Media pack / 2011

Youth e-marketing, publishing and event specialists www.scotcampus.com

ABOUT SCOTLAND’S FAVOURITE STUDENT MAG• Scotcampus is the largest and most trusted

free student and youth title distributed in Scotland.

• Our distribution works! Copies reach the hands of our student audience through our distribution partners, dedicated reps and University / College support.

• We currently enjoy a 76%+ rate of return with our advertisers, testimony that advertising in Scotcampus is effective.

• We are well respected by readers and the media industry. Due to our excellent name we are able to capture sought after columnists, interviews and investigative features.

• With strong design and production values Scotcampus delivers a level of quality which is unique to traditional student media.

• Now a stylish A5 glossy magazine, Scotcampus is even easier to pick up and enjoy.

Scotcampus is distributed by dedicated reps and departmental heads on campus, via newspaper stands and halls of residence letter box drops as well as through our high street partners. These include Beanscene, Subway, Unite, Euro Hostels, HMV, Fopp, Urban Outfitters as well as selected shops, cafes/bars, museums, theatres, health centres, hair and beauty salons.

From the word go, Scotcampus has attracted advertising and sponsorship from many leading youth brands including Bacardi, Cruise, Deloitte, Fenchurch, Odeon, IKEA, The Samaritans, Scottish Enterprise, The Scottish Executive, Subway, SIE, Territorial Army, Top Shop and WKD to name a few.

“Scotcampus helped us attract the biggest turnout to our Camp Director’s Fair for many years. Students had travelled from all over Scotland for the event, testimony to theextensive reach of Scotcampus to students across the country.”Scott Torrence / Marketing Manager CCUSA

“We had an overwhelming response from the full page advert we placed in Scotcampus. We’ve measured well over 1700 responses to the promotion we placed which was far more than we had anticipated.”Stephanie Mensah / Marketing Manager Republic

“My main source of clientele is from the Universities and Colleges in Glasgow. For me Scotcampus has proven time and time again, to be the best method of reaching the students directly.”Cameron Craig / Marketing Manager Campus Nightclub

“We have a range of clients whose target audiences match those who read Scotcampus. With its breadth of distribution amongst the Scottish student community and lively editorial, we think it’s a great medium to get through to that hard-to-reach student audience. The staff are flexible and open to ideas, helping us to find the most effective ways to present our clients.”Carolynne Coole /Consolidated CommunicationsNHS Recruitment & Teacher Recruitment Scotland

“HMV are delighted to be involved with Scotcampus Newspaper. Our Scottish stores have, for some time now, been looking for a better way to reach the student population and we know that our current sponsorship activity with Scotcampus will do just that. HMV’s sponsorship activity consists of sponsorship of the papers, music and entertainment section, a monthly competition and distribution from all Scottish stores (18 in total).”Carol Perera / Marketing Manager HMV UK

“The Scottish Institute for Enterprise has been working with Scotcampus for over four years now, taking out both advertising & editorial space and also distributing our student magazine ‘Ignite’. Scotcampus allows us to access at least 50,000 students across Scotland each month, who we may not reach through our own promotional activities.”Sarah Robertson / Marketing Manager Scottish Institute for Enterprise

“Scotcampus is a hugely popular publication both with our staff and our customers. The copies which are distributed by us in-store are usually picked up within days and this mixed with extremely positive customer feedback has lead us to make the decision to regularly advertise within the newspaper. We’re delighted to be involved!”Fiona / Manager Urban Outfitters

Youth e-marketing, publishing and event specialists www.scotcampus.com

POSITION NATIONAL REGIONALSolus - Front Cover £1250 £750Outside Back Cover £2000 £950Inside Front Cover £1895 £900Inside Back Cover £1695 £850Double Page Spread £2350 £1400Full Page £1500 £850Half Page £850 £450Quarter Page £495 £275Eighth Page £295 £150Discount Voucher £180 £99Loose Inserts From £80 per 000Agency Commission 10%

Discounts negotiable on bulk bookings & distribution partnerships

Details on sponsorship available on request. All above rates are subject to VAT at 20%

Supplements and SpecialsScotcampus prides itself on having numerous high quality supplements throughout the year. Tailor-made with relevant advertisers in mind, these specials give students and young people a mix of great editorial and relevant high profile adverts. Annual specials include our graduate recruitment supplement, travel guide and our hugely sought after festivals edition. Contact us for more details on what’s happening from month to month.

OTHER SERVICES AND MARKETING SOLUTIONS

Email MarketingWe currently have over 22,000 up-to-date student email addresses. Collected and refreshed on a regular basis, this growing database can be used by your company to directly target this demographic by course, city, university and/or year of study. This avenue will allow you to reach thousands of students immediately and without any wastage. Prices start at 12p per student with discounts offered for large campaigns.

The Scotcampus E-ShotEach week Scotcampus sends a specially composed E-Shot to our student database. This E-Shot brings students all the best tips on going out across Scotland, great discounts, competitions and viral funnies. Banner ads are available at extremely competitive rates.

Mobile SMS,MMS and Bluetooth MarketingHaving linked up with a major mobile phone network and a leading Bluetooth broadcasting company we have the know how to set up and maintain SMS, MMS and Bluetooth marketing campaigns across any major city or campus in Scotland. Each campaign can be monitored to allow clients to see how many have received, opened or rejected messages giving opportunity for an exciting and immediate response to campaigns.

Contract Publishing and Print ServicesAs youth market specialists we are in a perfect position to offer magazine, newspaper, web, brochure or leaflet design services for those looking to effectively target that sector. We also have links with major printers across the UK and Europe allowing us to source extremely competitive print prices for any job.

On Campus Events and PromotionWith our network of university and college contacts we are able to custom create events to suit particular needs (e.g. Union club nights, student feedback panels etc) or facilitate street team marketing campaigns allowing you directcontact to the student market.

CONTACT

FOR FURTHER INFORMATION ON OUR YOUTH MARKETING PRODUCTS & SERVICES OR TO BOOK AN AD GET IN TOUCH:

Graeme Barratt 0141 221 6241 or 07723 059 878graeme@scotcampus.com

Jacquie McGeoch 0141 221 8671 or 07789 378 869jacquie@scotcampus.com

Neil Millar 07541 361 011 or 0141 221 8673neil.millar@scotcampus.com

Scotcampus, c/o Primo Media Ltd, Suite 5/2, Floor 5, St Enochs Square, Glasgow, G1 4AA

www.scotcampus.comwww.freshersfestival.comwww.twitter.com/scotcampuswww.facebook.com/scotcampus

RATECARD

longside this very magazine,

the Scotcampus team are also

responsible for organising the

UK’s largest free Freshers’ Festivals.

Taking place on Glasgow’s George

Square and for the first time The

Meadows in Edinburgh, this year’s

events look set to be the biggest yet.

Held in massive marquees, these fun

filled festivals not only showcase loads

of big name brands, cool bars, clubs,

pubs, excellent local businesses and

educational institutions – they’re also

crammed with top DJs, demonstrations

and cracking competitions.

Alongside all this entertainment, we’ve

also teamed up with some of our top

exhibitors to offer you some seriously

hard to beat freebies.

Early attendees will be able to claim

a superb Urban Outfitter goody bag

on entry, plus there’ll be free food and

drink supplied by the likes of Domino’s

Pizza and Relentless!

Last year’s Glasgow event attracted

almost 16,000 students and we’re

expecting to see you guys out in force

at both cities over the coming month.

Head along to pick up lots of free

goodies, take advantage of amazing

discounts, get great advice, discover

new opportunities and most importantly

enjoy the entertainment that’s on offer.

Make sure you don’t miss out

on the best way to start the

academic term!

Free entry.

Early birds can enjoy

exclusive Urban Outfitter

goody bags.

Stand a chance of being

talent spotted by top

modelling agencies.

Refresh yourself with

complimentary Vitamin Water

and Relentless Energy Drinks.

Eat fresh pizza and sushi

for free.

Take part in crazy competitive

eating contests.

Listen to some of the UK’s

best young DJs.