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Introduction to Young & ShandA word class digital agency with marketing technology at the core:

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- Started in December 2009 in Auckland, New Zealand - New Zealand’s 8th fastest growing company in 2013* - Offices in Auckland, New York and a development hub in New Delhi - Team of 55 digital specialists

*Deloitte Fast 50: http://www.fast50.co.nz/2013/company/young-and-shand/

Our Mission: Provide publishers and agencies with tools to maximize earned media.

We know…

More Social Sharing

More Earned Media

Better Media Efficiency

equals

equals

We also know:

PageviewsSocial

ReferralsSocial share

The 1:15 rule A 1% increase in social sharing on content

can increase views by 15%

Problem

How do you accurately measure and increase the social sharing on a piece of content ?

These bits of data only tell you part of the story….

Status quo

Pageviews

Shares

Status quo

Views

Shares

Virality

Retweet

Tweet

Likes

Share

TO ….an engagement score you can act on.

A shift from meaningless top line numbers…

Introducing…Nudge measures what happens AFTER people hit the share button.

This allows agencies to understand the hidden sharing that drives traffic to brand content, enabling better decisions on how to use content more effectively.

Content Analytics

The PlatformNudge gives you detailed social sharing analytics for each piece of your content, culminating in a score.

The PlatformBenchmark all your pieces of content against each other with realtime scoring.

Why does this matter?Accurately identify your most shared content So you can make more informed decisions on which content to promote & cover

Score content objectively Understand which content is the most shareable and where it’s being shared

Identify trends in content - what’s hot right now Take the guesswork out of content strategy and begin optimizing

Identify the people whose sharing goes viral Unique share identifiers allow us to track people who assist in content going viral

How it works

We replace your regular content sharing buttons with Nudge powered buttons.

They look and work the same BUT generate greater insights through tracking the longtail of sharing.

Longtail of sharing

First level shares

Share numbers only tell you the first level of content sharing - people who shared the content from your platform.

Longtail of sharingNudge analyzes the traffic driven from shares so you can better understand the sharing of your content outside of your platform.

First level shares

Traffic from shares

Longtail of sharingSubsequently, this data allows us to tell WHO the influential sharers are…

First level shares

Traffic from sharers

How we’re differentWe like to align our interests with our clients, we aim for enduring partnerships.

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1) You own the data, we merely make it actionable, we don’t on sell it to others.

2) If you want to activate it through your DSP, we can do that.

3) Access to the data when and as you need it.

4) We guarantee upgrades, we will continue to iterate & improve the product

Ben Young — Founder and CEO +1 415 528 0159 — ben.young@youngshand.com

www.youngshand.com

Thank you for your time