DIGITAL RATECARD 2018

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DIGITAL RATECARD 2018DISPLAY, VIDEO & PROGRAMMATIC


CPM ADVERTISING - RATES Q1 2018Standard Display Run of network. Medium Rectangle [300x250]. All Platforms

Calculate the price of your display campaign on www.persgroepadvertising.be/cpm

€ 4 CPM Standard CPM [4 euro] + CPM newsbrand + CPM Format + CPM Platform + CPM Context + CPM audience targeting + CPM other targeting = Total CPM

+ CPM Newsbrand + CPM Platform* + CPM Format + CPM Context + CPM Audience Targeting

+ CPM Other Targeting

Run of network Standard

Run of network NL € 0.0

€ 7 € 2 € 2 € 7 € 8 € 17 € 32 € 32 € 7 € 11

All platforms Standard

Desktop/Tablet € 1.0

Mobile € 1.0

Medium rectangle Standard

DISPLAY FORMATSMobile Leaderboard € 2.0Mobile Rectangle € 0.0Mpage € 2.0Floating (multiformat) € 2.0Large Leaderboard € 3.0Big Leaderboard € 4.0Half Page € 3.0Expandable halfpage € 5.0Second halfpage € 2.0Large IMU € 0.0Full Home MIMU € 6.0Full Home Mpage € 7.0Billboard € 4.02AD € 5.02AD + Medium Overlayer € 28.0Expandable Leaderboard € 5.03AD € 9.03AD + Medium overlayer € 32.0 Medium overlayer € 49.0Large overlayer € 60.0Interstitial € 38.0Splash Page € 18.0Take-Over € 17.0

MOBILE ENGAGEMENTInterscroll € 4.03D Cube € 4.0Canvas Ad € 4.0

Run of site Standard

Home € 3.0Specific Content € 15.0News € 5.0Sports € 5.0Entertainment € 5.0Cultuur € 5.0Women € 5.0Finance € 10.0Nina € 10.0You € 10.0Zine € 10.0Video € 10.0Planet/Science € 10.0Travel & weather € 10.0Cars € 10.0Tech € 10.0computers € 10.0Audio/Visual € 10.0Games € 10.0IT pro € 10.0Tablets & phones € 10.0

PROVINCE CPMAntwerp Prov. € 5.0Limburg prov. € 5.0East Flanders prov. € 5.0Brabant Prov. € 5.0West Flanders prov. € 5.0

EDITION CPMAntwerp € 10.0Mechelen € 10.0Kempen € 10.0Gent/oudenaarde/ Eeklo € 10.0Waasland/Dender/ dendermonde € 10.0Brussel/Ring/ Pajottenland € 10.0Leuven/Hageland € 10.0Oostkust € 10.0Westkust € 10.0Zuid West-Vlaanderen € 10.0

Not specified standard

Behavioral € 3.0Remarketing € 4.0Portraits € 2.5Intenders € 5.0Custom contact us

Not specified standard

Time € 2.0operation system € 2.0type device (merk) € 2.0Geotargeting (ip) € 2.0Domain (ip) € 2.0Weather € 2.0CAP 1 € 3.0CAP 2 € 2.0CAP 3 € 1.0

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INVENTORY - DESKTOP - DISPLAY

NET CONTACTS GROSS CONTACTS NET CONTACTS GROSS CONTACTS AUDIENCE FORECAST PER DAY

AUDIENCE FORECAST PER MONTH

Homepage 363.927 1.300.000 54.374 170.000

Run of site 6.683.510 89.380.000 1.324.993 12.860.000News 3.879.372 29.000.000 574.929 3.500.000Sports 1.606.675 8.000..000 309.730 1.200.000Entertainment 2.068.866 5.800.000 399.802 1.500.000Finance 798.843 1.300.000 121.159 150.000Nina/You 974.782 2.700.000 254.436 800.000Planet/Science 987.007 2.000.000 57.951 100.000Travel & Weather 227.017 520.000 28.023 120.000Cars 132.803 160.000 - -Tech 381.198 600.000 71.158 90.000

Antwerp prov. 1.310.000East Flanders prov. 1.800.000 West Flanders prov. 1.500.000 Brabant prov. 1.100.000 Limburg prov. 350.000

Antwerpen 700.000Kempen 360.000Mechelen 250.000Gent-Oudenaarde-Eeklo 1.000.000Waasland-Dender-Dendermonde 800.000Brussel-Ring-Pajot 500.000Leuven-Hageland 600.000Oostkust 450.000Westkust 350.000Zuid West-Vlaanderen 700.000Limburg 350.000

Province

Edition


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AUDIENCE FORECAST PER DAY


Homepage 42.518 130.000 1.524 2.500

Run of site 1.318.013 9.900.000 245.987 885.000News 907.563 3.800.000 120.613 160.000Sports 66.251 150.000 - -Cultuur 436.072 950.000 139.985 650.000Finance 138.156 300.000 - -Zine 164.469 250.000 - -Tech 215.077 550.000 - -

Run of site 228.533 850.000 65.810 200.000

AUDIENCE FORECAST PER MONTH GROSS CONTACTS GROSS CONTACTS

NET CONTACTS GROSS CONTACTS NET CONTACTS GROSS CONTACTS


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NET CONTACTS GROSS CONTACTS

NET CONTACTS GROSS CONTACTS







Homepage 7.021 17.000

Homepage 7.197 38.000

Run of site 297.884 2.030.000Beeld & Geluid 86.195 350.000Computers 98.608 600.000Games 30.882 110.000IT pro 39.538 110.000Tablets & Telefoons 83.283 350.000

Run of site 36.441 40.000

Run of site 113.025.000

World of Women 2.990.845 10.000.000Goed Gevoel 70.967 200.000


RUN OF NETWORK DEKSTOP


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INVENTORY - MOBILE - DISPLAY

GROSS CONTACTS GROSS CONTACTS AUDIENCE FORECAST PER DAY


Homepage 2.300.000 200.000

Run of site 173.650.000 24.200.000News 55.000.000 9.000.000Sports 16.000.000 3.500.000Entertainment 14.000.000 3.300.000Finance 2.000.000 300.000Nina/You 5.500.000 1.500.000Planet/Science 3.600.000 300.000Travel & Weather 800.000 -Cars 250.000 -Tech 1.500.000 300.000

Antwerp prov. 2.100.000East Flanders prov. 2.300.000West Flanders prov. 2.150.000Brabant prov. 1.500.000Limburg prov. 600.000

Antwerpen 1.200.000Kempen 550.000Mechelen 350.000Gent-Oudenaarde-Eeklo 1.300.000Waasland-Dender-Dendermonde 1.000.000Brussel-Ring-Pajot 600.000Leuven-Hageland 900.000Oostkust 650.000Westkust 500.000Zuid West-Vlaanderen 1.000.000Limburg 600.000

Province

Edition


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GROSS CONTACTS GROSS CONTACTS

GROSS CONTACTS GROSS CONTACTS



Homepage 110.000 1.500

Run of Site 350.000 110.000

Run of site 11.890.000 645.000News 6.000.000 250.000Sports 140.000 -Cult 1.500.000 350.000Finance 150.000 -Zine 250.000 -Tech 550.000 -


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GROSS CONTACTS

GROSS CONTACTS





Homepage 15.000

Run of site 1.375.000Beeld & Geluid 200.000Computers 280.000Games 100.000IT pro 95.000Tablets & Telefoons 250.000

Run of site 100.000

Run of site 210.385.000

RUN OF NETWORK MOBILE



VIDEO RATECARD 2018

IN-STREAM CPV NETWORK

IN-STREAM CPM NETWORK

IN-READ CPMNETWORK

Spot length

< 15”

CPV

€ 0.034

Spot length

20’’25’’30’’35’’40’’

40’’+

Spot Index

115135140160190

On demand

ContentTargeting

Koken

News &Sport

% toeslag

30%

20%

SD Targeting

T15-34T15-44T15-54T18+

V15-54M15-54T25-54T25+GEO/

POSTCODES

% toeslag

20%15%10%15%15%20%30%25%

20%

ContentTargeting

HLN News Regio Showbizz/music Sport Voetbal You/Nina De Morgen 7sur7

% toeslag

10%20%20%20%20%30%30%30%0%

Spot length

< 15”

CPM

€ 26

Spot length

VARIABLE

CPM

€ 14

STANDARD CAPPING 1/HExtra capping +20%ALL CAMPAIGNS ARE RUN OF WEB + TABLET + SMARTPHONE

INVENTORYIn-stream network: 899 mio/yearIn-read network: 668 mio/year

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Other target groups on demandOther target groups on demand

Other target groups on demand

CPV-based (unskippable)Guaranteed 100% VTR per impression Standard cross device cappingMoat AVOC campaign benchmark = 100%

CPM-based (unskippable)Moat AVOC campaign benchmark = 80%

CPM-basedAuto start/pause on min. 50% in-view Sound on mouse-over


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PROGRAMMATIC OFFER

PROGRAMMATIC GUARANTEED PREFERRED DEALS PRIVATE MARKET

PLACES OPEN MARKET/RTB

1 to 1 Fixed CPM guaranteed

1 to 1 Fixed Floor No guarantee

1 to few Bidding No guarantee

transparant URL

1 to many Bidding No guarantee

semi-transparant URL

TECH SPECS

All technical specifications are available on:

http://www.persgroepadvertising.be/nl/adverteren/technische-info

http://medialaan.be/sites/medialaan.be/files/medialaan_digital_videotech_specs_2017.pdf

QUESTIONScontact your accountmanager

?

NON GUARANTEEDGUARANTEED

DIGITAL RATECARD 2018

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