Novi Demo Deck

22

Transcript of Novi Demo Deck

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Grandpa was a journalist, told us war stories at the dinner table, and asked us

if we have learned anything from his stories.

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Dad clipped news articles that he thought I’d be interested in, put them

on my desk every Saturday morning so I can stay informed.

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F CUSFamily legacy

on the information that matters

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2005 Google Reader

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2013 Digg ReaderChanged only the logo

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100,000words everyday

We still read

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200pages of letter-sized papers

That’s

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10%memorized

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The News Reader That Works

TODAY

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Oprah Winfrey Victim Racism

TODAY

Browse through new stories everyday like reading headlines, follow the ones that

interest you

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Oprah Winfrey Victim Racism

Receive real time updates of the stories you’re following in the news feed

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Read stories in timelines

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1/100

Article titles

1/20

Article titles

Everything

is what you care about

Number of article titles needed to be skimmed through before getting to the one that really

interest you

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Kenny WuBuilt data analysis platforms for Taiwanese government & brandsBuilding our algorithm screens each article for quality, credibility and repeated stories

Co-founder, data scientist

Noah YehYahoo! Senior Strategist, worked on news & social productsIn charge of Novi’s business and user experience

Co-founder

Inggrid YonataNBC News Anchor and Media JournalistIn charge of Novi’s content and community strategy

Co-founder

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Rich GordonDirector of Journalism Digital Innovation at Northwestern U.

Daniel KohChief of Staff at Huffington Post

Maxwell WessellCo-author of The Innovator’s DilemmaVP Business Innovation & Incubation at SAP

Advisors

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Jason Witt

Rocir Santiago

This is my go-to app to follow up with stories

Novi helps me catch up with what I want to know much faster

Everyday

3 min/session

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Go-to-market StrategyDistribute the Novi Experience

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Subscriptions

adadAdvertising

Sponsored

Timeline

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We need $500K to...

Private Beta

Public Beta

Official Launch

Oct, 2013

Jan, 2014

Awesome Team

10K TestersNow

500K Users till end of 2014

>50% 90-day retention

App & Web Product

Go-to-marketStrategy Verification

< 2 USDUser acquisition

cost

75%MOM growth