned would also filter unoriginal goods that copy IP from these niche producers, and audience overlap would virtually disappear.

freeze financial resources in “accounts receivable” with long-term payouts;

bear the costs for delivering product to storage facilities;

go through complicated procedures for agreeing on contracts;

include a margin for middlemen in the cost of the final product;

provide a large range of goods to justify marketing costs;

bear marketing costs for promotion within the sales channel.

These mechanisms force e-vendors to:

Modern online marketplaces have remained too similar to the retailing mammoths of the 20th century, and that means that the digital retail market is still ripe for a digital revolution.

The digital revolution has simply not affected electronic retailing as much as other industries. Many opportunities offered by modern technology remain untapped.

07 — The Problem With Online Marketplaces

08

Hamster Marketplace -the digital revolutionin online trading

2.

09

The degree of difficulty in promoting a niche product strongly depends on the size and hype of the niche within the mainstream market:

The most difficult place to be is in the discovery or invention phase. These products create a fresh niche. They are in the "primordial soup" stage. The target audience is scattered and disconnected. Marketers have no established instruments to seize this audience's attention, which means the process of finding buyers begins with the widest possible PR campaign. The wider the campaign, the higher the costs. New producers are therefore hung out to dry before they even begin.

An established niche. This niche is open, well-known, and its target audience has already assembled. The instruments for seizing it are well-known and they work. It is usually occupied by a relatively stable collection of competing producers.

A young niche. This market segment is also open, partially known, and with a target audience that has been identified but is unstructured. The instruments for seizing it are well-known. The range of products is dynamic; new producers are constantly entering the market with competing products.

A fresh niche. This niche is either unknown or known very little, and its target audience has not been studied. The instruments for seizing it do not yet work or have not been solidified. It may be occupied by a single producer, whose product or invention created this niche; and by a couple of quick emulators or creators of parallel inventions.

09 — An Introduction To Marketing Niche Products

An Introduction To Marketing Niche Products

2.1.

10

A fresh niche is composed of a plethora of unknowns:

Even the target market of the product may be unknown. In many cases, the new invention begins its life in the hands of a group it was not intended for.

Instruments for capturing the market are unknown or do not work.

Newcomer products suffer from the paradox of “the lemon strainer”: a product whose idea is instantly recognizable, but at the same time can’t be helped by basic marketing strategies such as SEO or context. The reason? If you didn't already know about the existence of a strainer, you would never even think: “I need to get myself a thingy which won’t let pips fall in my tea when I’m squeezing lemon into it.”


11

Vendors in a young niche experience difficulties because their target audience, while known, is scattered across different sectors. For example, the target audience for the children’s tablet PlayPad is a percentage of the “parents with young children” market. The instruments for accessing this sector are familiar, and they work, but to “fish out” your share of this sector you would need to reach users that manually search for your product or get in front of the whole market. This means expenditure for marketing has to cover an audience several times larger than the target audience itself.

This is the price of forming a niche. It is unmanageable for the majority of indie-projects, which is why many producers in a young niche stay local. They simply don't have the resources to market on a global scale. Nonetheless, an invention created in someone’s garage yesterday can become a global phenomenon today.

Global success usually occurs in the following ways:

The product goes viral. The engine behind viral promotion is its early devotees — people with whom it resonated strongly enough to share it with their own social networks and talk about it. Viral growth is exponential, and soon the product has global exposure. The Pebble watch experienced viral promotion thanks to its successful crowdfunding campaign on Kickstarter. Largely thanks to Pebble’s success, the niche of smart-watches is now maturing from a young to an established niche.

“Going viral” happened before Kickstarter, before “crowdfunding”, even before the term was coined. The key to viral growth has always been concentrating on enthusiastic early adopters. Kickstarter found its success by becoming the go-to place for early adopters of all kinds, raising the chances of success of all their listings. (Read on to find out how Hamster will use a similar strategy).

2.1.1. How Inventions Achieve Global Success


12

Kickstarter was the first to show the extent of inventions in the world. Today they boast more than 131,000 successfully financed projects. But to the same extent, they could be considered a roll-call of the unlucky. How many of them have gone viral, and how many have remained obscure? How many of them have sold more than one batch of the product to its sponsors? How many of them actually found success in global marketplaces?

Getting into stable sales on large online marketplaces means reaching a new level, which turns out to be beyond the capabilities of many novice vendors.Even the entry threshold to the current biggest platforms for electronic sales is out of reach for many projects.

Small and novice vendors on “Amazon” can expect:

gigantic levels of competition and a vast quantity of goods;

a marketplace which is primarily aimed at the USA (rather than the global market);

dependence on positive reviews;

it to be necessary to buy advertising, without which the goods will not be promoted.

2.1.2. What Happens To The Unlucky?

12 — How Inventions Achieve Global Success

The product gets into a global window display or marketplace. In the 2015 documentary “Joy”, the struggles of a new inventor are shown well, through that era’s equivalent of the global window display: shopping channels on TV. The invention of the film’s hero (a self-wringing mop) initially fails. It was positioned poorly – a common problem for fresh niches. From the second attempt, however, she achieves fast demand on a national scale due to better presentation on the shopping channel. As shopping channels and big trading networks used to do, so the largest online marketplaces can now transform one housewife’s homemade mop into the foundation for a multi-million dollar business empire.

A global change to the current state of affairs. We are not going to examine this point as it is highly unpredictable. But it should be mentioned in the interests of giving a full picture.

13

Meanwhile, on AliExpress, they will drown in competition from unoriginal, low-quality goods with tens, hundreds or thousands of dollars sunk in practically every category.

For buyers who like interesting new products, the situation is not much better:

13 — What Happens To The Unlucky?

35%—300% markup for middlemen;

Little chance of finding interesting, useful new products, if their inventors were unable to get over the expensive initial hump of finding their first wave of customers.

1414 — Filling The Chasm In The Market

Between “Kickstarter” and “Amazon” you’ll find a huge gap in the ecommerce market which no company has managed to fill until now. Hamster Marketplace will tap into this hunger using the following positioning tactics.

Initially, Hamster Marketplace will be aimed at producers of indie-electronics (starting from DIY exclusive assemblages, the demand for which may be as high as the promotion is expensive) and niche gadgets. In the future, we may broaden the profile of the marketplace to include non-electronic goods which demonstrate clear potential for growth by promotion to the Hamster Marketplace userbase.

Filling The Chasm In The Market2.2.

Projects which find themselves “between Kickstarter and Amazon” may be of very different sizes, but they have a problem in common: they cannot break through the ceiling.

Some cannot make the leap from “garage start-up” to functioning production. Others can produce well but are unable to force their way onto global markets, and remain only local players.

In both these cases, Hamster Marketplace is their salvation thanks to its unique decentralized global trading platform, without middlemen, run by the producers themselves.

2.2.1. The Marketplace as Incubator: from DIY to Factory,from Local to Global

1515 — The Marketplace as Incubator: from DIY to Factory, from Local to Global

The platform offers unique conditions:

Starting and developing sales on Hamster Marketplace will be accessible to small, niche and even novice producers of innovative electronics and gadgets — from DIY to small factories.

Access to unique goods which they would never have found in the chaos of other marketplaces;

Prices which come straight from the producers with only the absolute minimum markup possible to sustain the platform itself (hardly noticeable).

to producers

to buyers

2.2.2. Four Factors For Success: Why Hamster Marketplace Will Take Off

Exclusivity to niche products, to broadening the range of new ideas and offers while preventing it getting clogged up with unoriginal goods.

Specialisation, which will attract the necessary target audience and widen the community of early enthusiasts for niche electronic projects;

Platform, offering vendors a cheaper deal than any other marketplace, as only the minimum margins are put down by the marketplace owners;

Occupying a niche which bigger marketplaces have irreversibly outgrown.

Key Characteristics of HamsterMarketplace: Market Analysis

Commission (including referral fee, fba fee, payment fee)

Access to consumers contact information for sellers

Payout to sellers

Management of the platform by the vendors

An audience of early adopters and innovators:

Universal Assortment of Goods

Verification of manufacturers by the quality of the product andproduction capacity

Simplicity of selection due to the absenceof low-quality competitors

Transparent registration of defective goods

No fake or subjective reviews

opportunity to join the project at an early stage

opportunity to receive marketplace services with a significant discount

For Manufacturers:

For Buyers:

For Tokenholders

Amazon Aliexpress Ebay

Partially

Biweekly

up to 30% up to 8%(annual fee from$3100 to $4600)

including PayPalup to 20% from 0%

Immediately Immediately Immediately

16

Sale of the HamsterMarketplace tokens

3.

1717 — Hamster Marketplace Project

In order to finance the creation and launch of Hamster Marketplace, the Hamster Marketplace LLP company will organise and run a crowdfunding campaign by distributing tokens during the tokensale in February 2018.

Funds raised in the token sale will be used for:

launching and developing the platform;

attracting vendors of innovative electronics and gadgets;

attracting buyers who are interested in purchasing unique goods;

developing and implementation of the decentralized management* of the platform with the help of “digital trust” instruments, first and foremost Blockchain

creation of the stabilization fund

Hamster Marketplace Project3.1. HamsterMarketplace is being developed as a decentralized project in order to guarantee that the platform will always exist and act in the interests of sellers and buyers.

Self-management of business by its subjects, management of a trading platform by manufacturers of the goods - one of innovative models which became possible only now. Mechanics of self-management Hamster Marketplace will be developed on the basis of following principles:

Give vendors have the opportunity to find their own buyers online, globally and without middlemen. Delivery is provided using the vendor’s resources or through the platform’s own partner service.

The transparency of management decisions taken by the producers, and the reliability of accounting their votes will be guaranteed by the use of Emercoin blockchain for voting, securing decisions and calculating spending;

1818 — The Tokenisation of the Hamster Marketplace Project

The Tokenisation of the Hamster Marketplace Project

3.2.1. General provisions on the HMT(Hamster Marketplace Token)

3.2.

HMTs, or tokens for the Hamster Marketplace project, are a digital smart contract on the Ethereum platform, providing access to special tools of the Hamster platform and used for mutual settlements with vendors working on the platform;

Issue of tokens is made once in an amount of 10 million HMT, out of which 7 million tokens will be released for free sale during token sail for $2 piece;

When the sale closes, the number of tokens actually sold during the pre-sale and the sale will make up a total of 70% of all tokens minted;

Another 30% is added from the reserved balance of the issued tokens and distributed as follows:

27% to the team and founders*

up to 1% to the advisors***

up to 2% as an award based on the results of the bounty campaign**

70% of the token pool related to founders will be credited through a smart contract with a delay before launching the public beta of the Hamster Marketplace platform, but no more than 9 months;

Award tokens will be accrued at the end of the token sale and to be transferred through a smart contract with a delay before the launch of the public beta of the Hamster Marketplace platform, but no more than 9 months after the charge, or are immediately paid out in cryptocurrency in equivalent $2 per token accordingly to the rate valid at the moment of payment.

1919 — The Tokenisation of the Hamster Marketplace Project

Unsold and unallocated tokens will not be releasedfor re-sale;

Repeat or additional release of tokens is not permitted in the terms of the smart contract;

HMT token holders can send, receive, or store their tokens either in regular Ethereum wallets or in the personal account at hmstr.io

Tokens allocated as a reward to the team and project advisors will be credited through a smart contract with a delay before launching the public beta of the Hamster Marketplace platform, but no more than 9 months.

2020 — The functionality of the HMT token and the prerequisites for the growth of the HMT token rate

3.2.2. Functionality and economics of the HMT token

to pay for the service fee for the Hamster Marketplace;

for sales without a commission platform;

to pay for an internal promo on the Hamster Marketplace;

as a guarantee guaranteeing compliance with all requirementsfor a verified vendor;

for discounts on purchases on the Hamster Marketplaceplatform when paying tokens;

to access additional features of the Hamster Marketplace.

After the launch of the Hamster Marketplace trading platform beta version, the vendors presented on it will be able to pay for the services of the platform with tokens as well as with other types of crypto and Fiat, as well as receive discounts.

The HMT token is a utility (functional) smart-contract on Ethereum blockchain, designed for usage in the trading platform of unique gadgets and electronics, which is Hamster Marketplace.

The tokenization of the Hamster Marketplace is one of the first and key elements of the future infrastructure of a self-managed, decentralized marketplace. From the very beginning of the marketplace operation, the HMT tokens will be used for:

2121 — The functionality of the HMT token and the prerequisites for the growth of the HMT token rate

Service charge of the Hamster Marketplace covers the maintenance and development of the platform. This charge is being withdrawn by the platform in the form of the minimum possible commission from sales in the currency of purchase - either fiat or the cryptocurrecny, to ensure the self-repayment of the marketpalce. To save on this charge, manufacturers can pay a fee in the HMT tokens.

The commission amount in tokens will be calculated at the internal rate (HMT ≥ $ 10, but not less than 125% of the market price). The manufacturer, who previously bought HMT for the price of tokensale, with a discount on the presale or on the crypto-exchange, will be able to save significantly due to the difference in the nominal and real exchange rate of the coin.

The internal rate of the HMT token used to calculate the number of tokens to pay commissions, internal promo and access to additional platform functions, will be set at $10 when the public beta is launched. To pay for goods, receive discounts and as collateral, the market price of the HMT token at the time of the transaction will be used. In case if the value of the token increases on the free market to 80% of the nominal value, the internal rate of the token on the Hamster Marketplace will be adjusted upwards. Thus, owners of HMT tokens will be able to count on a discount for platform services of at least 20% compared to any other payment methods.

3.3.1. Possibility to pay service fee with HMT tokens

Privileges of HMT token owners3.3.

2222 — Tool for sales without platform commission when paying with tokens

Hamster Marketplacе cooperates with sellers on the CPA (cost per action) model, receiving a service fee that ensures the maintenance of the site itself, in the form of commission from sales.

On goods purchased at the Hamster Marketplace for HMT tokens, no commission is charged. Due to this, the seller can provide buyers paying with a HMT tokens discount from the price in other currencies by the amount of the commission or slightly less to increase the margin.

The tokens received that way can be used by seller to pay for promo, sales commission in other currencies and other services.

3.3.2. Tool for sales without platform commission when paying with tokens

Specialization of the platform on niche manufacturers allows to avoid direct competition with the giant producers or low quality products. But the growth of internal competition as the number of vendors on the marketplace increases (no less than 1000 in 2018, 2000 in 2019) will create a demand for internal promo tools.

3.3.3. Way to pay for internal promo on the Hamster Marketplace

priority display in search results and promo-blocks;

banner advertising;

the possibility of conducting polls among users;

priority presence in the "Recommended" block;

email-newsletters (for example, advertising in service messages);

and other options that are under development.

Payment is possible with both аiat and crypto-currencies, including HMT tokens. The cost of advertising options in HMT will be calculated at the internal rate (HMT ≥ $ 10), allowing, when buying tokens on the open market, to save significantly.

The sellers will have following options available:

2323 — Deposit guarantee that vendors meet the requirements of the Hamster Marketplace when verifying them

Vendor, who does not gain enough points to pass verification on the attendant parameters that do not affect the quality of the product or key business processes (for example, in matters of documentation, licensing, copyrights), but guaranteeing the terms for correction of the weaknesses, could start sales at the Hamster Marketplace, leaving a pledge in the HMT tokens.

HMT Tokens provide privileged conditions not only for producers, but also for shoppers on the marketplace. Tokens can be used to pay for any purchases on the Hamster Marketplace, even if the HMT is not specified by the seller among the accepted means of payment. When paying for the goods, HMT is being automatically converted by the marketplace into one of the currencies accepted by the seller at the exchange's rate.

The buyer's savings consists in reducing the price of the goods on the amount of the commission of the marketplace, which is absent when purchasing with HMT inside the platform. The buyer's gain in money will be the greater, the earlier he acquired the HMT tokens - for example, during the presale in December 2017 with discounts up to 40%.

3.3.4. Deposit guarantee that vendors meet the requirements of the Hamster Marketplace when verifying them

3.3.5. Zero commission on purchases on the Hamster Marketplace when paying with tokens

If the terms of the pledge are violated, the tokens are retained in favor of the marketplace, and vendor sales are frozen, or even completely removed from the platfrom.

If the terms of the pledge are safely fulfilled, the tokens are credited to the vendor account on the marketplace, which can be used later to pay for the platform services.

2424 — Access to advanced features of the Hamster Marketplace

HMT token owners will have access to information not only about the products and manufacturers present on the marketplace, but also about the list of projects in the process of verification and even about vendors that have fallen into the "basket" (those who were denied access to the Hamster Marketplace). Also, holders of HMT tokens will have access to sales statistics by product category, including the average check, the total number of purchases and the socio-demographic profile of Hamster Marketplace buyers for both product categories and the entire platform. This will be unique information for producers as well as for IT journalists or simply fans of new technologies.

3.3.6. Access to advanced features of the Hamster Marketplace

Hamster Marketplace tokenization

400

184000

62100

807300

27945

1400

1840

12000

850485

900

414000

144900

1883700

65205

1680

4140

15000

1969725

1256

556674

159227

2069952

71652,15

1736

5566,74

10680

2159585,89

1612

699348

182299

2369887

82034,55

1747,2

6993,48

10680

2471342,23

1968

842022

208714

2713282

93921,3

1749,44

8420,22

10680

2828052,96

2324

984696

238957

3106441

107530,65

1749,888

9846,96

10680

3236248,498

2644

1084883

237905

3092765

107057,25

1749,9776

10848,83

9600

3222021,058

2964

1185070

272377

3540901

122569,65

1749,9955

11850,7

9600

3686671,346

3284

1285257

311844

4053972

140329,8

1749,9991

12852,57

9600

4218504,369

3604

1387243

357030

4641390

160663,5

1749,9998

13872,43

9600

4827275,93

Total raised from token sale, calculate average value $7,000,000.Calculations take into account vendors leaving the marketplace at a rate of 10% per annum (2.5% per quarter) and customers at a rate of 30% per annum (7.5% per quarter).Distribution of number of purchases: In the first year, 70% will be distributed in Q4. In years 2 and 3, purchases will be distributed based on a quarterly growth of 14.49% in vendor numbers.In computing the volume of tokens used for sale/purchase of products, we assume a token sales volume of 10% of the marketplace's turnover.In computing the volume of tokens used to pay commission, we assume 15% of the total number of sales on the platform.In computing the volume of tokens used to pay for internal marketing, we assume that 70% of internal marketing will use HMT tokens.In computing the volume of tokens bought for access to additional functions of the platform, we assume 0.5% of the total number of customers on the platform.In computing the number of tokens for the verification deposit, we assume the need for a 3% deposit for vendors coming onto the platform during the test period.

Chart of the token demand on the secondary market, based on the factor of using the token functionality on the platform *,

cumulative sum in USD

850485

28202104979795,89

7451138,12

10279191,08

13515439,58 13515439,58

20424131,98

24642636,35

29469912,28

1 m

5 m

15 m

25 m

30 m

*does not include possible speculative demand for HMT tokens

2727 — The terms of the sale of Hamster Marketplace tokens

The terms of the sale of Hamster Marketplace tokens3.4.1. The Terms Of The Hamster Marketplace Project

3.3.

Funds will be raised during the crowdfunding through the public sale of special digital Hamster Marketplace tokens — smart-contracts HMTs based on Ethereum;

7 million HMT tokens will be on sale at price $2 per token;

The Hamster Marketplace is a crowdfunding campaign starting in February 2018. It will raise funds to launch, populate and promote the trading platform Hamster Marketplace, as well as develop and test mechanisms for decentralizing the management of the platform. Management will thereafter be enacted by the vendors themselves.

Only cryptocurrencies will be accepted as payment: Bitcoin, Ethereum, Emercoin, Wave and others;

Hamster Marketplace tokensale will last until all the tokens are sold, but no longer than a month;

The Hamster Marketplace crowdfunding campaign will be considered a success if the funds raised exceed $2 million;

If the funds raised do not exceed $2 million, all payments from the sale participants will be returned to their wallets;

Tokens which are purchased during the sale will be charged as soon as the payment is received;

To obtain the possibility of transferring HMT token from a personal account (for example, to the Ethereum wallet) it will be necessary to pass the identification procedure (KYC)

Tokens accrued not in terms of the crowdsdale (bonus tokens, bounty rewards, team rewards, etc.) may have delayed possibility of withdrawal for 9 months or until the launch of a public beta version of the marketplace;

2828 — Token Distribution

3.4.2. Token Distribution

The number of tokens sold to the public will be considered as 70% of all tokens issued;

An additional 30% as a reward is given to the team, advisors, assistants and founders of the Hamster Marketplace, including:

— 27% of tokens are received by the founders and team of the project

— 1% of the tokens are sent to the advisers

— 2% of tokens will be distributed as bounty rewards between people who provided support during the preparation and the crowdsale

3.4.3. Target Indicators Of Funds Raised Via Hamster Marketplace Sales

The expenses for developing our Hamster Marketplace will be mostly focused on marketing, and attracting mass number of vendors and buyers to the platform. According to the calculations of the Hamster project’s marketing experts, the cost of attracting one vendor to the platform will average $600. One buyer in the form of a “hot” lead, principally first of all from the buyers database of producers attracted to the site, will cost $3.

Depending on the level of funds raised, the Hamster Marketplace crowdfunding campaign can be conditionally divided into several stages, characterized by the number of leads (buyers) and vendors, which have been brought over to the platform in the first year of operation:

$2 million — 600 vendors, 276,000 buyers, creating the Marketplace (web, iOS and Android).

$7 million — 900 vendors, 414,000 buyers.

$14 million — 1,500 vendors, 690,000 buyers in first year.

Any remaining unclaimed HMT tokens will be destroyed.

After the launch of the public beta-version of the marketplace, all tokens, including bonus and bounty, will be available for payment of platform services, commissions payouts and discounts redemption, even if their owner has not passed or completed the KYC procedure.

2929 — VENDORS AND SALES

3.4.4. Vendors and sales(*)

$2,000,000

$7,000,000

$14,000,000

Raised

1

600

900

1500

$600

$360 000

$540 000

$900 000

$1380

$828 000

$1 242 000

$2 070 000

460

276000

414000

690000

0,01

0,4

0,5

0,8

$1,4 млн

$41 млн

$162,2 млн

$254 млн

5

110400

207000

552000

$598

$14 352 000

$26 910 000

$71 760 000

$69

$1 656 000

$3 105 000

$8 280 000

1380

1380

1380

1380

460

460

460

460

* Certain information set forth in the following pages contains “forward-looking information”. These statements are not guarantees of future performance and undue reliance should not be placed on them. We undertake no obligation to update forward-looking statements, if circumstances or management’s estimates or opinions should change.


* the budget is computed based on raising $2,000,000

Concise marketplace budget** The budget is computed based on raising $2,000,000

Concise Financial Model

Staff (includes IT staff)

Marketing

IT (external IT cost)

Others

Total

1st year of work 2nd year of work 3nd year of work

$618 000

$1 188 000

$100 000

$100 000

$2 006 000

$750 000

$600 000

$50 000

$100 000

$1 500 000

$786 000

$700 000

$100 000

$100 000

$1 686 000

Users

Number of sales on the marketplace

Platform sales

Costs

EBITDA (without income fromtoken sales)

276 000

110 400

1 656 000

2 006 000

- $350 000

332 580

133 032

1 995 480

1 500 000

$495 480

395 432

158 173

2 372 592

1 686 000

$686 592


1st year of work 2nd year of work 3nd year of work


Personnel, year 1

СЕО

Recruitment manager

Lawyer

Technologist

UI/UX designer

Designer

Markup designer

Front-end developer

Back-end developer

Blockchain developer

Tester

iOS developer

Android developer

Support

Tech support leader

Marketing expert

Accountant

Total monthly salaries

Number Salary Salary total

1

3

1

1

1

1

1

1

1

$5000

$1500

$3000

$3000

$3000

$2000

$2000

$3000

$3000

$5000

$4500

$3000

$3000

$3000

$2000

$2000

$3000

$3000

1

1

1

1

4

1

1

1

$3000

$1500

$3000

$3000

$1500

$2500

$2000

$2000

$3000

$1500

$3000

$3000

$6000

$2500

$2000

$2000

$51500


Number Salary Salary total


Personnel, year 2

1

3

2

2

1

1

1

1

1

$5000

$1500

$3000

$3000

$3000

$2000

$2000

$3000

$3000

$5000

$4500

$6000

$6000

$3000

$2000

$2000

$3000

$3000

1

1

1

1

4

1

1

1

$3000

$1500

$3000

$3000

$1500

$2500

$2000

$2000

$3000

$1500

$3000

$3000

$9000

$2500

$2000

$4000

$62500


СЕО

Recruitment manager

Lawyer

Technologist

UI/UX designer

Designer

Markup designer

Front-end developer

Back-end developer

Number Salary Salary total Number Salary Salary total


Tester

iOS developer

Android developer

Support

Tech support leader

Marketing expert

Accountant



Personnel, year 3

1

3

2

2

1

1

1

1

1

$5000

$1500

$3000

$3000

$3000

$2000

$2000

$3000

$3000

$5000

$4500

$6000

$6000

$3000

$2000

$2000

$3000

$3000

1

1

1

1

8

1

1

2

$3000

$1500

$3000

$3000

$1500

$2500

$2000

$2000

$3000

$1500

$3000

$3000

$12000

$2500

$2000

$4000

$65500


СЕО

Recruitment manager

Lawyer

Technologist

UI/UX designer

Designer

Markup designer

Front-end developer

Back-end developer



Tester

iOS developer

Android developer

Support

Tech support leader

Marketing expert

Accountant




Concise marketplace budget** the budget is computed based on raising $7,000,000


$1 380 000

$1 728 000

$300 000

$100 000

$3 562 000

$1 584 000

$3 000 000

$350 000

$200 000

$5 134 000

$1 638 000

$3 000 000

$500 000

$350 000

$5 488 000

414 000

207 000

3 105 000

3 562 000

- $457 000

986 496

789 197

11 837 952

5 134 000

$6 703 952

1 387 243

1 179 157

17 687 351

5 488 000

$12 199 351


1st year of work 2nd year of work 3nd year of work 1st year of work 2nd year of work 3nd year of work


Marketing


Others

Total

Users


Platform sales

Costs



Personnel, year 1

СЕО

СТО

СМО

Recruitment manager

Lawyer

Technologist

UI/UX designer

Designer

Markup designer

Front-end developer

Back-end developer


Tester

iOS developer

Android developer

Support

Tech support leader

Marketing expert

Accountant


1

1

1

6

2

2

1

2

2

2

$15000

$10000

$7000

$1500

$3000

$3000

$3000

$3000

$2000

$3000

$15000

$10000

$7000

$9000

$6000

$6000

$3000

$6000

$4000

$6000

2

1

2

1

1

8

1

2

2

$3000

$3000

$1500

$3000

$3000

$1500

$3000

$3000

$2000

$6000

$3000

$3000

$3000

$3000

$12000

$3000

$6000

$4000

$115000




Personnel, year 2

1

1

1

8

3

3

1

2

2

2

$15000

$10000

$7000

$1500

$3000

$3000

$3000

$3000

$2000

$3000

$15000

$10000

$7000

$12000

$9000

$9000

$3000

$6000

$4000

$6000

2

1

2

1

1

12

1

2

3

$3000

$3000

$1500

$3000

$3000

$1500

$3000

$3000

$2000

$6000

$3000

$3000

$3000

$3000

$18000

$3000

$6000

$6000

$132000



СЕО

СТО

СМО

Recruitment manager

Lawyer

Technologist

UI/UX designer

Designer

Markup designer

Front-end developer

Back-end developer


Tester

iOS developer

Android developer

Support

Tech support leader

Marketing expert

Accountant



Personnel, year 3

1

1

1

8

3

3

1

2

2

2

$15000

$10000

$7000

$1500

$3000

$3000

$3000

$3000

$2000

$3000

$15000

$10000

$7000

$12000

$9000

$9000

$3000

$6000

$4000

$6000

2

1

2

1

1

15

1

2

3

$3000

$3000

$1500

$3000

$3000

$1500

$3000

$3000

$2000

$6000

$3000

$3000

$3000

$3000

$22500

$3000

$6000

$6000

$136500



СЕО

СТО

СМО

Recruitment manager

Lawyer

Technologist

UI/UX designer

Designer

Markup designer

Front-end developer

Back-end developer


Tester

iOS developer

Android developer

Support

Tech support leader

Marketing expert

Accountant




Concise marketplace budget** the budget is computed based on raising $14,000,000


$1 992 000

$2 970 000

$300 000

$200 000

$5 162 000

$2 136 000

$3 000 000

$350 000

$300 000

$5 736 000

$2 190 000

$3 000 000

$500 000

$400 000

$6 090 000

690 000

552 000

8 280 000

5 162 000

$3 118 000

1 179 696

943 757

14 156 352

5 736 000

$8 420 352

1 522 483

1 294 111

19 411 661

6 090 000

$13 321 661


1st year of work 2nd year of work 3nd year of work 1st year of work 2nd year of work 3nd year of work


Marketing


Others

Total

Users


Platform sales

Costs



Personnel, year 1

СЕО

СТО

СМО

Head of the finance department

Head of the legal department

Head of the personnel department

Recruitment manager

Lawyer

Technologist

UI/UX designer

Designer

Markup designer

Front-end developer

Back-end developer


Tester

iOS developer

Android developer

Support

Tech support leader

Marketing expert

Accountant


1

1

1

1

1

1

8

3

3

1

2

$20000

$15000

$10000

$10000

$10000

$7000

$1500

$3000

$3000

$3000

$3000

$20000

$15000

$10000

$10000

$10000

$7000

$12000

$9000

$9000

$3000

$6000

2

2

2

1

2

1

1

8

1

2

3

$2000

$3000

$3000

$3000

$1500

$3000

$3000

$1500

$3000

$3000

$2000

$4000

$6000

$6000

$3000

$3000

$3000

$3000

$12000

$3000

$6000

$6000

$166000




Personnel, year 2

1

1

1

1

1

1

8

4

4

1

2

$20000

$15000

$10000

$10000

$10000

$7000

$1500

$3000

$3000

$3000

$3000

$20000

$15000

$10000

$10000

$10000

$7000

$12000

$12000

$12000

$3000

$6000

2

2

2

1

2

1

1

12

1

2

3

$2000

$3000

$3000

$3000

$1500

$3000

$3000

$1500

$3000

$3000

$2000

$4000

$6000

$6000

$3000

$3000

$3000

$3000

$18000

$3000

$6000

$6000

$178000



СЕО

СТО

СМО




Recruitment manager

Lawyer

Technologist

UI/UX designer

Designer

Markup designer

Front-end developer

Back-end developer


Tester

iOS developer

Android developer

Support

Tech support leader

Marketing expert

Accountant



Personnel, year 3

1

1

1

1

1

1

8

4

4

1

2

$20000

$15000

$10000

$10000

$10000

$7000

$1500

$3000

$3000

$3000

$3000

$20000

$15000

$10000

$10000

$10000

$7000

$12000

$12000

$12000

$3000

$6000

2

2

2

1

2

1

1

15

1

2

3

$2000

$3000

$3000

$3000

$1500

$3000

$3000

$1500

$3000

$3000

$2000

$4000

$6000

$6000

$3000

$3000

$3000

$3000

$22500

$3000

$6000

$6000

$182500



СЕО

СТО

СМО




Recruitment manager

Lawyer

Technologist

UI/UX designer

Designer

Markup designer

Front-end developer

Back-end developer


Tester

iOS developer

Android developer

Support

Tech support leader

Marketing expert

Accountant


Hamster MarketplaceProject Plan

4.

4343 — Roadmap For Hamster Marketplace

Roadmap ForHamster Marketplace*

4.1. 2017 The idea of the project. Attracting advisors and financing for the crowdfunding campaign;

Q4, 2017 – Q1, 2018: Attracting financing for developing and launching the marketplace via sale of HMT tokens;

Q1-Q3, 2018 Development of the alpha version of the marketplace, attraction and verification of vendors to the site, closed testing with involvement of tokensele participants;

Q3, 2018 Launch of the public beta of the project. No less than 400 vendors present at the platform;

Q4, 2018: Launch of the Hamster Marketplace crowdfunding unit;

Q1, 2019: Start of the development of a decentralized platform management system;

Q3, 2019: No less than 1900 vendors present at the platform;

Q4, 2019: Hamster Marketplace reaches turnover level of $ 30 million per year

*giv

en fu

nds

of $

7 m

illio

n ra

ised

in th

e cr

owdf

undi

ng c

ampa

ign

4444 — How Hamster Marketplace will attract vendors

4.2. How Hamster Marketplace willattract vendors

We anticipate that Hamster Marketplace will occupy a niche in the market for gadgets and high-technology goods, roughly speaking, between Kickstarter and Amazon. It is our estimate that Hamster Marketplace will provide a platform for novice and small producers of innovative electronics and gadgets. We strongly believe it will be able to become the “first global marketplace” for these goods. With successful growth in sales on the Hamster Marketplace platform, an indie-vendor will then be able to access bigger-scale platforms — such as Amazon or AliExpress. In this way, Hamster Marketplace will act, among other things, as a “business incubator” for independent producers.

The biggest crowdfunding platform in the world, Kickstarter, now counts among its base more than 131,000 financed projects.

However, successful financing to release an initial batch of goods on “Kickstarter” does not guarantee successful entry into the market, because after the product has been dispatched to its backers, the producer is faced with the problems of arranging sales, which have been described at the beginning of this Prospectus in the section titled«An Introduction To Marketing Niche Products».

Hamster Marketplace will offer:

Reasonable terms for entering the platform. The vendor will either pay a yearly membership fee to the platform of $15,000, or pay a commission on every sale at a rate of 15% of the cost, but no more than $15, in the form of a payment for the leads attracted.

The right of all vendors to determine the spending, priorities and future of the platform through blockchain voting.

An audience consisting of early enthusiasts, ready and eager to buy innovative goods.

4545 — How Hamster Marketplace will attract vendors

Hamster Marketplace will not be free for the producers. However, the factors mentioned above make the conditions of working and selling on Hamster significantly more accessible than other platforms, allowing even the smallest producers to start selling and grow their business.

It is our current plan that when signing up to the marketplace, the producers will be able to choose interaction with the marketplace according to the CPA model (cost per action), not requiring any payments from the vendors. The platform will only collect a commission from sales at a rate of 15%, but not exceeding $15.

Our anticipation is that with this comission, payments will be over $15,000 (which is only 1000 sales priced from $100), it will be more profitable to pay a yearly fee for access to the platform.

Thanks to the opportunity to start selling on Hamster Marketplace according to the CPA model, this is the difference between a product having the chance to grow and develop and for it to grind to a halt.

4646 — How Hamster Marketplace will attract buyers

4.3.

The Hamster Marketplace will strive to attract its first customers by tapping the vendors' primary audience. Each project on the hardware segment of Kickstarter has an average of 1,380 backers: people who are supporting the project financially. Backers are motivated by being among the first to acquire a product and by the altruism of supporting ambitious young projects. The audience for crowdfunding platforms consists of early adopters and innovators—the most likely kinds of people to form a core audience. Hamster Marketplace will work with producers who have successfully passed through their fundraising stage. Knowledge of the platform will reach their own audiences directly through them.

Why we believe it will work?

In their turn, consumers will obtain:

a mass of unique products, all in one place;

niche DIY products and new inventions that will appear on Hamster Marketplace before other platforms;

manual moderation of the producers who are represented;

an absence of uninteresting and monotonous products;

the failure rate for each producer recorded on the blockchain;

guaranteed low price mechanism.

The audiences of producers are extremely loyal to them and trust a project they know.

Customers will be attracted from among users of crowdfunding platforms on terms that are beneficial for young projects.

How Hamster Marketplace willattract buyers


The guaranteed low price mechanism on the Hamster Marketplace will be semi-automatic:

a Hamster Marketplace bot parses sites belonging to represented producers and other platforms where they post, and automatically equalizes prices with the lowest price it discovers;

manual moderation is added to avoid errors or malpractice if a price deviates by more than 10%.

Any tech product's sales pipeline can be divided into five stages, each characterized by the type of consumer it attracts:

Innovators.

Early adopters.

Early majority.

Late majority.

Last clients.

We estimate that coordination from the Hamster Marketplace can allow producers to attract approximately 30% of their audience to the platform. This tactic will be many times more effective than targeted advertising.

4.1.1. Why this is more advantageous for producers than direct sales

CHASM

EarlyMajority

EarlyAdoptersInnovation

LateMajority Laggards

CompletedEbooks

area under the curve represents number of customers

Technology Adoption Lifecycle


Each stage provides its own potential volume of sales and its own level of purchasing power. For any young business in the high-tech field, the most pressing task is to attract the so-called "innovators". An innovator isn't afraid to take a small risk by buying a new, untested product, and is likely to share his or her positive experience with more conservative potential consumers. Most "innovators" are young people with above-average incomes for their region. Together with the visionaries who can predict the success of a new product, innovators provide the "launch platform" for any product. The response of the innovators and visionaries will determine how the next category of consumers—"early adopters"—will respond to the product.

The "early majority" refers to a large number of users attracted into the sales pipeline by the experience and feedback of the preceding groups. Unlike the innovators, who are few in number, and the slightly larger early adopter group, the early majority represents a significant number of users. The "tail" end of this group often includes the peak of audience growth.

Besides the explosive growth of the user audience, the early majority performs another important function: it builds trust. The skeptical general public will wait for a product to be thoroughly vetted by many other consumers before trusting it.


To acquire the late majority, who are in the closing section of the sales pipeline, the product will need a high level of stability. The chief concern of this group is security and reliability. The late majority are the most demanding when it comes to service quality and security guarantees. With the late majority, the sales pipeline starts to narrow, forming one more category of users: the "laggards". Here the pipeline finally closes, and the product obtains a full picture of its overall audience.

Innovation

TechnologyBuy-in Pressure

ReferenceGroup

Price Point

LeadershipRequired

Messages

ServiceContent

Personal Vision - Get ahead of

herd

Business Pragmatics - stay

with the herd

Competiton from E.M. - wait for them to prove technology

works

Only Viable Option

not an issueCompetitionPragmatist

otherPragmatist

otherVisionaries

High Market/Med. Market/Low. Market/Low.

none

Low

No Potential StrongContender

Market Leader

Safe / EasyLeading Effective /

High Return

Safe / EasyLeading Effective /

High Return

InnovativeVision

Few / ImplementationSome ConsulatationImplementation

(Medium)

Monopoly/Commodity

OnlyChoice

none

New!

ApprenticeshipTraining

Partnership

High LevelConsultancy

ImplementationLoud of Services

LateMajority Laggards

EarlyMajority

EarlyAdopters

THE

CHAS

M

MARKETING


From the above Figure, it follows that the most important categories for a product are the innovators and the early adopters. The size of the "majority" group depends on how large the earlier groups are. On the Hamster Marketplace platform we can expect to see an audience intersection effect. An early adopter of one product, for example, may be part of the early majority for another. With hundreds of different products to choose from, jumping from one the sales pipeline of one product to another will be easy and frequent. As a result, we attain the "marketplace effect". Consumers who come to buy one product are likely to become interested in the "neighboring stand". This ends up increasing sales volumes for all vendors.

Thanks to the strategies outlined above, Hamster Marketplace will meet the needs of all categories of consumers:

Working directly with producers will allow the Hamster Marketplace to provide the best prices for products represented on the platform. This will be achieved by reducing the cost of building sales channels and keeping middlemen and suppliers to a minimum.

With blockchain technology, it is possible to build transparent and reliable systems for quality control, fulfillment, and customer feedback. The blockchain ensures ratings cannot be changed or manipulated, creating mutual trust between consumers and vendors.

4.1.2. How it will work within the framework of the Hamster Marketplace

5151 — How it will work within the framework of the Hamster Marketplace

A smart system for analyzing purchases and profiles on the basis of CMS means the platform will be able to track innovators and early adopters of all products. With this data it will be easy to suggest relevant products from other producers, stimulating overall sales volumes and audience crossover.

5252 — KPI of the Hamster Marketplace in 2020

4.4. KPI of the Hamster Marketplace in 2020

Defining figures for calculating the cost of the platform will bemarketplace turnover and number of vendors:

predicted number of vendors on the Hamster Marketplace with $7 million raised, will be no less than 400. In 2020, the number of vendors is expected to increase to 3600;

expected turnover of sales on the marketplace by the end of 2020 will be from $ 46 million.

53

Hamster Marketplace Team

5.

5454 — Executive Team

5.1. Executive Team

Denis Bulavin: CEO of the project. The author of the idea and the leader of the Hamster Marketplace team. Engaged in business from his 18 years. Established a factory in Russia producing children's tablets, promoted the PlayPad brand on a federal scale.

Yegor Kotkin: Chief operating officer. Ideologist, evangelist and manager of the Hamster Marketplace. IT-blogger since 2008. IT-evangelist since 2012. Publicity Executive at ICO Polybius, one of the most successful crowdsales of 2017.

Aleksandr Karelin: CMO. Ex-CMO of B2Bx company, raised more than 8 million euro for ICO. Experience in marketing more than 13 years. Leading out the companies for markets of South-East Asia

Aleksej Sokolov: CTO. Key Project: AlfaStrakhovanie Group - application development. IIDF.ru - Analysis and Information System development. T8 - Development of neural network classifiers

Julia Petrosyan: Investor Relations director. 10+ experience within multinational corporations and financial institutions, Goldman Sachs Global Investmen Research Dept., japanese Mitsui&Co international sales dept., SAP CIS educational marketing and demand generation. Owns events&marketing agency, blockchain enthusiast. Launched&managed www.blockchainforum.global and more investor communication activities.

Chris Lovell: Community outreach partner. Networking expert with 10+ years of experience in enterprise network management and an avid blockchain enthusiast. Involved in blockchain technology since early 2013.

John Pawin: Project manager. Entrepreneur with 8+ years of experience in the business sphere working with many digital and brick-and-mortar business.

Valentin Savchenko: Director of Digital Marketing. Сo-founder of WinWin Solutions, Digital Marketing agency. WinWin Solutions served companies such as Polybius, DomRaider, KickICO, Utrust and others.

5555 — Executive Team

Johannes Kanter: Google Marketing Specialist. Has worked with Start-ups like Click & Grow and Fleep. Also co-founder of digital marketing agency WINK.

Yuri Chainikov: Product Owner, User behavior analytic – EDU.RU. Head of IT Ronikon. Digital Marketing - rvc.ru

Sergei Chernoudov: Senior Developer (Java, PHP, JS, SQL)IIDF.ru - Design and development of information and analytical system. WEB, Team Lead Java. IIDF.ru - Development of monitoring system. WEB, Developer PHP TimePlayer - Designing and developing a forecasting system. Desktop/WEB, Team Lead Java.

Alexandr Krilov: Senior Developer (PHP, JS, SQL), IDF.ru - Development of monitoring system. WEB, Team Lead PHP. AlfaStrakhovanie Group - WEB, Team Lead PHP

Ekaterina Leontieva: QA engeener. IIDF.ru - Development of information and analytical system, QA engeener. AlfaStrakhovanie Group - application development, QA engeener. TimePlayer - forecasting system.

Nikita Buzanov: Android developer (Java, Python), AlfaStrakhovanie Group - application development

Ivan Timofeev: DataScience developer (Python, Java), RZD - Development of a neural network system, Team Lead. ATOL - Development of a neural network system, Team Lead. T8 - Development of a neural network system, Team Lead.

Kirill Pyzhyanov: Investor Relations Officer. Expert of tokenization, ICO flow and listing on the exchanges. IT-Professional, private investor, trader.

5656 — DESIGN Team

Design

A unique team of web designers from different countries and companies gathered to work on “Hamster”.

Hamster Marketplace landing page, personal cabinet, token and dtm-wallet is being developed by a team of five people: two back-end developers, front-end developer, blockchain developer and teamlead who is the winner of one of the largest hakatans in Etehereum-development from St. Petersburg

Arthur Saakov: UX/UI designer. 6 years experience in design, worked with VTB24, Tesla Karting, and Vaenga Music.

Sergey Ark: UX/UI Designer, work experience more than 5 years, worked as a designer in DEFA (top 3 according to Tagline), before that he held the post of art director in Legacystudio.

Nikolai Zaitsev: ICO analyst. Vendor search and involvement. WRClab, EverythingTag, freelance web developer.

Jevgenia Savchenko: Project Manager. Сo-founder of WinWin Solutions, Digital Marketing agency. WinWin Solutions served companies like Polybius, DomRaider, KickICO, Utrust and others.

Sofiya Romanovskaya: Community manager. Bounty manager. Certified marketing & relations specialist with 5+ years experience.

Nurlan Abdrassilov: Head of Communication, cooperation with advisors, and listings on the ICO trackers. Professional with 15+ years experience.

5757 — Advisors team

5.1. Advisors team

Kilian Kaminski: Worked for Amazon. Managed the largest electronic Sellers in Europe. Was the German country lead of the Amazon Renewed program.

Stan Polozov: Professional with a huge amount of business experience. Currently CIO and co-founder at EmerCoin.

Oleg Khovayko: CTO of Emercoin.

Dmitry Pavlyuchenkov: Chief Strategy and Marketing Officer of IIDF.

Alexander Afanasyev: Works for Yandex corporation - biggest Russian IT - company. CEO of AppGranula

Nodari Kolmakhidze: 8 years in Finance. 5+ years in trading and asset management. Nodari is CIO at Cindicator.

Christopher Cowles: Experienced business and technology strategist, specializing in blockchain based companies. Executive, consultant, and advisor to multiple blockchain startups. Has a background in management consulting, where he has led teams and worked on go-to-market strategy, product strategy, market strategy, and process design for many high-tech "Fortune Global 500" companies.

Rinat Arslanov: Entrepreneur with 10+ years in business, venture capitalist and blockchain enthusiast. CEO of Revain.

Michael Inoma: Line of Business Lead in Customer Excellence and Trust and Safety eBay Inc.

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