Your audience is listening.Let’s make your brand connection count

SPOTIFY RATECARD

Q4 2017

READY TO START ADVERTISING ON SPOTIFY?

Listen up.

140M+ACTIVE

USERS

60M+SUBSCRIBERS

30M+SONGS

2B+PLAYLISTS

60+COUNTRIES

AS OF JUNE 2017 AS OF JULY 2017

48%

52%

Men Women

Increasing AwarenessAccording to a recent study, people’s awareness of Spotify is increasing year on year with 68% of those interviewed in 2017 saying they know Spotify vs 61% in 2016**.

Largest Digital Music ServiceSpotify Free is now the largest digital music service in Belgium in terms of weekly reach*.

KNOWS SPOTIFY

68%

SOURCE | SPOTIFY INTERNAL DATA, 2017

*SOURCE | INTERNAL DATA, BE, 2017

792kMONTHLY

ACTIVE USERS

196kDAILY

ACTIVEUSERS

35%

29%

20%

13%

4%

15-24 25-34 35-44 45-54 55+

Spotify is the largest ad-supported music streaming service in the world. Our understandingof people through music unlocks audience insights to connect your brand withthe streaming generation.

+16% +6%

**SOURCE | TNS DATA, BE, 2017

READY TO START ADVERTISING ON SPOTIFY?

Engage with your audience.

Always onOur audience streams from morning to night, and the average cross-platform user spends 2+ hours with us daily.*

0 3 6 9 12 15 18 21

Desktop

Mobile

146min/day

Mobile-firstMore people take us more places than ever… 48% of Spotify streams come from mobile devices.*

48%

Free

Ad-supported instant listening across platforms

Premium

Download and listen offline in high-quality audio. No ads, on-demand playback.

HOW CAN THEY

LISTEN?1

2

3

4

*SOURCE | SPOTIFY INTERNAL DATA, 2017

44%

Desktop

Mobile/TabletConnected

Devices

6%

SearchSearch for your favourite

content and hit play.

BrowseBrowse instant playlists

for every mood and

moment, handpicked

by our experts.

DiscoverDiscover recommendations,

new releases, what your

friends like and more.

Check out DiscoverWeekly

and Release Radar!

RadioSit back and listen. The

more you personalize

the stations, the better

they get.

READY TO START ADVERTISING ON SPOTIFY?

Tell your brand’s story and drive results with sight, sound, and motion. All this in a

brand safe environment.

Display

Audio

AUDIO EVERYWHERE

STAY HYDRATED WITH CODY'S COOL DOWN

LEARN MORE

HOMEPAGE TAKEOVER

STAY HYDRATED WITH CODY'S COOL DOWN

STAY HYDRATED WITH CODY'S COOL DOWN

LEARN MORE

OVERLAY

STAY HYDRATED WITH CODY'S COOL DOWN

LEARN MORE

LEADERBOARD

Video

SPONSORED SESSION VIDEO TAKEOVER

Formats

See our tech specshttp://www.pebblemedia.be/nl/tech-specs/

READY TO START ADVERTISING ON SPOTIFY?

Audio

Audio EverywhereReach the right people, at the right time, wherever they are.

Engage in one-on-one conversations

with your audience through Spotify

audio ads. People look to Spotify to

soundtrack their day as they move

between devices and platforms -

reach your audience with confidence.

Gaming

Morning EveningAfternoon

Tablets

In-Car

Connected Devices

Desktop Smart TV

Mobile

RATE: €35 CPM

READY TO START ADVERTISING ON SPOTIFY?

Sponsored Session (mobile)Your brand becomes a gateway to an enhanced streaming experience.

Drive brand affinity by offering 30 minutes of

ad-free listening to your audience. Users

receive your brand’s Sponsored Session

offer only if app is in view. After watching

your video message, a clickable display unit

appears, inviting further engagement and

extending your campaign.

RATE: €35 CPM

Video

Video Takeover (desktop)Sponsor the ad break experience with guaranteed, viewable video.

Drive brand impact and tell your story

confidently in a rich, immersive video

environment. All of our video ads are

delivered to logged-in users, when they’re

in-focus on Spotify. Spotify video views

are ‘Human, Audible, and Visible on

Complete’ (HAVOC), as measured by

Moat.

VIEW MORE INFO

RATE: €40 CPM

RATE: €40 CPM

READY TO START ADVERTISING ON SPOTIFY?

Homepage TakeoverPut your brand on centre stage for a day.

Deliver a high-impact experience on the front

of Spotify’s Browse page for 24 hours.

Homepage Takeover also supports rich media

- brands can add interactive elements to

capture attention and invite engagement.

STAY HYDRATED WITH CODY'S COOL DOWN

LEARN MORE

Display

STAY HYDRATED WITH CODY'S COOL DOWN

STAY HYDRATED WITH CODY'S COOL DOWN

LEARN MORE

OverlayWelcome users back to Spotify with your message.

Reach your audience with ads designed for

viewability - Overlay is delivered only when the

Spotify app is active. Use a call-to-action to

drive traffic your website.

LeaderboardIAB standard display

Extend your campaign reach in a brand safe

environment - your message will be the only

message shown for 30 seconds. STAY HYDRATED WITH CODY'S COOL DOWN

LEARN MORE

RATE: €7.500 CPD

RATE: €50 CPM

RATE: €7 CPM

READY TO START ADVERTISING ON SPOTIFY?

Brand Profile & PlaylistBuild your brand’s presence on Spotify.

Brands are encouraged to participate in the

Spotify experience with Brand Profiles and

Playlists. Build brand loyalty by curating the

perfect playlist and connect with your audience

through the passion point of music.

Ad PagesLeverage Spotify’s platform to createa custom integrated campaign.

Ad Pages allow you to showcase your brand on

Spotify by integrating with Spotify’s API. Build a

custom solution within the Spotify app by

leveraging our data and content.

Custom Solutions

On Demand

On Demand

READY TO START ADVERTISING ON SPOTIFY?

Targeting

WHO THEY ARE WHAT THEY’RE LISTENING TO

WHEN & HOW THEY’RE LISTENING

Age & GenderAvailable across platforms

GeographyBased on the IP address of a user’s current

Spotify session

LanguageSpecified by the user upon registration

Interests and BehavioursReach demographic-based and interest-

based audience segments, crafted by

analysing their streaming habits and music

tastes.

Playlist

Reach users currently listening to music

aligned with popular daily activities, life

moments, moods, and seasonal events.

Genre

Deliver your message immediately after

a user has listened to a specific genre.

Daypart

Reach users at the right time

to suit your messaging or

complement radio buys.

Platform

Dynamically serve campaigns to users based on their active platform including desktop, mobile, tablet and other connected devices.

Sequential Messaging

Re-engage users across

platforms or tell longer-form

brand stories

B

CA

Spotify users are logged in across devices and actively streaming content as they

move throughout the day. Our unique streaming intelligence provides insights into

context—moments, mindset, and mood.

Always ask a forecast!

FREE

RATE: +20% 1st targeting criterion+10% every extra criterion

Launch promotion

if you combine Audio + Video or Display + Video or Audio + Display

COMBINE PRODUCTS AND GET EXTRA VALUE

+20% extra valueMin spend €7.500

+ +

+

OR

OR

if you combine Audio + Video + Display

+30% extra valueMin spend €15.000

++

CONDITIONS

Campaigns booked from October 13th and running until December 31st.

Split per product: min €2.500

Not to be combined with other promotions or discounts.

More info? Contact salesteam@pebblemedia.be

Notes

Get in touch with the team at

Let’s connect.

salesteam@pebblemedia.be

2017 Q4 RATE CARD