Nudge design revised

Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista

Taking a Lunch Break


Identified Situation

Workers rely on their desks as their primary eating station for lunch


Observation

Gloria chooses to eat at her desk because she has so much work to do.


Desired Behavioral Outcome

Emphasize the lunch break and social interaction to improve emotional and physical health and overall work performance


Design Tip

To encourage people to select a specific option, make it the default; likewise to discourage people from selecting an option, don’t make it the default.


Proposed Design Solution

Create a convivial room for workers to take a break and eat


Proposed Design Solution


Naming the Logo Process

Desire in Esperanto: deziro Principle in Cebuano: baruganan Elegance in Icelandic: glæsileika


Logo Design


Naming the Logo Process

Baruganan + glæsileika = breika sounds similar to “break” which is the purpose of the design (to take a break)


Logo Design Sketches


Logo Design Process

Nudge design revised

Art & Photos

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