News shift?
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News shift?
MAC114, University of SunderlandMarch 2010
Slideshare.net/joshhalliday
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92% of Americans use multiple
platforms to get their daily newshttp://www.pewinternet.org/Reports/2010/Online-News.aspx
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1. Local TV news2. National TV news3. Internet4. National newspapers5. Local print newspapers6. Radiohttp://www.pewinternet.org/Reports/2010/Online-News.aspx
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Portable: 33% of mobile phone
owners access news on their mobileshttp://www.pewinternet.org/Reports/2010/Online-News.aspx
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Personalised: 28% of
Internet users tailor home page to suit wants/needshttp://www.pewinternet.org/Reports/2010/Online-News.aspx
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75% of those who read news
online get it shared from friends.http://www.pewinternet.org/Reports/2010/Online-News.aspx
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Participatory: 37% of
Internet users have contributed to creation of news, commented on it, or shared it.http://www.pewinternet.org/Reports/2010/Online-News.aspx
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‘Focusing on the potential of the Web to serve geographic communities should be the driver of future industry innovations and industry-oriented research.[...]
‘With nearly limitless space constraints, the Web can offer newspapers the opportunity to provide expansive coverage of geographic areas without increased material and printing costs. This geographic focus can be amplified with additional reporting, citizen-produced news, formal or informal weblogs, and additional etools.’ [...]
‘The challenge to local newspapers in light of dwindling circulationfigures nationwide is to stay geographically relevant,’
Rachel Davis Mersey (2009) ‘Online News Users’ Sense of Community’: Journalism Practice 3: 3
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