PowerPoint Presentation

NIKE , Inc.

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THE NIKE STORY

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HISTORY

O Started by Bill Bowerman and Phil Knight in 1964.

O Company had sold Tiger Brand shoes and were grown quickly.

O The companies first name was Blue Ribbon Sports.

O In 1970, Nike is born with its new name.

O The swoosh was trademarked for Nike, Inc.

O In 1990, Nike opened its World Headquarters.

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MISSION VISION

CONTINUE TO BRING INSPIRATION TO FUTURE ATHLETES , WHILE MAINTAINING THE COMPANYS STANDARD OF QUALITY FOR ITS PRODUCTS

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EXTERNAL ASSESSMENT

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POSITIONING MAP

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OPPORTUNITY

THREAT

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INTERNAL ASSESSMENT

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ORGANIZATIONAL STRUCTURE

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STRENGTH

WEAKNESS

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NIKE MARKETING STRATEGY

MARKETING MIX

OBJECTIVES

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ABOUT NIKE : THE NEWYORK TIMES In Sneaker Wars, Its Also Curry (Under Armour) vs. James (Nike)Under Armours basketball shoe sales have taken off, thanks to Stephen Currys enormous popularity, but Nike is still dominant, thanks to a large stable of athletes including LeBron JamesBy Joe Nocera. - JUNE 17, 2016

At Nike extending the Track to the RunwayThe lines between fashion and athletic wear are increasingly blurring, and Nike is getting ready to be a major global player in both fields.By VANESSA FRIEDMAN -March 16, 2016

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WHAT ARE THE PROS , CONS AND RISK ASSOCIATED WITH NIKES CORE MARKETING STRATEGY ?PROS:It had a very strong theme: To manufacture high tech shoes for runners at competitive prices.Latest technological advancements like Nike+ .Geographically changed its strategy according to sports dominant regions.

CONS:Target mostly the elite section of the society.More focus could be given to the middle class in marketing schemes.

RISKS:Due to its excessive product quality, the masses may have thought that this brand is out of their league.

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IF YOU WERE ADIDAS, HOW WOULD YOU COMPETE WITH NIKE?I would sponsor the major sportspersons.

Those with maximum fan following, should be given the highest top priority.

If Nike was endorsing them, I would overpay them to leave Nike.

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ADVERTISING STRATEGY

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HOW NIKE CONNECTED FELT NEEDS AND PRODUCT DESIGNS?

RECOMMENDATIONS

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DISCLAIMER CREATED BY SHILPA.S, ABBS BANGALORE, DURING A MARKETING INTERNSHIP BY PROF. SAMEER MATHUR, IIM LUCKNOW .