Visual Sourcing | Discover Sourcing | Oscar Mager

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VISUAL SOURCING EXPLORING IMAGE SEARCH FOR TALENT SOURCING DISCOVER SOURCING 2013 | SEPTEMBER 17-18, 2013 | LONDON @OscarMager #DiscSource

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Visual Sourcing | Exploring the Value of Images for Talent Sourcing. Presented at the Discover Sourcing event on September 18, 2013 in London by Oscar Mager | Recruiting Essentials www.recruitingessentials.nl #DiscSource

Transcript of Visual Sourcing | Discover Sourcing | Oscar Mager

Page 1: Visual Sourcing | Discover Sourcing | Oscar Mager

VISUAL SOURCINGEXPLORING IMAGE SEARCH FOR TALENT SOURCING

DISCOVER SOURCING 2013 | SEPTEMBER 17-18, 2013 | LONDON

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VISUAL SOURCING

EXPLORING IMAGE SEARCH FOR TALENT SOURCING

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VISUAL SOURCINGABOUT ME

OSCAR MAGERRECRUITING ESSENTIALS

THE NETHERLANDSRECRUITING SPECIALIST | TALENT SOURCERFOUNDER | RECRUITING ESSENTIALS (2006)SENIOR CONTRACT RECRUITER EMEA | SONOS (2011)

MISSIONSUPPORT BUSINESSES IDENTIFYING AND ATTRACTING TRIPLE A TALENT SUPPORT BUSINESSES IMPROVING THEIR RECRUITING/SOURCING FUNCTION.

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VISUAL SOURCINGA PICTURE IS WORTH A 1,000 WORDS

VISUALIZATION: COMPLEXITY MADE SIMPLEABSORBING DATACAPTURE FACIAL EXPRESSIONS AND HUMAN EMOTIONUNIQUE WAY OF IDENTIFICATIONBUILDING INTELLIGENCE

PICTURES ARE A FUNDAMENTAL PART OF THE SUCCESS OF SOCIAL NETWORKS.

TAGGING AND SHARING PICTURES TO INCREASE THE SOCIAL NETWORKS USER BASE.

CREATION OF INTELLIGENCE

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VISUAL SOURCINGBIG DATA IN PHOTO UPLOADS

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FACEBOOK 350MM PICTURES PER DAY, 300 BN PICTURES TOTALSNAPCHAT 200MM PICTURES PER DAYINSTAGRAM 40MM PER DAY, 16BN PICTURES TOTAL...TONS OF DATA

VISUAL SOURCINGBIG DATA IN PHOTO UPLOADS

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VISUAL SOURCINGRECENT DEVELOPEMENTS

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VISUAL SOURCINGFACE RECOGNITIONTAG SUGGESTIONS

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HOW DO IMAGE SEARCH ENGINES WORK?

META DATA - TEXT TAGSEXACT MATCH TO AN IMAGEEXTRACT META DATA THROUGH OPTICAL CHARACTER RECOGNITION (OCR) TECHNOLOGYRUDIMENTARY VISUAL SEARCH - COLOR HISTOGRAM ANALYSIS

VISUAL SOURCINGTHE SCIENCE OF IMAGE SEARCH

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CHROME / FIREFOX BROWSERREVERSE IMAGE SEARCH CHROME PLUGINOR FIREFOX ADD-ONGOOGLE IMAGE SEARCHSCREEN CAPTURE TOOL

LET’S START EXPLORING!

VISUAL SOURCINGTOOL BOX

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CHROME OR FIREFOX BROWSERIMAGES.GOOGLE.COM“ANDROID DEVELOPER”SELECT SEARCH TOOLSSELECT TYPESELECT FACE

EXAMPLE 1BASIC BOOLEAN SEARCHGOOGLE

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EXAMPLE 2BASIC IMAGE SEARCHGOOGLE

THE BASICS

CHROME OR FIREFOX BROWSERIMAGES.GOOGLE.COMOR USE THE REVERSE IMAGE SEARCH PLUGIN

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EXAMPLE 3BASIC IMAGE SEARCHCOMPANY WEBSITES

COMPANY WEBSITES A GREAT PLACE TO FIND PROFILE PICTURES

TIPVISIT THEIRJOBS SECTIONS

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X-RAY SEARCH IN GOOGLE IMAGE SEARCHSITE:UK.LINKEDIN.COM “ANDROID DEVELOPER”SELECT SEARCH TOOLSSELECT TYPE, FACERIGHT CLICK PICTUREREVERSE IMAGE SEARCH

EXAMPLE 4SOCIAL NETWORKSLINKEDIN BACKGROUND CHECK

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FACEBOOKGRAPH SEARCH:PROFILE PHOTOS OF SOFTWARE DEVELOPERS IN AMSTERDAM, NETHERLANDS

GOOGLE+SITE:PLUS.GOOGLE.COM “ANDROID DEVELOPER” “LIVES IN LONDON” INURL:ABOUT

FOLLOWERWONKREVERSE IMAGE SEARCH TWITTER AVATARS

EXAMPLE 5SOCIAL NETWORKSFACEBOOK / GOOGLE+ / TWITTER

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SEARCHING FOR AVATARS IN BLOGS IS A QUICK WAY TO FIND A BLOGGER’S PROFILE.

SOME PLACES TO LOOK:GRAVATARBLOGGER.COMTUMBLR.COM ABOUT ME OR ABOUT.MESEARCH FOR BIO OR PROFILE

NOTE: YOU WILL FIND THAT BLOGGERS DON’T NECESSARILY USE FACES IN AVATARS.

BLOGGERS DO LIST ALL THEIR SOCIAL PROFILES.

EXAMPLE 6BLOGSAVATAR

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INSTAGRAM HAVE ENABLED DESKTOP PROFILES THIS YEAR - NOW BEING INDEXED BY SEARCH ENGINESSITE:INSTAGRAM.COM “ANDROID DEVELOPER”

SOME ALTERNATIVES

WEB.STAGRAM.COMSTATIGR.AMGRAMFEED.COM

EXAMPLE 7PHOTO SHARING NETWORKSINSTAGRAM

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WHY

SHARING A COMMON INTEREST OR PASSIONPICTURES WELL SHARED ON SOCIAL NETWORKSEVENT PICTURES BECOMING AVATARS

HOW/WHERE

GOOGLE IMAGE SEARCHPHOTO SHARING SITESSOCIAL NETWORKSEVENT MEMBERS & SPEAKER BIOSEVENT GROUPSTHE LOCAL EVENT PAPARAZZITHE LOCAL EVENT BLOGGERS

EXAMPLE 8EVENT PICTURESPROFESSIONALS MEETING UP

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FINDING TALENT:FLICKR.COM/PHOTOS/TAGSSEARCH FOR #HASHTAGCAPTURE SCREENREVERSE IMAGE SEARCH

FINDING WINNERS:X-RAY SEARCH FLICKR - SITE:FLICKR.COM “ANDROID DEVELOPER” (WINNERS OR WINNER)SELECT PICTUREVIEW ALL SIZESREVERSE IMAGE SEARCH

EXAMPLE 9EVENTSPHOTO SHARING SITES FLICKR

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SOCIAL EVENT WEBSITES:MEETUP (11MM+)LANYRD (2MM)PLANCAST

BONUS: MEETUP HACK

EVENT PAGES:INDUSTRY EVENTSSEARCH BY HASHTAG: #SOSUEU

EXAMPLE 10EVENTSEVENT MEMBERS & SPEAKER BIOS

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SEARCH.TWITTER.COM#DISCSOURCE“DISCOVER SOURCING”

TOPSY.COMGOOD RESULTS FINDING PICTURES ON TWITTER

EXAMPLE 12EVENT PICTURESTWITTER

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FINDING TALENTED PEOPLE IN YOURLOCATION

EXAMPLE 14GEOLOCATIONFOURSQUARE

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FACE RECOGNITIONTAG SUGGESTIONS vs. AUTO INDEXINGAUGMENTED REALITYPREDICTIVE TECHNOLOGY: FACIAL PROFILINGGOOGLE GLASSGOOGLE CONTACTS

VISUAL SOURCINGTHE FUTURETHE BEST HAS YET TO COME

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VISUAL SOURCINGTHE FUTUREGOOGLE CONTACTS

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OSCAR MAGERRECRUITING ESSENTIALS

+ 31 6 1884 5696

[email protected]

WWW.RECRUITINGESSENTIALS.NL

TWITTER.COM/OSCARMAGER

FACEBOOK.COM/OSCARMAGER

FACEBOOK.COM/RECRUITINGESSENTIALS

LINKEDIN.COM/OSCARMAGER

GPLUS.TO/OSCARMAGER

SKYPE:RECRUITINGESSENTIALS

INSTAGRAM @OSCARMAGER

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