New Technology) Cultural form) Flow -...
Transcript of New Technology) Cultural form) Flow -...
85
86
Rajagopal, Aravind. 2004:4
Technology)
(Cultural form)
(Flow)
(programmes).
(Williams, Raymond, 1990 (1974).
87
(Goldman, R. 1992:2).
(Commodity hegemony)
(Ibid, 1992: 30-35
“
”
(Fiske, John, 1987: 4)
88
(Mehtha Nalin,, 2008: 6
(Ibid: 7).
89
(Falk, Paci 1994: 150).
90
(Ibid:155)
I.
II.
III.
91
(Falk, Paci , 1994: 165)
1 (Hedonist)
v (1987).
(Ibid: 71).
92
(Ibid, 1987: 77)
(Merleu Ponty M. 1962: 146)
(Metaphysical discourses
(Sensuality)
93
Williams, Raymond,
‘ ’
(Merleu Ponty M. 1962)
‘ ’
(Featherstone, M, 1999:170)
94
‘ ’
(Falk, Paci, 1994).
(Image)
”.
(Ibid)
(Appearance)
95
(Kern, 1975, Quoted by
Featherstone, M. 1999: 179.)
(Fairfid, Caudle, 1990).
96
(Turner, B.S., 1996 (1984): xiii).
(Emotions)
‘ ’ (On
understanding emotions)
97
(Fetishism)2
I,
98
99
(Osella, Filpo & Osella,
Caroline, 1996).
(Ibid, 1996)
100
101
(Ibid).
(Mauss Marshall, 2002 (1950).
102
Foucault, M. 1980: 57
103
" ’
104
(Mass culture)
1.
(Romanticisation of Commodity)
2.
(Commodification of romantic love)
(Ibid : 25)
105
(Ibid: 26).
(Ibid., 29-30).
106
107
108
(Heterosexuality)
109
(1997:38)
110
(Ibid: 40).
111
(Legitimisation
112
113
(Power feeling)
114
(Commodity value)
115
116
(Chair)
(Subject)
(Adorno T., 1991:8).
117
(reification)
(Horkheimer, Adorna, 1973: 167).
118
(Ibid, 37).
(Liz
Mcfall, 2004: 37).
(Jhally sut, 1987: 173).
(essenece) (appearance)
(Ibid, 27-35).
119
(Densin, N.K, 1984:4).
(Somatophobia).
120
121
(Taste)
(Chris shilling, 1993: 113)
(Bourdieu, P., 1984:56).
122
123
124
(necessary)
(Falk Paci, 1994: 94)
125
126
(Falk, Paci, 2004).
(Ibid: 140
(Merlieu Ponty M., 1962, Bourdieu,P, 1984)