Nudge Presentation

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Transcript of Nudge Presentation

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NUDGE

A DESIGN PRINCIPLE

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AN INTRODUCTION

The 5 different methodsGo NUDGE on your blog!

LATER…

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FEEDBACK

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Expectations of a reward make people react

INCENTIVE

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STRUCTUREDCHOIC

ES

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VISIBLE GOALS

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THE METHODSDEFAULTS

FEEDBACK

INCENTIVESSTRUCTURED CHOICESVISIBLE GOALS

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THE METHODSDEFAULTS

FEEDBACK

INCENTIVESSTRUCTURED CHOICESVISIBLE GOALS

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USABILITY TESTS

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