North America’s Only Dedicated Marketing Sourcing Event · PDM 2015: NORTH AMERICA’S ONLY...

North America’s Only Dedicated Marketing Sourcing Event

November 16-18, 2015 · Renaissance Nashville Hotel · Nashville, TNOptimizing Relationships And Brand Value Through Sourcing

Sponsored By: Organized By:

PDM 2015: NORTH AMERICA’S ONLY DEDICATED MARKETING SOURCING EVENT PAGE 2

Register Now! www.procurecondm.com [email protected] 1.646.200.7530

WELCOMEDear friend of ProcureCon,

When talking to procurement practitioners about the most complex category under management, most often, “marketing” is the answer. Not only is marketing different because it’s a service rather than tangible materials, but it’s a service that directly impacts the profit of the brand. As the relationship between marketing and procurement becomes more mature, it can unleash a wave of innovation, and serve as a catalyst to do grand things.

ProcureCon Digital & Marketing was created to help you develop and master the unique skill sets needed to manage marketing spend, optimize internal relationships and build brand value. ProcureCon Digital & Marketing is the best place in 2015 to learn how to adapt to disruptive marketing technologies and better engage agencies and suppliers from the most cutting-edge procurement practitioners.

The ProcureCon community has told us the key areas crucial ensuring marketing procurement success going into 2016 are:

· Creating a solid relationship with marketing by ensuring goals and metrics are aligned across the teams

· Developing a content-first strategy that cuts across channels to generate savings in an increasingly digital world

· Reducing waste, fraud and duplicative costs in the marketing budget by demanding greater media transparency and demanding more value for your budget

· Staffing your team and creating a career path that encourages innovative thinking for category success

· Understanding how to prepare for and respond to innovative and disruptive marketing technologies that will transform the marketing supply chain

You’ll find the revamped ProcureCon Digital & Marketing agenda is centered around these themes to give you a clear picture on how to better position your brand’s marketing procurement team for success.

We hope you’ll join us in Nashville this November to experience how shared insight and innovation can truly transform your company’s marketing procurement organization.

Sincerely,

Frank Musero Executive Director, ProcureCon Events



YOUR 2015 EXPERT SPEAKER FACULTY:

Gabby Albert Director of Advertising & Promotions Procurement Bacardi

Steve Aldrich Senior Sourcing Specialist, Digital Marketing & Sports Partnerships Adobe Systems Inc.

Greg Antoniono Director, Strategic Sourcing Anthem, Inc.

Simon Arenas Global Marketing Category Manager Symantec

Jeff Baccetti Group Manager Procurement Microsoft

Chris Baker Global Category Leader Marketing Services Heineken

Pallabee Bera Director of Procurement Acosta Mosaic Group

Sara Bodison Global Marketing Procurement Director Reed Elsevier

Terri Bowers Senior Procurement Manager Microsoft

Tom Breece Senior Manager, Contract Services Wendy’s Quality Supply Chain Co-Op

Mary Ann Brennan Senior Director Global Procurement Mattel

Susan M. Bueche Senior Manager Purchasing, Marketing & Travel Volkswagen Group of America, Inc.

Amy Clifton Senior Manager, Marketing Procurement T-Mobile

Pat Connolly SVP Marketing 23 Stories by Condé Nast

George Dan Vice President, Procurement WPP & CPO The Bridge APB WPP Group USA

Craig T. Demarest Senior Director, Consumer Marketing, Strategic Innovations Group RJ Reynolds

Frank DeRosa Director, Global Strategic Sourcing - Marketing & Advertising Michael Kors

Steve Dubroff Director - Global Procurement MetLife

Jason Green Director, Global Procurement, Marketing Edgewell Personal Care

Brian Hacias Senior Manager of Vendor Operations - Marketing Operations Astellas Pharmaceuticals

John Hardy Director of Marketing Sourcing The Walt Disney Co.

Ashlee Hathaway Senior Procurement Manager (PSCO) T-Mobile

Galen Hersey Indirect Sourcing Senior Category Manager Land O’Lakes

Eric Hertel Manager, Indirect Purchasing The Scotts Miracle-Gro Company

Marketing and Procurement Leaders:

TJ Higgins President, Consumer, US and Canada Bridgestone Americas Tire Operations

Vickie Hsi Director – Marketing Procurement Revlon

Antonio Humphreys Senior Manager, Global Procurement Adobe Systems Inc.

Stacy Joslin Head of Americas Indirect and Global Marketing Procurement Citrix

Mary Ann Kirsch Global Lead & Head of Sales & Marketing Purchasing, North America Fiat Chrysler Automobiles

Nick Kline Strategic Sourcing Manager Toyota Motor Sales

Anna Kucenic Marketing Sourcing Manager, Global Procurement BNY Mellon

Donald Lee Senior Manager of Category Sourcing Marketing and Advertising The Walt Disney Co.



Melissa Lewis Group Manager Agency Management + Alliances Target

Tammy Linder Manager - Marketing, Print, Banking & Finance-Global Procurement Xerox Corporation

Ed LoDebole Director - Marketing Procurement Diageo

Andrew Lowdon Global Category Leader - Marketing Procurement Associated British Foods plc

Kristine Mangan Global Category Leader – Agencies, CBS Procurement Services GlaxoSmithKline

Dan Mentrikoski Senior Buyer – Indirect DuPont

Lisa Miller CFO Colle+McVoy

Sean O’Sullivan GMC Strategic Sourcing Director Intel Corporation

Janice Pedini Category Manager, Marketing Service & Print TD Ameritrade

Michael Rafferty Executive Director, Global Marketing Procurement Kaplan, Inc.

Angela Robinson Head of Agency Management Genentech

Eric Samuelson EVP, Client Finance GO! EXPERIENCE DESIGN

Rob Sarasua Indirect Procurement Services North America – Marketing Luxottica

Mithun Sharma Director, Strategic Sourcing Gap Inc.

Kate Short Marketing Procurement Group Manager Nestle USA

Sebastien Slek Executive Director Global Marketing & Indirect Warner Bros. Pictures

Kevin Stacey Manager, Strategic Sourcing – Marketing & Advertising TD Ameritrade

Tim Steelman Senior Manager Procurement Marketing Materials & Services RJ Reynolds

Michael Thyen Director of Procurement, Emerging Markets Eli Lilly & Co.

Michelle Trout Director, Indirect Procurement Brinker International

Lowell Turner Global Marketing Procurement Director Kimberly-Clark

Kris Ungvarsky Head of Global Commercial Sourcing Shire Pharmaceuticals

Larry Wood Director, Strategic Sourcing, Finance Operations Intuit

Richard Benyon CEO Decideware, Inc.

Scott Brinker Editor, Chief Marketing Technologist Blog

Brandon Calley Head of Enterprise Accounts Upwork

Industry Experts Avi Dan

Founder Avidan Strategies LLC

J. Francisco Escobar President JFE International Consultants

Jethro Ferguson CEO North America Prodigious

Patrick Fogarty CEO Americas Charterhouse

Bruno Gralpois Co-Founder and Principal Agency Mania Solutions

Dan Jeffries Owner Jeffries Consulting

Ed McFadden President McFadden Agency Consulting LLC

David Perlmutter Director, Central Markets SQAD LLC

Al Roehl President StepAhead

Paula Shannon Chief Sales Officer Lionbridge

WHAT MAKES PDM A MUST-ATTEND EVENT?

Topics at PDM run the full gamut: from the basic to the cutting-edge to the controversial subjects other

events simply do not provide. You can be assured that whether you’re still trying to master the fundamentals of marketing procurement, or need

some innovative strategies to get you to the next level, PDM will have

you covered.

COMPREHENSIVE CONTENT

You’re not just sitting behind a table for three days. You’ll have plenty of

time to ask questions and share your thoughts in both large and small groups. The program features 16

roundtable discussions, 9 interactive workshops, 20 main conference sessions, and more than 6 hours of structured and unstructured

networking.

INTERACTIVE FORMATS

PDM is a pure marketing procurement and sourcing event,

researched with marketing sourcing professionals to ensure

the agenda provides top-of-mind issues, told from the

point of view of the sourcing experts.

PROCUREMENT-FOCUSED

PDM’s agenda was created through in-depth market-research with marketing

procurement practitioners. We are not beholden to set viewpoints or mission statements driven by editorial policy or politics. You can be assured that

PDM’s content is independent, objective, and focused on the procurement

practitioner.

OBJECTIVE CONTENT


THE MOST INTERACTIVE PDM EVER

MOBILE APPFeaturing a social wall, live

polling, an always up-to-date agenda, speaker bios, attendee

messaging & more

BENEFIT: You can easily locate and message other attendees, set up meetings and keep track

of your conference schedule, without worrying about losing

business cards.

COCKTAIL RECEPTIONS

Imbibe with PDM attendees Monday and Tuesday Evenings

BENEFIT: Unwind, share ideas and collaborate on lessons

learned at the end of the first two conference days in an informal, fun environment. Keep checking

the web site for the exciting things we have planned.

INTERACTIVE WORKSHOPS

A Deep-Dive Into Essential Subjects

BENEFIT: Whether you’re trying to master the fundamentals of marketing procurement or are looking for cutting-edge strategies to take your program to the next level, the in-depth interactive workshops scheduled for the first day

of the conference will arm you with loads of takeaways for both novices

and experts alike.

AN EVENT FOR PROCUREMENT EXECUTIVES

BY PROCUREMENT EXECUTIVES80%+ of the audience is marketing

procurement practitioners!

BENEFIT: You’ll have plenty of time to network and interact with your peers,

while the solution providers who do invest in ProcureCon are pre-qualified to ensure

they can help solve your most pressing challenges.

ROUNDTABLE DISCUSSIONS

Take control of your own event experience.

BENEFIT: This is your opportunity to network with your colleagues and peers

with very similar challenges, interests and responsibilities as you discuss niche topics in a small group setting facilitated

by a subject matter expert.

LIVE DEMOS

Innovative marketing technology startups showcase their products

BENEFIT: Bring state-of-the-art ideas back to your marketing team by

interacting with the technologies of tomorrow that will improve

brand value.




DAY 1: BRIDGING MARKETING, PROCUREMENT AND AGENCY RELATIONSHIPS

Monday, November 16, 2015

For full session descriptions, please visit the PDM web site at www.procurecondm.com.

7:30 Registration and Breakfast

8:30 Welcome and Opening Remarks

8:45 KEYNOTE PRESENTATION: The CPO Perspective – How To Develop Strategic Thinking Around Marketing Procurement That Links Business KPIs

Hear first-hand, how a leading CPO approaches his/her role, the value he places on marketing procurement and how to build your influence. · How is the voice of procurement within the marketing space in your organization? · How do you develop strategic thinking around marketing procurement to link to business KPIs? · What is different about each stakeholder (CFO and CMO) and how do you influence them? What approach do you have for each? · With thousands of line items, how do you manage the complex tail spend within marketing? · Where will talent come from in the future to lead marketing procurement? · What characteristics do you look for in the marketing procurement professionals you select as leaders? · What is your inspirational leadership training for marketing procurement?

Larry Wood Director, Strategic Sourcing, Finance Operations Intuit

9:10 FIRESIDE CHAT: Beyond Cost Savings to ROI: Developing a Marketing Supply Chain View Traditional procurement metrics are important, but they are not necessarily aligned with marketing needs. And with todays

“marketing in a digital world,” some of the traditional marketing metrics are no longer relevant. This session will share one successful approach where marketing procurement is considered in the broader context of “Marketing Supply Chain,” while at the same time delivering required cost savings...and improving marketing ROI. Understand the opportunities, the watch-outs and the keys for you to consider implementing an approach like this in your organization.

Lowell Turner Global Marketing Procurement Director Kimberly-Clark

Interviewed by: Al Roehl President StepAhead



Day 1 Continued

“The people at ProcureCon are always thinking about the future

of procurement, not just what we have already accomplished. It’s not just about sharing best practices, but also discussing

what’s next, and that’s why we come back year after year.”

-Charen Buyce, Global Indirect Procurement

Director, Amway

9:40 The Rise of Content Marketing: An Opportunity To Do More with Less Jethro Ferguson

CEO North America Prodigious

10:00 Panel Discussion: The Shift from Channel First to Content First—Marketing in a Digital World Pat Connolly

SVP Marketing 23 Stories by Condé Nast


10:40 Networking Break

Concurrent Sessions Begin

Workshops for Mastering the Fundamentals Workshops for Next-Level Best Practices

11:00 Earning Trust, Demonstrating Value and Strengthening Internal RelationshipsAntonio Humphreys Senior Manager, Global Procurement Adobe Systems Inc.Steve Aldrich Senior Sourcing Specialist, Digital Marketing & Sports Partnerships Adobe Systems Inc.

Category-Driven Procurement: What Does “Great” Look Like?Mark Milne Media and Advertising Procurement The Coca-Cola Company

11:45 Agency Selection: The RFP, The Brief, and the PitchNick Kline Strategic Sourcing Manager Toyota Motor Sales

Marketing Procurement Strategy TransformationSebastien Slek Executive Director Global Marketing & Indirect Warner Bros. Pictures

12:30 Networking Lunch



Day 1 Continued

“At ProcureCon we are always having conversations about

emerging technology and how we can integrate that technology into our individual procurement

situation.”- Cody Aguirre Clearwater, Senior

Manager, Indirect Procurement, Brightstar Corp.

1:30 Agency Relationship Management—Restoring Trust and Building BridgesLisa Miller CFO Colle+McVoyGalen Hersey Indirect Sourcing Senior Category Manager Land O’Lakes

How Can You Encourage Internal and External Innovation?Craig T. Demarest Senior Director, Consumer Marketing, Strategic Innovations Group RJ Reynolds

2:15 Adding Value When the Low Hanging Fruit Is GoneDonald Lee Senior Manager of Category Sourcing Marketing and Advertising The Walt Disney Co.

Best Practices for Dealing with Marketing Industry Disruptors

3:00 Networking Break and Grand Opening of The Solutions Zone

3:35 WORKSHOP: The Anatomy of an Audit Pallabee Bera

Director of Procurement Acosta Mosaic Group

4:20 How Can Procurement (The Left Brain) Become More Strategically Aligned with Marketing (The Right Brain) To Unlock Real Value?

Patrick Fogarty CEO Americas Charterhouse



“With ProcureCon, I get to recognize that I’m part of a group. These are people who do exactly what I do and have the exact same challenges I do. They are looking at how they’re organizing. They’re looking at how they’re marketing their team. They’re looking at how they’re attracting and retaining talent. And that’s everything I’m working on right now.”

- Suzanne Harris, Vice President, Sourcing & Procurement, First American

4: 40 Interactive Roundtable Discussions These in-depth small-group discussions allow you to delve further into specific areas that interest you. Led by a subject matter

expert, you’ll have the chance to brainstorm solutions with others facing the same challenges as you. You’ll have the chance to pick 2 topics – after 30 minutes, you will transition to another table. Additional roundtable topics will be announced soon.

TABLE 1 Category Focus: Experiential Events Hosted by: Pallabee Bera, Director of Procurement, Acosta Mosaic Group TABLE 2 Category Focus: Print Hosted by: George Dan, Vice President, Procurement WPP & CPO The Bridge APB, WPP Group USA TABLE 3 Category Focus: Mobile

TABLE 4 Using In-House Agencies Hosted by: Mithun Sharma, Director, Strategic Sourcing, Gap Inc. TABLE 5 Procurement’s Role in Branding and Rebranding Campaigns Hosted by: Steve Dubroff, Director - Global Procurement, MetLife TABLE 6 The Rise of Content Marketing: An Opportunity To Do More with Less Hosted by: Jethro Ferguson, CEO North America, Prodigious TABLE 7 How Can Procurement (The Left Brain) Become More Strategically Aligned with Marketing (The Right Brain)

To Unlock Real Value? Hosted by: Patrick Fogarty, CEO Americas, Charterhousee

TABLE 8 Topic TBD Hosted by: David Perlmutter, Director, Central Markets, SQAD LLC

5:45 Welcome Reception in the Solutions Zone

Day 1 Continued




8:30 Welcome and Opening Remarks

8:45 SETTING THE STAGE: State of the Advertising Industry and Its Implications for Procurement How can procurement grasp the economics driving the growth in media and advertising to build the supply chain of the

future? · Market intelligence at the macro level- economic states · Where will it be in 3-5 years? Growth numbers, forecast? · Will M&A and politics shape how agencies operate? · How has digital and mobile affected us?

Avi Dan Founder Avidan Strategies LLC

9:05 PANEL DISCUSSION: You Get What You Pay For—How To Reduce Spend Without Cutting Quality Mary Ann Brennan

Senior Director Global Procurement Mattel

Stacy Joslin Head of Americas Indirect and Global Marketing Procurement Citrix


Steve Dubroff Director - Global Procurement MetLife

9:45 PRESENTATION BY: Banner Managed Communication

DAY 2: MARKETING PROCUREMENT IN PRACTICE: OVERCOMING TODAY’S CHALLENGES

Tuesday, November 17, 2015




Day 2 Continued

10:05 FIRESIDE CHAT: How Marketing Procurement Is Viewed from the C-Suite TJ Higgins

President, Consumer, US and Canada Bridgestone Americas Tire Operations

Interviewed by: Avi Dan Founder Avidan Strategies LLC

10:35 Using Business Intelligence to Deliver Sustainable Savings and Procurement Efficiency Kate Short

Marketing Procurement Group Manager Nestle USA

Richard Benyon CEO Decideware, Inc.


11:30 PANEL DISCUSSION: Media Transparency – Making the Most of Your Investment Dan Jeffries

Owner Jeffries Consulting

Andrew Lowdon Global Category Leader - Marketing Procurement Associated British Foods plc

Mary Ann Kirsch Global Lead & Head of Sales & Marketing Purchasing, North America Fiat Chrysler Automobiles

Kevin Stacey Manager, Strategic Sourcing – Marketing & Advertising TD Ameritrade

Eric Hertel Manager, Indirect Purchasing The Scotts Miracle-Gro Company

12:10 Ideas Need People: How Marketing & Procurement Leaders Can Leverage the Freelance Marketplace

Brandon Calley Head of Enterprise Accounts Upwork



Day 2 Continued

Concurrent Sessions Begin

Track A: Agency Management Track B: Organizational Success

1:50 CASE STUDY: Agency ConsolidationSean O’Sullivan GMC Strategic Sourcing Director Intel Corporation

CASE STUDY: Using an e-Auction in the Marketing CategoryTerri Bowers Senior Procurement Manager MicrosoftJeff Baccetti Group Manager Procurement Microsoft

2:10 PANEL DISCUSSION: Creating Value, Efficiency and Cost Savings Through Effective Agency Compensation, SOW and Staffing StrategiesFrank DeRosa Director, Global Strategic Sourcing - Marketing & Advertising Michael KorsVickie Hsi Director – Marketing Procurement RevlonEd LoDebole Director - Marketing Procurement DiageoEric Samuelson EVP, Client Finance GO! EXPERIENCE DESIGN

PANEL DISCUSSION: Best Practices for Aligning Procurement Goals with Business and Marketing GoalsGreg Antoniono Director, Strategic Sourcing Anthem, Inc.Kris Ungvarsky Head of Global Commercial Sourcing Shire PharmaceuticalsSusan M. Bueche Sr. Manager Purchasing, Marketing & Travel Volkswagen Group of America, Inc.

12:30 KEYNOTE PRESENTATION: The Rise of Digital and Programmatic Buying Heineken USA now spends a quarter of its advertising budget on digital media, and has been pushing particularly

aggressively into programmatic advertising. This year, the company says it will allocate 25% of its ad spending to digital media for its portfolio of brands, and it will spend 10% of those budgets using programmatic channels. Chris Baker will describe Heineken’s rationale behind this move, and procurement’s role in ensuring its success.

Chris Baker Global Category Leader Marketing Services Heineken

12:50 Networking Luncheon



Day 2 Continued

2:50 Presentation by HH Global Innovation Spotlight (x2) Rapid-fire presentations from our cutting-edge solution providers


3:45 PANEL: Agency Performance Management StrategiesTim Steelman Sr. Manager Procurement Marketing Materials & Services RJ ReynoldsMichael Rafferty Executive Director, Global Marketing Procurement Kaplan, Inc.Angela Robinson Head of Agency Management GenentechEd McFadden President McFadden Agency Consulting LLC

PANEL: Building a World-Class Marketing Procurement TeamSara Bodison Global Marketing Procurement Director Reed ElsevierTammy Linder Manager - Marketing, Print, Banking & Finance-Global Procurement Xerox CorporationAmy Clifton Senior Manager, Marketing Procurement T-MobileTom Breece Senior Manager, Contract Services Wendy’s Quality Supply Chain Co-Op

4:25 PRESENTATION: Quantifying and Qualifying Metrics to Measure ROMIWhen integrating marketing channels to operate in a digital world, you need to make sure your KPIs have kept up with all the changes and you’ve adapted specific metrics to calculate and measure the ROI of your campaign. · How to best measure KPIs of a marketing campaign? · What tools can you use to determine effectiveness of

your efforts? · Structuring resources to maximize output and

determining how much investment should go where · How to link the metrics to business indicators and

demonstrate results to stakeholders · Can the same set of metrics work in digital and

traditional media?

PRESENTATION: Developing And Retaining The Right Staffing Mix To Ensure Marketing Category Management Success Jason Green Director, Global Procurement, Marketing Edgewell Personal Care



Day 2 Continued

4:45 Interactive Roundtable Discussions These in-depth small-group discussions allow you to delve further into specific areas that interest you. Led by a subject

matter expert, you’ll have the chance to brainstorm solutions with others facing the same challenges as you. You’ll have the chance to pick 2 topics – after 30 minutes, you will transition to another table. Additional roundtable topics will be announced soon.

TABLE 1 Digital Decoupling Simplified: How Marketers Can Do More with Less by Breaking Up Global Digital Marketing Services

Hosted by: Paula Shannon, Chief Sales Officer, Lionbridge

TABLE 2 Hosted by Banner Managed Communication

TABLE 3 Ideas Need People: How Marketing & Procurement Leaders Can Leverage the Freelance Marketplace Hosted by: Brandon Calley, Head of Enterprise Accounts, Upwork

TABLE 4 Digital Asset Management Hosted by: Melissa Lewis, Group Manager Agency Management + Alliances, Target

TABLE 5 The Pros and Cons of Lengthening Payment Terms

TABLE 6 How Small-Spend Companies Can Gain Leverage and Attention from Agencies Hosted by: Michael Thyen, Director of Procurement, Emerging Markets, Eli Lilly & Co.

TABLE 7 Hosted by HH Global

TABLE 8 Using Business Intelligence to Deliver Sustainable Savings and Procurement Efficiency Hosted by: Kate Short, Marketing Procurement Group Manager, Nestle USA Richard Benyon, CEO, Decideware, Inc.

5:45 Cocktail Reception




8:30 Opening Remarks

8:45 KEYNOTE PRESENTATION: Innovation in Client/Agency Relationships That Will Get You from Survival to Significance

The world of advertising has never experienced such profound changes: a number of game-changing trends are reshaping the landscape, how organizers spend their resources and how procurement organizations are approaching client/agency relationships. What are the trends that will most significantly impact your work and your partnerships? Will you ride this giant wave or get crushed by it? Best-selling author Gralpois looks into what the future holds for Madison Avenue and the implications for brand advertisers who rely on their agencies to successful compete in the marketplace. How can top marketing and procurement leaders best prepare themselves for the seismic level of innovation in the advertising and marketing services industry already under way? What should you start doing different to take full advantage of this influx of innovative concepts and ideas? What innovation will lead the way in 2015 and shake your world?

Bruno Gralpois Co-Founder and Principal Agency Mania Solutions

9:05 KEYNOTE PRESENTATION: Under The Spotlight with an Agency CEO: Where Do We See Agencies in the Next 10 Years and How Will We Create Value in New and Different Ways? · What will the marketing industry look like in 10 years - how will agencies evolve? · Instead of being executors of communication campaigns, how will agencies become inventors, architects and

conductors? · How are we now addressing future advertiser expectations? How are agencies aligning their KPIs and strategy to deliver

marketing ROI to clients? · How can you aim to be the client of choice?

9:35 KEYNOTE PRESENTATION: Understanding Procurement’s Role in the Selection and Implementation of Disruptive Marketing Technologies

Scott Brinker Editor Chief Marketing Technologist Blog

DAY 3: INNOVATION, TECHNOLOGY, AND THE FUTURE OF MARKETING

Wednesday, November 18, 2015




10:00 PANEL DISCUSSION: Becoming a Pro at Sourcing Marketing Technologies John Hardy

Director of Marketing Sourcing The Walt Disney Co.

Anna Kucenic Marketing Sourcing Manager, Global Procurement BNY Mellon

Janice Pedini Category Manager, Marketing Service & Print TD Ameritrade

Michelle Trout Director, Indirect Procurement Brinker International

10:40 Digital Decoupling Simplified: How Marketers Can Do More with Less by Breaking Up Global Digital Marketing Services

Paula Shannon Chief Sales Officer Lionbridge

11:00 Networking Break and Final Visit to the Solutions Zone

11:30 Martech Rapid-Fire Showcase As a procurement practitioner, being able to identify and spot disruptive trends, technologies and suppliers that you can

bring back to marketing as potential partners will earn you even more credibility and demonstrate your value. And here are six innovative startups with cutting-edge technologies that could drastically improve the performance of your digital marketing strategy. They will tell you in 5 minutes or less how they’re going to improve your brand and position it for the future, so that you can then bring them to your marketing team. Here’s your chance to have one leg up on your marketing team!

11:00 PANEL DISCUSSION: Establishing a Global Marketing Procurement Footprint Simon Arenas

Global Marketing Category Manager Symantec

Rob Sarasua Indirect Procurement Services North America – Marketing Luxottica

Kristine Mangan Global Category Leader – Agencies, CBS Procurement Services GlaxoSmithKline

12:40 Networking Lunch

Day 3 Continued



1:40 A Frank Discussion About Marketing Procurement J. Francisco Escobar

President JFE International Consultants

Eric Samuelson EVP, Client Finance GO! EXPERIENCE DESIGN

2:20 Unanswered Questions: Ask The Experts After 2.5 days of panel discussions, presentations, workshops and roundtables, is there anything you’d like to

explore in more depth? Is there anything else you’d like to hear more about? Beginner and intermediate marketing procurement practitioners will be paired with marketing procurement visionaries for 30 minutes of collaboration. Gain insight into how they achieved their wins, and strategies for changing the conversation back home.

2:50 CASE STUDY: Optimizing Digital Production in a Regulated World Dan Jeffries

Owner Jeffries Consulting

Brian Hacias Senior Manager of Vendor Operations - Marketing Operations Astellas Pharmaceuticals

3:20 CASE STUDY: Social and Mobile Strategies Ashlee Hathaway

Senior Procurement Manager (PSCO) T-Mobile

Amy Clifton Senior Manager, Marketing Procurement T-Mobile

3:50 Conference Concludes

Day 3 Continued



THE SOLUTIONS ZONEThis is your opportunity to meet with suppliers and solutions providers who can help you realize yoursavings goals, streamline and automate processes, and provide effective solutions for your strategicsourcing operations. Chat with leaders in the procurement and sourcing solutions space.

Interested in showcasing your product or service? Benefits of sponsorship include: · Exclusive access to senior level decision makers from leading global corporations · Customized branding through our in-depth marketing campaign · Lead generation to accelerate your sales cycle · Building loyalty with your clients to consolidate your market position · Differentiating your company from other vendors for competitive advantage · Raising awareness and reminding the market that your are an essential partner to the industry · Demonstrating your strength in uncertain times to grow your market share

For more details on how you can showcase your solution, contact Jocelyn Kitaeff at 646-200-7522 or email: [email protected].



Banner Managed Communication (BMC) Banner Managed Communication (BMC) is a trusted provider of outsourced

marketing and document communication services. We help companies transform, optimise and deliver their customer communications by reducing costs and streamlining their buying and production process - whether creative, digital, print, fulfilment or response handling - enabling customers to outsource any or all of these services.

Using a combination of expertise, buying power and enabling technologies our solutions ensure you have better cost control and can optimize your communication category budget.

BMC has for the third consecutive year, been recognised in The IAOPÆ Global Outsourcing 100 listing. We also featured in six specialist sub-lists: Best 10 Companies - Marketing Services; Best 10 Leaders - Document Management Services; Best 5 Companies - Logistics; Best 20 Leaders - Retail & Consumer Goods; Best 20 Companies - Financial Services (Insurance); Top List Climbers - Year-to-Year.

Our communications management solutions deliver real and sustainable results for organisations who want to transform how they communicate in an ‘always on, always-connected’ world.

Charterhouse Charterhouse is a leading Marketing Services Production company. We think

globally but understand and deliver strategic solutions locally. We connect through our professional likeminded marketing professionals usually on-site within our host clients marketing organization. Our dedicated teams are empowered by proprietary technology to offer solutions across our global locations and through many media channels on behalf of the worldsí leading brands.

Charterhouse works closely with clients to truly understand their goals to deliver cost-effective, sustainable and innovative production solutions. Our key services are Print Management, Data Management, Online Digital execution, Merchandise, Creative Services and Point of Sale Insight.

For more information on Charterhouse please visit our website www.charterhouseproduction.com

Decideware Agency Lifecycle Management Experts Decideware provides major advertisers with the worldís best Agency Lifecycle

Management Platform. Featuring 5 software modules and a complete range of expert services, we help advertisers grow, save and improve at every stage of the client-agency relationship.

Decideware offers advertisers an unrivalled opportunity to select the best agency for each assignment, control the scopes of work, deliver great briefs to every agency every time, spend effectively in production and manage a highly productive relationship.

To enable high quality decision-making, we launched Decideware BI ñ a business intelligence solution featuring graphical data visualization tools and expert services.

For more information, visit www.decideware.com.

HH Global HH Global is a leading independent global marketing supply-chain services

provider that leverages proprietary technology an extensive global supplier network and deep domain expertise to streamline the creative production, sourcing and distribution of printed, point of sale and packaging materials.

Not only do we guarantee significant cost savings, but we also deliver service improvements, innovation and improve product quality through our expertise, technology and proprietary audit methodology. Our reputation for innovation, passion and the relentless pursuit of excellence makes us the first choice partner for the world’s largest brands.

Lionbridge As the world’s largest marketing localization firm, Lionbridge combines the language

expertise and operational capabilities you need to engage the global consumer with the greatest impact. Leveraging our global operating model, flexible technology approach and deep cultural expertise, Lionbridge enables brands to deliver local relevance on a global scale.

Prodigious Prodigious brings together specialist production expertise in video, digital and print

enabling us to design, produce and deliver brand content across all channels, using the best talent, workflow processes and tools. The result: seamless global brand execution of multiple content types across all markets without compromising creative quality.

We call this brand logisticsô. Combined with our agile approach of content marketing, this unique service offering helps brands better meet the challenges of an increasingly diverse, complex, global and content-driven media landscape. brand logisticsô is built on five pillars: cross-media production, global delivery, smart technology, process and cost optimization and uncompromised creativity.

Bringing together these pillars, we build production solutions for marketing and procurement teams allowing their campaigns and content to look great, reach further, work harder and cost less! brand logisticsô and content marketing are delivered by our 1,600 employees in nearly 20 locations worldwide, including highly-skilled offshore platforms in Costa Rica, Colombia and Mauritius.

Citibank, Coca Cola, LíOrÈal, Renault and Sanofi are amongst our global clients. Could your brand asset production be any more efficient? Take our test at prodigious.

com/test! Want to see some of the content we produce? Visit prodigious.com/year1

Sqad SQAD provides its global clients with business intelligence to effectively plan and

manage their advertising investments. We are recognized as the premier provider of media planning software (Mediatools™), data analytics tools (WRAP), and the industry standard in cost forecasting for national TV (NetCosts™—network TV, cable and syndication), Spot TV, Hispanic Spot TV Plus, Spot Radio and the Internet (WebCosts®). SQAD provides media planning solutions and reliable media data to advertising agencies, buying services, advertisers, television and radio stations, cable operators, program syndicators and Internet publishers. Established more than 25 years ago, SQAD serves over 1,500 clients.

Upwork

Upwork is the worldís largest freelance talent marketplace. As an increasingly connected and independent workforce goes online, knowledge work ólike software, shopping and content before itó is shifting online as well. This shift is making it faster and easier for clients to connect and work with talent in near real-time and is freeing professionals everywhere from having to work at a set time and place.

Freelancers are earning more than $1 billion annually via Upwork. Upwork is headquartered in Mountain View, California, with offices in San Francisco, California, and Oslo, Norway. For more information, visit our website at www.upwork.com, join us on Twitter, Facebook and LinkedIn.

SPONSORS



MEDIA PARTNERS The Logistics Institute

The Logistics Institute is Canada’s premier Supply Chain Logistics professional body and the only organization in the world delivering P.Log certification programs. The Institute works with private and public sector groups around the world to: · Establish SCL competency and productivity

standards from entry to executive. · Enhance career mobility of professionals,

from school-to-work transition to leadership development.

· Deliver programs from tactical to strategic competencies, leading to P.Log certification.

· Design workforce development strategies for companies and governments.

My Purchasing Center My Purchasing Center™ provides the essential

information required by procurement professionals to keep their companies competitive in a dynamic global marketplace. My Purchasing Center™ reports news, pinpoints trends, interprets events and presents pricing and supply data through unique content developed by its editorial staff and strategic partnerships.

Next Level Purchasing Next Level Purchasing is a leading provider of

online training for purchasing professionals. Its training includes the SPSM and SPSM2 Certification Programs for world-class supply management success, which enable organizations to lower costs, support operations, and reduce risk by improving purchasing processes and expanding the capabilities of supply management organizations.

The Paypers The Paypers (www.thepaypers.com) is the

Netherlands-based leading independent source of news and intelligence for professionals in the global payment community. Our products are aimed at merchants, payment services providers, processors, financial institutions, start-ups, technology vendors and payment professionals and have a special focus on all major trends and developments in payments-related industries including online and mobile payments, online/mobile banking, cards, cross-border e-commerce, e-invoicing and SEPA. We are also keen on keeping our readership informed with regard to online fraud prevention innovations and the most significant trends in the digital identity space.

Supply & Demand Chain Executive Supply & Demand Chain Executive is the

executive’s user manual for successful supply chain transformation, utilizing hard hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. On the Web at www.SDCExec.com.



SupplyChainBrain SupplyChainBrain, the world’s most comprehensive

supply chain management information resource, is accessed year round through a wide range of ever evolving multi-media formats by hundreds of thousands of senior level industry executives. In addition to addressing the fundamental principles of supply-chain management, SupplyChainBrain identifies emerging trends, technologies and best practices, forward thinking ideas and cutting-edge solutions-and continues to write and report about these as they evolve and mature.

Supply Chain World Supply Chain World is the authority on best

practices in supply chain management, featuring interviews with experts who know the process first-hand and are finding ever-better ways to improve efficiencies. Supply Chain World is a convenient, authoritative benchmarking tool, helping forward-thinking supply chain leaders and their global teams to stay current through cutting-edge content on our website and in our quarterly magazine. Each print and digital issue highlights best-practice strategies and tactics to help our readers move products and information more efficiently and compete in the 21st century’s linked economy. In every issue, Supply Chain World’s editors profile the leading companies in supply chain management across multiple industries, including retail, manufacturing and healthcare. Whether the goal is to tap into the benefits of third-party logistics or to learn how to partner more efficiently with suppliers, Supply Chain World keeps its readers up to date on the latest developments, trends, and strategies. www.scw-mag.com.



Renaissance Nashville Hotel611 Commerce StreetNashville, TN 37203615-255-8400 http://renaissance-hotels.marriott.com/renaissance-nashville-hotel

Hotel Room InformationProcureCon for Digital & Marketing Services has secured a special conference rate of $239 a night plus tax for attendees. In order to make your reservation, please use https://resweb.passkey.com/Resweb.do?mode=welcome_ ei_new&eventID=13823075 or call the Renaissance Nashville Hotel at 1-877-901-6632 and identify yourself as ProcureCon for Digital & Marketing Services attendee. Rooms are limited and are on a first come, first served basis, so make your reservations as soon as possible. The special rate expires Monday, October 26, 2015. After this date, rooms may still have available, so inquire with the hotel if you have missed the cut-off date.

Highlights of VenueDiscover the country music capital of the world while staying at the Renaissance hotel in Nashville, Tennessee. Perfectly located in the heart of the business district, this downtown Nashville hotel’s location allows for maximum exploration. You will find access to many attractions including Bridgestone Arena, LP Field, B.B. King’s Blues Club, Country Music Hall of Fame & Museum, Ryman Auditorium, the Historic Second Avenue District and the recently acquired convention center space. We offer a variety of dining options within the hotel. Prior to dining, stop by our 24 hour fitness center. During the summer, the indoor pool offers a quick dip in the pool and then heading out to catch a few rays from the sun.

VENUE & ACCOMMODATIONS

Air Transportation: The Nashville International Airport (BNA) is just 20 minutes from the Renaissance, and provides commercial airline service for the region. More than 10.6 million passengers travel through the airport each year. BNA serves 380 flights daily in more than 50 nonstop markets.

Weather: In November, Nashville temperatures are a comfortable low 60s during the day and near 40 at night.

Discover Nashville: Read all about the places you can visit in both Nashville and the surrounding areas. Spend the weekend exploring the city, history, and rich culture!

http://www.tripadvisor.com/Tourism-g55229-Nashville_Tennessee-Vacations.html



Discounted Rates for Qualified Procurement Practitioners*

Discounted Group Rates for Financial Institutions*

Rates for Solution Providers / Others

· *To qualify for the Procurement Practitioners’ rate, you must work in the corporate sourcing function of your company. Standard price applies to: any service provider or supplier to companies including, but not limited to software vendors, technology vendors, solution providers, consultants or companies with primary revenues resulting from these other areas.

VISIT WWW.PROCURECONDM.COM FOR THE WBR CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY

Until Jul 31 Until Aug 31 Until Sept 30 Until Oct 30 Standard Price

Full Access Pass (November 16-18, 2015) $1,499 $1,599 $1,699 $1,799 $1,899

Standard Price

Full Access Pass (November 16-18, 2015)$3,699

Standard Price

Groups of 3-4 20% off the above tier price

Groups of 5-7 30% off above tier price

Corporate Rate for Groups of 8-12 $10,999

· Worldwide Business Research reserves the right to enforce the rate for solution providers. No two discounts or offers may be combined. Team Discounts do not apply to sponsoring or exhibiting companies. Fee includes continental breakfast, lunch, afternoon refreshments, cocktail receptions and conference documentation.

· Connecticut residents must add 6% sales tax to their registration fee.

PRICING & DISCOUNTS CONTACT USEvent Director Frank Musero Phone: +1.646.200.7450

Sponsorship Director Jocelyn Kitaeff Phone: +646.200.7522

Sponsorship Director Scott Rossen Phone: +1 646.200.7526

Delegate Outreach Team Lead Jack Kivik Phone: +1 416.597.4778

Meeting Planner Bridget Johnston Phone: +1.646.200.7472

Marketing & Media Partnerships Price Padgett Phone: +1 646.200.7921

Marketing & Media Partnerships Rose Fava Phone: +1 646.200.7941

Digital Sales Patrick O’Conner Phone: +1 646.200.7944

To secure your team discount, call Jack Kivik at 416-597-4778, or email him at [email protected]

North America’s Only Dedicated Marketing Sourcing Event · PDM 2015: NORTH AMERICA’S ONLY...

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