Newsletter Copywriting for Nonprofit
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Transcript of Newsletter Copywriting for Nonprofit
NEWSLETTER COPYWRITINGIQBAL HARIADI, TECHSOUP ASIA
GROUND RULES• PEOPLE GET TONS OF EMAILS EACH WEEK,
INCLUDING OURS. MAKE IT STAND OUT.• NEWSLETTER IS NOT THE REAL CONTENT,
IT IS SIGNAGE• OUR NEWSLETTER SHOULD BE:• APPEALING• RELEVANT• WORTH TO READ• HAVE CLEAR CALL TO ACTION
GOAL OF NEWSLETTER
OPEN RATE
CLICK RATE
CONVERSION RATE
SUBJECT LINE: Question
• Wanna Know How UNICEF Raised 10.000 USD in One Night?
• How Charity Water Gain 10.000 Followers in Instagram?
• Still Using Pirated Softwares? We Have The Solution
SUBJECT LINE: Incentive
• Here Are 5 Free Ebooks for Nonprofits To Accompany Your Weekend
• Want to Get 10.000$ Adwords Grant to Advertise Your Nonprofit on Google?
LAYOUT COMPONENTS(sharescreen)
• ALWAYS USE IMAGES• CALL TO ACTION• HIGHLIGHT IMPORTANT MESSAGE
WITH SIZE/BOLD
CONTENT IDEAS
• Nonprofit Tech For Good http://www.nptechforgood.com • Classy Blog http://www.classy.org/blog/best • Social Fish http://www.socialfish.org/ • Just Giving http://blog.justgiving.com/ • Guide Star http://trust.guidestar.org/ • Getting Attention http://gettingattention.org/• Nonprofit Marketing Guide
http://www.nonprofitmarketingguide.com/
IMAGE RESOURCES
• https://stocksnap.io/ • https://unsplash.com/ • http://www.gratisography.com/ • http://www.splitshire.com/ • http://littlevisuals.co/ • http://www.lifeofpix.com/