ZEITMAGAZIN RATECARD 2019 - iq

ZEITMAGAZIN RATECARD 2019

www.iqm.de

ZEIT MAGAZIN Regional

+ ZEIT MAGAZIN International

+ ZEIT MAGAZIN Mann

+

The glossypages ofDIE ZEIT

Effective January 1, 2019, no. 13

ContentPublisher‘s data

The DIE ZEIT universe Title profileReadership data

Publication dates Basic ratesTechnical data

International sales offices and representatives


Content 2 Publisher‘s data

3 The DIE ZEIT universe

4 ZEIT magazin – Title profile and readership data

5 Publication dates

6 Basic rates

6 Technical data

7 International Sales offices and representatives

PublisherZeitverlag Gerd Bucerius GmbH & Co. KGBuceriusstraße, Eingang Speersort 1D-20095 Hamburg

AdvertisingFor classified advertisementsZeitverlag Gerd Bucerius GmbH(address see above)

Telephone (+49) 40 32 80 - 0Fax (+49) 40 32 80 - 472

Internet addresswww.zeit.de/magazin

For display advertisementsiq media marketing gmbhInternational Advertising Sales

Telephone (+49) 211 887 - 13 36Fax (+49) 211 88797 - 1336E-mail [email protected]

Bank accountsCommerzbank StuttgartAccount no. 525 52 52Bank code 600 400 71BIC COBADEFF600IBAN-no DE20600400710525525200

Publisher‘s data

General terms and conditionsAny advertisement order implies acceptance of the general terms and conditions as laid down under www.zeit.de/mediadaten

PaymentDue on publication date; 2 % discount if paidbefore publication and old invoices have all beenpaid.

VATThe quoted rates exclude Value Added Tax whichmay apply.

PublishedWeekly; onsZEITmagazin circulation is officially audited.

PZN: 592 491

2ZEITmagazin ratecard no. 13, effective Jan. 1, 2019

http://www.zeit.de/magazin





The DIE ZEIT universe


advertising rates: DIE ZEIT magazine format. 4c, magazines 1/1 page 4c.* Please note that there are different rates for classified advertising.** publishers information*** inclusive E-Paper circulation IVW II/2018coverage AWA 2018 (Base: German-speaking population), KinderMedienStudie 2018


DIE ZEIT is firmly established as a quality media brand providing a wide range of published content, events and other offers with highest journalistic standards.

Knowledge · History · Science · Art · Culture · Politics · Economy · Travel · Sustainability · Environmental protection · Education · Children

DIE ZEIT ZEITmagazin ZEIT WISSEN ZEIT CAMPUS ZEIT GESCHICHTE ZEIT LEO ZEIT Studienführer

core readership upper target group, 14 years and above

upper target group, 14 years and above

People interested in popular science, 20 – 59 years

students, 18 – 28 years

people interested in culture and history,

children, 8 – 13 yearsand their parents

16 – 22 years

copy price 5.30 € in DIE ZEIT 6.95 € 3.30 € 6.95 € 4.95 € 8.95 €

frequency weekly weekly 6 x yearly 6 x yearly 6 x yearly 8 x yearly yearly

advertising rate* 42,108.00 € 31,800.00 € 15,950.00 € 16,050.00 € 8,200.00 € 8,400.00 € 9,100.00 €

printed circulation 535,792 535,792 128,000 117,750 100,000** 95,000** 150,000**

sold circulation 495,838 495,838 93,518 96,205 55,000** 47,000** 95,000**

subscriptions 346,405*** 346,405** 49,210** 47,653 21,000** 27,000**

coverage in thous. 2,314 1,580 930 460 230

ZEI

T ev

ents for pupils

ZEIT

for school

e-fellows.net

academics.de

Convent

seminars and congre

sses

ZEIT events

ZEIT travel

Tempus Corporate

ZEIT shop & editions

ZEIT academy






Title profile – ZEITmagazinZEITmagazin is published weekly and enclosed in every copy of DIE ZEIT, creating an attractive high-coverage magazine platform for German readers. ZEITmagazin recorded an increase in the recent AWA 2017 study now totalling 1.58 m. readers - thus far ahead of SZ Magazin.

Awards:

Readership data – ZEITmagazin

readership structure ZEITmagazin in %, Base 1.58 million readers

Structure population overall in %

Source: AWA 2018

Base: German-speaking population 14 years and above

As the AWA 2018 survey impressively confirms, ZEITmagazin provides advertisers with a direct line to a top-flight target group. Its readers are extremely well educated, hold down top jobs and belong to the group of high earners. They are high-consuming individuals with the requisite high purchasing power. More than one in two readers describe their financial situation

as good to excellent. Accordingly, their product preferences are geared towards luxury and quality. ZEITmagazin puts you in touch with opinion leaders and multipliers who have wide-ranging interests and who set their own trends.

Title profileReadership data

In ZEITmagazin, readers can find emotional, personal and vibrant journalism of the very highest quality, characterised by variety, high standards and intellec-tual value. Every week, ZEITmagazin is a key source of information and entertainment geared towards the high journalistic standard readers are accustomed to from DIE ZEIT, helping them to find their bearings in the modern world. In this way, the magazine ideally complements the parent newspaper.

The exciting reports, unusual profiles, exclusive inter-views and intelligent columns are what make ZEITma-gazin so successful and a true “one-of-a-kind”. The selected topic mix from the worlds of society, politics, culture, fashion, design, joie de vivre and lifestyle is extremely popular with readers and is backed up sty-lish visuals as well as appealing and impressive photo and fashion spreads.

Driven by consistent quality and a varied topic mix, ZEITmagazin reaches a high-performing and opinion-leading readership with discerning tastes every week – which also makes the magazine a highly attractive environment for advertisers.

Consumer style

luxury-oriented 25 11

mainly quality-oriented 36 22

design-oriented 21 15

mobile cosmopolitans 4019

Innovation oriented

innovators 19 5

Trendsetter 26 11

Connoisseurs

gourmets, connoisseurs 20 13

Opinion-leader

Multipliers with strong personality

47 24

Gendermen 52

49

women 48 51

Age

20 – 59 years 59 62

Household net income

€ 3,500 and more 56 32

Education

degree 71 29

Occupational groups

Top Management, man. executives

23 13

Socio-economic statuslevel 1 (highest) 39

10

level 2 24 13






Publication dates

2. half

Publication dates (Correct as of Nov 1, 2018 - subject to alterations)

1. half

Publication dates (Correct as of Nov 1, 2018 - subject to alterations)

Week Issue Day of publication Day of the week Closing date Closing date premium*

Material deadline Specials

27 No. 28 July 4 Thursday June 12 May 29 June 24 Fashion week (editorial special)28 No. 29 July 11 Thursday June 21 June 7 July 129 No. 30 July 18 Thursday June 28 June 14 July 830 No. 31 July 25 Thursday July 5 June 21 July 1531 No. 32 Aug 1 Thursday July 12 June 28 July 2232 No. 33 Aug 8 Thursday July 19 July 5 July 29 Youth33 No. 34 Aug 15 Thursday July 26 July 12 Aug 534 No. 35 Aug 22 Thursday Aug 2 July 19 Aug 1235 No. 36 Aug 29 Thursday Aug 7 July 24 Aug 1936 No. 37 Sep 5 Thursday Aug 16 Aug 2 Aug 26 Fashion37 No. 38 Sep 12 Thursday Aug 23 Aug 9 Sep 2 Men's fashion (core topic)38 No. 39 Sep 19 Thursday Aug 30 Aug 16 Sep 939 No. 40 Sep 26 Thursday Sep 6 Aug 23 Sep 16 Travel (core topic)40 No. 41 Oct 2 Wednesday Sep 11 Aug 28 Sep 20 Design41 No. 42 Oct 10 Thursday Sep 18 Sep 4 Sep 2742 No. 43 Oct 17 Thursday Sep 25 Sep 11 Oct 7 Literature43 No. 44 Oct 24 Thursday Oct 1 Sep 17 Oct 14 Photography44 No. 45 Oct 30 Wednesday Oct 9 Sep 25 Oct 1845 No. 46 Nov 7 Thursday Oct 16 Oct 2 Oct 25 Watches + Jewelleries46 No. 47 Nov. 14 Thursday Oct 22 Oct 8 Nov 4 Wining + Dining47 No. 48 Nov. 21 Thursday Oct 30 Oct 16 Nov 11 Travel (core topic)48 No. 49 Nov 28 Thursday Nov 8 Oct 25 Nov 1849 No. 50 Dec 2 Monday Nov 8 Oct 25 Nov 19 Outlook 202050 No. 51 Dec. 5 Thursday Nov 15 Oct 30 Nov 2551 No. 52 Dec. 12 Thursday Nov 22 Nov 8 Dec 252 No. 53 Dec 18 Wednesday Nov 27 Nov 13 Dec 61/2020 No. 1 Dec 27 Friday Dec 3 Nov 19 Dec 11

Week Issue Day of publication Day of the week Closing date Closing date premium*

Material deadline Specials

1 No. 2 Jan 3 Thursday Dec 7 Nov 23 Dec. 17

2 No. 3 Jan 10 Thursday Dec 14 Nov 30 Dec. 18

3 No. 4 Jan 17 Thursday Dec 20 Dec 6 Jan 7 Fashion week (core topic)

4 No. 5 Jan 24 Thursday Jan 4 Dec 21 Jan 14

5 No. 6 Jan 31 Thursday Jan 11 Dec 28 Jan 21

6 No. 7 Feb 7 Thursday Jan 18 Jan 4 Jan 28 Fashion 7 No. 8 Feb 14 Thursday Jan 25 Jan 11 Feb 4 Men's fashion (core topic)

8 No. 9 Feb 21 Thursday Feb 1 Jan 18 Feb 11 Travel (core topic)

9 No. 10 Feb 28 Thursday Feb 8 Jan 25 Feb 18 Spring style10 No. 11 March 7 Thursday Feb 15 Feb. 1 Feb 25

11 No. 12 March 14 Thursday Feb 22 Feb 8 March 4

12 No. 13 March 21 Thursday March 1 Feb 15 March 11 Watches (core topic)

13 No. 14 March 28 Thursday March 8 Feb 22 March 18

14 No. 15 April 4 Thursday March 15 March 1 March 25 Design15 No. 16 April 11 Thursday March 22 March 8 April 1

16 No. 17 April 17 Wednesday March 27 March 13 April 5 Wining + Dining17 No. 18 April 25 Thursday April 2 March 19 April 11 Travel18 No. 19 May 2 Thursday April 8 March 25 April 17

19 No. 20 May 9 Thursday April 15 April 1 April 25

20 No. 21 May 16 Thursday April 24 April 10 May 6

21 No. 22 May 23 Thursday April 30 April 16 May 13

22 No. 23 May 29 Wednesday May 8 April 24 May 17

23 No. 24 June 6 Thursday May 15 April 30 May 24

24 No. 25 June 13 Thursday May 21 May 7 May 29

25 No. 26 June 19 Wednesday May 27 May 13 June 6

26 No. 27 June 27 Thursday June 5 May 22 June 14

* Please note different closing dates for the following premium positions: cover pages, page 4, 1st right-hand page, 1st und 2nd double page






Basic ratesTechnical data

1 2

3

7

4

5

6

8

9 10

* Solus position is not possible.

please allow 5 mm on all edges for bleed format b/w and colour rates

Reservations for premium positions expire automatically unless a written booking order is received at least four weeks prior to the closing date.

Existing DIE ZEITvolume discounts will be considered.

no. fixed formats Premium rates

1 2/1 page first DPS in issue € 64,000

1 2/1 page 2nd DPS in issue € 61,000

1 2/1 page € 60,000

2 1/1 page cover pages € 38,800

2 1/1 page opposite contents page / page 4 € 38,800

2 1/1 page first right-hand page € 38,800

2 1/1 page second right-hand page € 35,000

2 1/1 page € 31,800

3 1/2 page horizontal € 19,200

4 1/2 page vertical € 19,200


6 1/3 page vertical first 1/3 page € 13,900




9 1/4 page corner page € 10,800

10 1/6 page* € 6,300

Solus positioned ads

Basic ratesZEITmagazin

T 400 x 262 mmB 430 x 289 mm

T 191 x 262 mmB 215 x 289 mm

T 191 x 132 mmB 215 x 145 mm

T 191 x 66 mmB 215 x 72 mm

T 96 x 262 mmB 105 x 289 mm

T 191 x 88 mmB 215 x 95 mm

T 56 x 262 mmB 68 x 289 mm

T 48 x 262 mmB 54 x 289 mm

B 68 x 140 mm

T = type area; B = bleed

T 86 x 127 mmB 108 x 145 mm

volume discount

from 3 pages = 3 %

from 6 pages = 6 %

from 9 pages = 11 %

from 12 pages = 14 %

Technical data

Delivery via WEB-upload at www.anzeigeneingang.de via email to [email protected]

Trim format 215 mm width, 289 mm hight + 5 mm trim allowance (saddle stitching)

Layout (type area) 191 mm width, 262 mm hight

Printing process offset rotary printing

ICC profile PSR_SC_PLUS_V2_PT.icc

Following issues of ZEITmagazin will be printed on improved paper LWC-P/gG :Fashion; Mens fashion; Design.Printing material for cover pages (!) for these issues (for repeating ads too) must be delivered in another ICC profile: PSR_LWC_Plus_V2.

(please download the ICC-Profile at www.anzeigeneingang.de)

Total ink coverage max. 360 %

Screen width 70 lines/cm

Resolution line work: color pictures: greyscale pictures:

1,270 dpi 304 dpi 0. 304 dpi

Data formats Adobe-PDF/X1a:2001 or Adobe-PDF/X3:2002 in CMYK-mo-de, fonts have to be embedded. The minimum type size has to be 6 point. Fine serifs should be avoided in small letterings. Modifying fonts like »bold« or »italic« are not permitted. So do Multiple-Master- and doublebyte-fonts. Pictures have to be included. The quality of JPEG-compressed pictures is defined by the deliverer. Embedded ICC-profiles will not be interpreted.

Types and lines have to be 0,15 mm minimum

Filesize To avoid outsized files please crop the image section to the necessary size by Photoshop. If greyscale-tiffs or bmp-files are used in the document thebackground color should be set to white.

Proofs One color-binding proof. The contract proof has to be made 1:1 of the delivered digital advertisment and must contain the Ugra/Fogra-medium wedge.

postal address digital advertisements

Mediengruppe Main-Post GmbH & Co.KG z. HD. Digitale Bearbeitung – DIE ZEIT – Vorstufe 1. OG, Berner Straße 2, 97084 Würzburg

Contact If you have any questions or problems concerning the data transfer please contact us:

Mr. Koch, Telephone (+49) 931 6001 - 758 E-mail: [email protected]

Upload Information can be retrieved via the following:

www.anzeigeneingang.de/zeitverlag

please check advertisement deadlines

Important information!When delivering your ad via email or internet please provide the respective publication and issue-number / -date for better allocation.Regardeless of the transfer of your ad the publishing company needs a written ad-order. Please let us know in advance, how your ad will be transferred.

Please check different technical details for ZEITmagazin local issues, ZEITmagazin Mann and ZEITmagazin International


http://www.anzeigeneingang.de

mailto:zeit-magazin%40anzeigeneingang.de?subject=

http://www.anzeigeneingang.de/zeitverlag




International sales offices and representativesInternational sales offices and representatives


AustraliaHogan MediaJohn ByrneUnit 1 - 200 Rokeby RoadSubiaco 6008,Western Australia.Phone (+61) 8 9381 3991E-mail [email protected]

Austria/Czech Republic/Croatia/ Hungary/Slovenia/Slovakiaproxymedia e.UInternationale Medienvertretung & ServiceMichael Schachinger-BraunerWiesengasse 3A-2801 KatzelsdorfPhone (+43) 2622/ 36 7 55Mobil (+43) 676/970 1517Fax (+43) 1/25 330 333 989E-mail [email protected]

BeneluxMediacontact InternationalJean MineurPlace Guy D‘Arezzo 171180 BrusselsBelgiumPhone (+32) 2 343 43 71Fax (+32) 2 343 43 76E-mail [email protected]

FranceAffinity MediaLaurent Briggs53 rue de Maubeuge75009 ParisPhone (+33) 1 53059401 E-mail [email protected]

Greece & CyprusA & O Media WorldwideNikos Barbopoulos11, Tzavella str.152 31 HalandriPhone (+30 ) 210 6754898Fax (+30) 210 6771431E-mail [email protected]

Hong Kong/Indonesia/Singapore/MalaysiaAsian Integrated Media LimitedPeter Jeffery1B, Cheung Wah Industrial Building10-12 Shipyard Lane, Quarry BayHong KongPhone (+852) 3910 6392E-mail [email protected]

ItalyK.media Bernard KedzierskiVia Bonaventura Cavalieri, 1/320121 MilanPhone (+39) 02 29061094Fax (+39) 02 29062341E-mail [email protected] [email protected] Media Network(A Division of GMN Media Pvt. Ltd.)Vimal Anand 120 Institutional Area, Sector 44 Gurgaon 122002 Delhi NCR, India Phone +91-124-4932020 Fax +91-124-4932021 E-mail: [email protected]

JapanPacific Business Inc.Yoshinori IkedaAkutagawa Bldg., 7-7, Nihonbashi Kabutocho, Chuo-ku, Tokyo 103-0026Phone (+81) 3 3661-6138Fax (+81) 3 3661-6139E-mail [email protected]

KoreaDOOBEE Inc.Joane Lee8th Fl., DooBee Bldg.35 Jeongdong-gilJung-gu, Seoul 100-120South KoreaPhone (+82) 02 3702-1740Fax (+82) 02 7555-9860E-mail [email protected]

Middle EastIntegrated Advertising servicesAli Asgar Mir1105 Grosvenor Business TowerTecom Site CNear Media Rotana HotelP.O. Box 27671DubaiUAEPhone (+ 97) 14 4475760Fax (+ 97) 14 4475761E-mail [email protected]

North AmericaIconic International Communications, Inc.Guy Holroyd, President420 South Riverside Avenue, Suite 306Croton on Hudson, NY 10520USAPhone (+1) 914-205-2355Fax (+1) 914-357-2030E-mail [email protected]

PortugalILIMITADA – Marketing,Publicidade e Serviços, LdaPaulo AndradeAv. Clotilde - Edifício Centro de Congressos do Estoril, 4ºC2765-211 EstorilPortugalPhone (+351) 21 385 35 98 45Fax (+351) 21 388 32 83E-mail [email protected]





International sales offices and representativesInternational sales offices and representatives


Scandinavia5 CROSS MEDIAMarcus ErlandssonJärnvägsallén 6183 69 TäbyPhone (+46) 0722 049 333E-mail [email protected]

SpainAbout International MediaOlga MartinezC/ Alcalá, 20, ofi. 403, 4ªplta.28014 MadridEspaña / SpainPhone (+34) 91 320 37 70Fax (+34) 91 741 61 20E-mail [email protected]

United Kingdom, IrelandAdvance International Media6-8 Long LaneLondon EC1A 9HFUnited KingdomPhone (+44) 207 253 0888E-mail [email protected]

SwitzerlandTop Media Sales GmbHWalter von Siebenthal Chamerstraße 566300 ZugPhone (+41) 41 7105701Fax (+41) 41 7105703E-mail [email protected]

TurkeyTarkans YavuzBegonya Block 1-11Alkent-Etiler-80630IstanbulPhone (+90) 212 3529397 Fax (+90) 212 3529397E-mail [email protected]


DIE ZEIT+ ZEIT:HAMBURG+ ZEIT GELD+ ZEIT DOCTOR

ZEITmagazin+ ZEITmagazin MANN+ ZEITmagazin International+ ZEITmagazin Regional

ZEIT CAMPUS+ ZEIT CAMPUS Ratgeber+ ZEIT Studienführer+ ZEIT Spezial Arbeit. Liebe. Geld.

ZEIT GESCHICHTE

ZEIT WISSEN+ ZEIT Spezial Mein Job. Mein Leben.

ZEIT LEO+ FAMILIENZEIT

ZEIT ONLINE

NUTZEN SIE DIE ZEIT

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