Chapter 13 Stakeholders. Chapter Outline STAKEHOLDERS INTERNAL CONNECTEDEXTERNALCONFLICT.
NINAGOODRICH’ - nrcrecycles.org · 4/16/2015 · The’Sustainable’Packaging’CoaliGon’ •...
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EXECUTIVE DIRECTOR, GREENBLUE IOPP Atlanta / April 16, 2015 / NEXTPACK Moving Towards a Circular Economy: What does it mean and how does it relate to sustainable packaging NINA GOODRICH
Transcript of NINAGOODRICH’ - nrcrecycles.org · 4/16/2015 · The’Sustainable’Packaging’CoaliGon’ •...
EXECUTIVE DIRECTOR, GREENBLUE
IOPP Atlanta / April 16, 2015 / NEXTPACK
Moving Towards a Circular Economy: What does it mean and how does it relate to sustainable packaging
NINA GOODRICH
A nonprofit dedicated to researching and promoJng the principles of sustainable materials management.
Sustainable Materials Management
The Sustainable Packaging CoaliGon
• Membership organizaJon bringing together hundreds of companies & stakeholders since 2004
• Working together to broaden the understanding of packaging sustainability and develop meaningful improvements
• Reports, packaging design tools, educaJonal courses, conferences, and consulJng
Why Circular?
take make waste
“Companies collecJvely have been nibbling at the edges of challenges like climate change, food security, ecosystems preservaJon, resource efficiency and the like. Whether and how they take on the big problems will be another criJcal story to watch.”
State of Green Business 2015
“Recent improvements in resource efficiency, although welcome, are not enough to break the link between economic growth and environmental decay. As a result, the business risks of unsustainable natural capital consumpJon are increasing.”
By Joel Makower and the editors of GreenBiz.com
• Corporate investments in “material” sustainability are value enhancing
• Corporate investments in immaterial sustainability are not value enhancing and are not value destroying
• Sustainability AccounJng Standard Board (SASB) definiJons were used to determine “material sustainability and “immaterial sustainability”
State of Sustainability March 27, 2014
SPC Spring Mee/ng. Sea2le, WA. March 27, 2014.
What are some of the key drivers and challenges?
Planetary Boundaries
Steffen, W., Richardson, K.(2015). Planetary boundaries: Guiding human development on a changing planet Science, 347(6223).
E/MSY = exJncJons per million species-‐ years Biodiversity Intactness Index (BII)
Resource ConsumpGon & GDP
“For every 1% increase in GDP, resource use has risen 0.4%”
(“The Circular Advantage.” Accenture analysis based on data from SERI and Difrich M. 2014.Global Material Flow Database. World Bank GDP data,
www.data.worldbank.org/)
Commodity prices have historically been inversely related to growth, but this relaJonship changed in 2000.
(World Bank commodity price data)
What is SPC’s/GreenBlue’s Role?
Sustainable Materials Management
Influence the Debate Enhance Supply Chain
CollaboraJon Create AcJon
What are some of the key drivers and challenges?
“Our Industry”
Key Trends and Drivers
What will be the effect of low fuel prices on the stability of the recycle markets? What will be the unintended
consequences of dirty MRF’s? What is the role for
“Brand/Retailer Regulators”? (Brands selng the agenda)
The Value of Waste
SERDC Reports: • Alabama Department of Natural
Resources 2012 study on the net loss of value from the disposal of recyclable materials • Value 193 Million USD • Disposal Cost 25 Million USD • NET Value Loss 218 Million USD
What is the job that we hire material recovery to do?
How Might We (HMW) HMW improve package design HMW improve collecJon HMW encourage consumer parJcipaJon HMW improve financial incenJves for
collecJon HMW insure that recycling is a community
value
The Importance of “Brand/Retailer Regulators” in seZng the agenda
Recycle Content (Market Pull) Design for Recovery Sustainability IniJaJves Consumer Awareness and EducaJon Selng the Best PracJce
What is a Circular Economy? A circular economy is an industrial system that is restoraJve or regeneraJve by intenJon and design.
What is a Circular Economy? A circular economy is an industrial system that is restoraJve or regeneraJve by intenJon and design.
McKinsey and Accenture have esJmated this to be a trillion-‐dollar opportunity
Sustainable Materials Management
+Technology Enablers +New Business Models +Policy Frameworks +Financial IncenJves
Q: How Do We Get There? A: CollaboraGon
design evaluaJon
guidance for recycling
end-‐of-‐life research
material science
supply chain educaJon
sourcing
Lifecycle Approach
The How2Recycle Label Program
Examples
What’s the SPC doing?
Advising companies on recyclability claims through our How2Recycle labeling system
Establishing the definiGon of access-‐to recycling through stakeholder engagement
Convening funders for a credible, centralized access-‐to-‐recycling study
Defining access-‐to-‐recycling
Which types of access count?
What about communiJes with mulJ-‐family housing?
What about communiJes with subscripJon curbside recycling services?
QuanGty
Amount of Material Available Ease of CollecJon
Quality
Purity Uncontaminated
Material Streams Single Materials
Ease of Re-‐Use Diversified opJons for
re-‐use Durability of the
material Lifecycle length
Quality and QuanGty High PotenJal Materials
Circular Economy New Business Models Access over Ownership Become a Service Industry by Leasing
• Carpet Leasing (Desso) • LighJng Leasing (Philips) • Electric Car Bafery Leasing
(Renault)
www.philips.com/sustainability
Designed for Circular Use • WellThread (Levi Straus, Dockers)
Circular Economy New Business Models
Ownership ! Access CollaboraGve ConsumpGon
Botsman, R. and Rogers, R. “Beyond Zipcar: Collabora/ve Consump/on.” Harvard Business Review. October 2012.
Digital • Mobile, Cloud • Track and Trace • Big Data Bio-‐Based (Carbohydrate Economy) • Renewable • Carbon Capture Life and Material Science • Recovery Technologies
Circular Economy Enabling Technologies
Bio-‐Based Polymers
Sugar Cane to PE (Braskem) Plant Sugar to PLA (NatureWorks) Canola to PHA (Meredian) Eucalyptus Trees to Film (Innovia) Sugars & non food plant oils to PHA (Metabolix) Methane to PHA (Mango Materials, Newlight) Food Waste to PHA (Full Cycle) Biogas to LacJc Acid (Natureworks)
Bio-Based Polymers Bio-Based Feedstocks
– Corn – Sugar Cane – Algea – Pulp – Food Waste – Methane
Applications – Chemical Intermediates – Polymers
• Drop in • New materials • Blends
– Films • Food & Agriculture
– Foams – Rigid Plastics
• Closures • Containers • Microbeads
Compostable Applications Recycle Applications
Circular Economy Policy Frameworks
EU Smart RegulaGon • IncenJves: Waste ReducJon, SeparaJon and CollecJon • Modernizing Waste Policy • IncenJves for Design for Reuse and Remanufacture • Chemicals Policy (Free of hazardous and problemaJc) Increase Recycling Rates/Targets • Harmonizing Categories of Materials and Metrics • Understanding and Measuring Access Finance and Risk Management Tools • Design incenJves for longer lasJng products • Strong Policy Creates a Predictable Environment for Investment
Circular Economy Financial Frameworks
• Finance and Risk Management tools and Flexible IncenJves
• Green Bonds • Impact Investors (Returns and Impact) • Public-‐Private Partnerships • Eliminate Environmentally Harmful
Subsidies • Feed-‐in-‐Tariffs • CreaJng Markets for Secondary Raw
Materials
Project MainStream
Launched by The Ellen MacArthur FoundaJon, in collaboraJon with the World Economic Forum and McKinsey & Company.
Goals: Demonstrate commitment from key stakeholders, Establish proof of concept of the economic and environmental benefits of a circular economy, Accelerate the transiJon
3 new projects announced January 23rd 2015 in Davos
Project MainStream Eco-‐Design (starJng with paper) The eco-‐design project aims to start with paper, one of the most well-‐recycled products in the world, to achieve proof of concept on establishing eco-‐design rules with approaches that can be replicated in other industries.
www.ellenmacarthurfounda/on.org/news/project-‐mainstream-‐launches-‐three-‐new-‐programmes
Project MainStream 1.Global PlasJc Packaging Roadmap
This will aim to close the gap between the design of packaging and the design of municipal systems. The goal is to create an authoritaJve global plasJc packaging roadmap to transiJon to effecJve packaging soluJons based on re-‐use and recycling of plasJcs
www.ellenmacarthurfounda/on.org/news/project-‐mainstream-‐launches-‐three-‐new-‐programmes
Project MainStream 3. Assef Tracking This program seeks to develop a design and implementaJon toolkit to create befer decision making on what to do with a product when a (first) user is finished with it. The iniJal focus will be on consumer electronics and medical equipment. Globally, consumer electronics and household appliances with a cumulaJve value of roughly $390 billion reach end of life each year. Asset tracking could help unlock a potenJal value of about $52 billion annually in these sectors alone through more reuse, remanufacturing and recycling.
www.ellenmacarthurfounda/on.org/news/project-‐mainstream-‐launches-‐three-‐new-‐programmes
Why Circular?
Economic Opportunity
Resource PreservaJon
RegeneraJve Business Models
Because We Must
