navneeth customer strategies_1453039520206_1453183299003

7/25/2019 navneeth customer strategies_1453039520206_1453183299003

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CONTENT

SL. NO. CHAPTER PAGE NO.

1. CHAPTER-1 2

1.1 INTRODUCTION 3

1.2 COMPANY PROFILE 4

1.3 INDUSTRY PROFILE 15

2. CHAPTER-2 16

2.1 NEED FOR THE STUDY 17

2.2 SCOPE OF THE STUDY 17

2.3 OBJECTIVES OF THE STUDY 18

2.4 LIMITATION OF THE STUDY 18

2.5 REVIEW OF LITERATURE 1

3. CHAPTER-3 21

3.1 RESEARCH METHODOLO!Y 22

4 CHAPTER-4 23

4.1 DATA ANALYSIS AND INTERPRETATION 24

5 CHAPTER-5 53

5.1 FINDIN! 54

5.2 SU!!ESTION 55

5.3 CONCLUSION 56

5.4 BIBLIO!RAPHY 57

1


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5.5 ANNE"URES # $UESTIONNAIRE 58

2


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CHAPTER-1

3


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INTRODUCTION

Customer strate! a"a#!s$s%& '()**+ ) ,)** - ),-%/. B+ 0/('&-)/%/ -( &-')-(+

')-%/ ,/(/-& )/ -( &-')-(+ ((,-)-%/ ()*0)-%/& 9+ '0 ' &((/- ,0&-('&: ,)/%(& ,)/ (&%/ '(&/&( &-')-(%(& -)- )'( -'0*+ '(&/&%( - %-)* ,0&-('((,-)-%/& )/ -)- %('(/-%)-( %/ -( )';(-*),(.

I/%)/ '(-)%* &(,-' %&


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CO/PAN0 PROILE

Pa"ta#oo"

PANTALOON Reta$# I"&$a L$m$te&

a *uture rou+ e"ture

P)/-)*/ R(-)%* I/%)G L%%-(: %& I/%)>& *()%/ '(-)%*(' -)- (')-(& 0*-%*( '(-)%*

')-& %/ 9- -( )*0( )/ *%(&-+*( &((/- -( I/%)/ ,/&0(' )';(-. H()0)'-('(

%/ M09)% B9)+G: -( ,)/+ (')-(& (' 1 %**%/ &0)'( ((- '(-)%* &),(: )&

(' 1 &-'(& ),'&& 61 ,%-%(& %/ I/%) )/ (*+& (' 3: (*(.

T( ,)/+>& *()%/ ')-& %/,*0( P)/-)*/&: ) ,)%/ )&%/ 0-*(-&: B%

B)))': ) 0/%0(*+ I/%)/ +(')';(- ,)%/: F B)))': ) &0(')';(- ,)%/: 9*(/& -(

*;: -0, )/ ((* I/%)/ bazaars


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P)/-)*/ R(-)%* %& -( *)&% ,)/+ F0-0'( !'0: ) 90&%/(&& '0 ,)-('%/ --( (/-%'( I/%)/ ,/&0-%/ &),(.

F0-0'( !'0 %& /( -( ,0/-'+>& *()%/ 90&%/(&& '0& '(&(/- %/ '(-)%*: )&&(-

)/)((/-: ,/&0(' %/)/,(: %/&0')/,(: '(-)%* (%): '(-)%* &),(& )/ *%&-%,&. T(

'0>& *)&% ,)/+: P)/-)*/ R(-)%* I/%)G L%%-( (')-(& (' 1 %**%/ &0)'(

((- '(-)%* &),(: )& (' 1: &-'(& )/ (*+& (' 3: (*(.

F0-0'( !'0 %& '(&(/- %/ 61 ,%-%(& )/ 65 '0')* *,)-%/& %/ I/%). S( %-& *()%/

'(-)%* ')-& %/,*0(: P)/-)*/&: B% B)))': C(/-')*: F B)))': H( T& %&%/ %& -: ?(*%(' E('+-%/: E('+ )& ) ,'(.

)*0( )/ %-& ,'')-( ,'( %& R(


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uture Grou+ /a"$*esto

?F0-0'( K -(


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W( &)** 9( (%,%(/-: ,&- ,/&,%0& )/ ,%--( - 0)*%-+ %/ &


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16. F B)))'

17. C0&-(' &('%,( (&;

T( &)*(& ('&/&


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LINES OS ,USINESS

ETAILIN!

FOOD

BOOSMUSIC

FASHION

TELECOMIT

HOMEELECTRONICS

!ENERAL MERCHANDISE

LEISUREENTERTAINMENT

,oar& o* D$re(tors

%&'( B%+)/% %& -( M)/)%/ D%'(,-' P)/-)*/ R(-)%* I/%)G L%%-( )/ -(

!'0 C%( E(,0-%( O%,(' F0-0'( !'0. H( )& *( P)/-)*/ R(-)%*>& (('(/,(

)& -( I/%)>& *()%/ '(-)%*(' (')-%/ 0*-%*( '(-)%* ')-& -)- /< ,)-(' - )*&- -(

,/&0-%/ 9)&;(- ) *)'( &(,-%/ I/%)/ ,/&0('&.

%&'( B%+)/% *( -( ,)/+>& ')+ %/- ')/%( '(-)%*


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9+ P'%( M%/%&-(': D'. M)/)/ S%/ %/ 26. H(


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A)ar&s a"& Re(o"$t$o"

Co(a-Co#a Go#&e" S+oo" A)ar&s 299:

M&- A%'( F # !',('+ R(-)%* V%&%/)'+ -( Y()' %&'( B%+)/%

M&- A%'( F # !',('+ R(-)%*(' -( Y()' K S0(')';(-& F B)))'

M&- A%'( F # !',('+ R(-)%*(' -( Y()' H+(')';(-& B% B)))'

M&- A%'( R(-)%*(' -( Y()' D+/)%, !'


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Gro)t' o* t'e Ora"$at$o" s$"(e $ts $"(e+t$o"7 ; t'e m$#esto"es

Com+a"! T$me#$"e

/a=or /$#esto"es

1>:? C)/+ %/,'')-( )& M)/ W()' P'%)-( L%%-(. L)0/, P)/-)*/& -'0&(':I/%)>& %'&- ')* -'0&(' 9')/.1>>1 L)0/, BARE: -( I/%)/ ()/& 9')/.

1>>2 I/%-%)* 09*%, (' IPOG >4 T( P)/-)*/ S( K (,*0&%( (/& I/%)>& %'&- +(')';(- ,)%/ *)0/,(.

2992 F B)))': -( &0(')';(- ,)%/ %& *)0/,(.

2994 C(/-')* K =S: E)-: C(*(9')-( I/ T( H()'- O O0' C%-+> I/%)>& %'&- &()*(&& )** %&*)0/,( %/ B)/)*'(.

2995 F)&%/ S-)-%/ -( 0*)' )&%/ ,)%/ %& *)0/,(

)LL K =) *%--*( *)'('> (,*0&%( &-'(& ' *0&&%( %/%%0)*& %& *)0/,(

299@ F0-0'( C)%-)* H*%/&: -( ,)/+>& %/)/,%)* )' *)0/,(& '()* (&-)-( 0/& &%-% )/H'%/ )/ '%)-( (0%-+ 0/ %/ %%&%/. P*)/& ')+& %/- %/&0')/,( )/ ,/&0(' ,'(%-.

M0*-%*( '(-)%* ')-& %/,*0%/ C**(,-%/&: F0'/%-0'( B)))': S( F),-'+: E@/(: D(- )/0-0'(9)))'., )'( *)0/,( ),'&& -( /)-%/. !'0 (/-('& %/- %/- (/-0'( )'(((/-&


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Ora"$at$o"a# Stru(ture o"a#

P'(&%(/-

V%,( P'(&%(/-

M)';(-%/ HR )/)(' C)-('+ M)/)(' F%/)/,( M)/)(' O(')-%/ M)/)('

M)/)('

M)';(-%/ H() HR H() C)-('+ H() F%/)/,( H() S-'( H()

14


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/ISSION AND 8ISSION

15


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INDUSTR0 PROILE

I"tro&u(t$o" to Reta$# I"&ustr!

I/ I/%): ')/%( '(-)%* ,/&-%-0-(& )90- 3Q --)* '(-)%* )/ %& %&( - '(), 152Q %/-( /(- (< +()'&:


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CHAPTER-2

17


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NEED OR THE STUD0

T( '(&(/- &-0+ %& 0/('-);(/ - 0/('&-)/ -( %),- ,0&-(' &('%,(& '%( 9+ B%

B)))'. T( &-0+ & %(< )/ ),-'& '(*)-( - &-')-(+ -)- )--'),-& -( - 0',)&(

' -( +(')';(-.

T( &-0+


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O,BECTI8ES O THE STUD0

PRI/AR0 O,BECTI8E

SECONDAR0 O,BECTI8E

1. Pr$mar! o=e(t$e

)G T %(/-%+ -( ,0&-(' &-')-(+ ' 9% 9)))'

2. Se(o"&ar! o=e(t$e

)G T %(/-%+ -( /((& ,0&-('9G T %(/-%+ -( &)-%&),-%/ *((* ,0&-(',G T %/ 0- -( )'%0& '-%/)* ),-%%-%(& /( %/ 9% 9)))'G T &-0+ -( ((,-%(/(&& '-%/)* ),-%%-%(& /( %/ 9% 9)))'

LI/ITATION O THE STUD0

T( &0'(+


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F(< '(&/(/-&


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)/*( 9+ -( %/ '(' - ;/< )90- -(%' ((,-%( &)*(&


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P'!s$(a# E$&e"(e T( )9%*%-+ )/ (/%'/(/- %/


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RESEARCH /ETHODOLOG0

RESEARCH PLAN

R(&()', )'), SURVEY METHOD

RESEARCH INSTRU/ENT

T( '(&()', %/&-'0(/- 0&( ' ,**(,-%/ '%)'+ )-)


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R(&()', %/&-'0(/- S-'0,-0'( 0(&-%//)%'(

CHAPTER-4

24


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GENDER

!ENDER N. '(&/(/- P(',(/-

M)*(F()*(

TA,LE 1 TA,LE SHOING THE GENDER O RESPONDENTS

CHART 1. CHART SHOING THE GENDER O RESPONDENTS

25


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I"*ere"(e

F' -( )9( -)9*( %- %& ,*()' -)- Q '(&/(/-


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CHART 2. CHART SHOING AGE O RESPONDENTS

I"*ere"(e

F' -( )9( -)9*( %- %& ,*()' -)- Q '(&/(/- 9(*/& - -( )( '0 182: Q

'(&/(/- 9(*/& - -( )( 213: Q '(&/(/- 9(*/& - -( )( 315 )/ Q '(&/(/- 9(*/& - -( )( 5 )9(.

NO.O A/IL0 /E/,ERS

TA,LE 3.TA,LE SHOING NO. O A/IL0 /E/,ERS

N. (9(' N. '(&/(/- P(',(/-

2

3

4

A9( 5

27


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CHART 3. CHART SHOING NO. O A/IL0 /E/,ERS

I"*ere"(e

F' -( )9( -)9*( %- %& ,*()' -)- -( %(&- /. )%*+ &%( %& )90- Q: /(- ,( -(

)%*+ &%( %& Q: -)/ Q )%*+ &%( '(&/(/- )/ -( %/%0 )%*+ &%(

'(&/(/- %& Q.

,U0 PRODUCT RO/ ,IG ,AAAR

TA,LE 4. TA,LE SHOING ,U0 PRODUCT TO ,IG ,AAAR

28


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'()&/& N. '(&/(/- P(',(/-

M+&(*

F)%*+

O%,(

CHART 4. CHART SHOING ,U0 PRODUCT TO ,IG ,AAAR

I"*ere"(e

F' -( )9( -)9*( %- %& ,*()' -)- -( %(&- /. '(&/(/- 90+ '0,- 9+ )%*+ %& )90-

Q: -( /(- %& -


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O/,( %/ )


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$0)*%-+ '0,-

P'%,(

A)%*)9%*%-+ )** '0,- %//( F*'

C/(/%(/- ' &%/

C0&-(' &('%,(

CHART @. CHART SHOING CHOOSE ,IG ,AAAR OR SHOPPING.

I"*ere"(e

F' -( )9( -)9*( %- %& ,*()' -)- -( Q '(&/(/- '((' 9% 9)))' ' -( '%,( -(

'0,-: Q '((' 9% 9)))' ' -( ))%*)9%*%-+ )** '0,- 0/(' /( ': Q '(('

' -( ,/(/%(/- &%/ : Q '((' ' -( ,0&-(' &('%,( 9% 9)))' )/ '()%/%/

Q '((' '0,- ' -(%' 0)*%-+.

SECTION LIE /OST

TA,LE ?. TA,LE SHOING SECTION LIE /OST.

31


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S(,-%/ N. '(&/(/- P(',(/-

H( )/ ;%-,(/ %-(&

B)& # *0)(

M9%*(& # ,)(')

E*(,-'/%, &

!)'(/-&

CHART ?. CHART SHOING SECTION LIE /OST.

I"*ere"(e

F' -( )9( -)9*( %- %& ,*()' -)- -( Q '(&/(/-


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%&&)-%&%(

H( #;%-,(/ %-(&

B)& #

*0)(T+& # )(&

M9%*(& #,)(')

E*(,-'/%,&%-(&

CHART :. CAHRT SHOING RAN O SECTION.

I"*ere"(e

F' -( )9( -)9*( %- %& ,*()' -)- -( &- -( '(&/(/- )'( &)-%&%( -

%-(& .

PREER THE SHOP APART RO/ ,IG ,AAAR

33


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TA,LE >.TA,LE SHOING SHOP APART ,IG ,AAAR

V%(.CHART SHOING SHOP APART ,IG ,AAAR

I"*ere"(e

F' -( )9( -)9*( %- %& ,*()' -)- Q '(&/(/-


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TA,LE 19. TA,LE SHOING PREER OTHER THAN ,IG ,AAAR.

S /)( N. '(&/(/- P(',(/-

R(*%)/,( '(&

S(/,('&>M'(

S('& &-

O-('&

CHART 19.CHART SHOING PREER OTHER THAN ,IG ,AAAR.

I"*ere"(e

F' -( )9( -)9*( %- %& ,*()' -)- -( Q -( '(&/(/- '((' - 0',)&( '0,- '

-( '(*%)/,( '(& :Q ' -(' &: Q ' &(/,('&: Q '((' '(: )/

'()%/%/Q ' -( &('& &-.

35


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CO/E TO NO A,OUT ,IG ,AAAR

TA,LE 11. TA,LE SHOING CO/E TO NO A,OUT ,IG ,AAAR.

S0',(& N. '(&/(/- P(',(/-

A('-%&((/-

F'%(/&

I/-('/(-

O-('&

CHART 11. CHART SHOING CO/E TO NO A,OUT ,IG ,AAAR.

I"*ere"(e

F' -( )9( -)9*( %- %& ,*()' -)- ) )'%-+ '(&/(/- )'( )


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TA,LE 12. TA,LE SHOING NOLEDGE A,OUT ,IG ,AAAR.

S0',(& N. '(&/(/- P(',(/-

L()*(-&

N(


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TA,LE 13.TA,LE SHOING AGREE ITH PUNCH LINE.

A'(( N. '(&/(/- P(',(/-

Y(&

N

CHART 13. CHART SHOING AGREE ITH PUNCH LINE.

I"*ere"(e

F' -( )9( -)9*( %- %& ,*()' -)- -( Q )'%-+ '(&/(/- )'((


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W'; H%*+&)-%&%(

S)-%&%( N(%-('&)-%&%( /'%&&)-%&%(

%&&)-%&%( H%*+%&&)-%&%(

A,-%%-+

A('-%&((/-

P0/, *%/(

O('&

D%&,0/-

A'')/((/- '0,-

CHART 14. CHART SHOING RATE O ACTI8ITIES.

I"*ere"(e

F' -( )9( -)9*( %- %& ,*()' -)- &- -( (*( )'( %*+ &)-%&%( - -( 9% 9)))'

SER8ICE OERED ,0 ,IG ,AAAR

39


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TA,LE 15.TA,LE SHOING SER8ICE OERED ,0 ,IG ,AAAR.

S(,-%/ H%*+&)-%&%(

S)-%&%( N(%-('&)-%&%( /'%&&)-%&%(

D%&&)-%&%( H%*+%&&)-%&%(

S('%,($0)*%-+

P'%,(

A)%*)9%*%-+ '0,-

B%**%/& '0*(&

D%&*)+ '0,-

C0&-('

&('%,(

CHART 15. CHART SHOING SER8ICE OERED ,0 ,IG ,AAAR.

I"*ere"(e

F' -( )9( -)9*( %- %& ,*()' -)- -( &- -( (*( %*+ &)-%&%(


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RAN EIGHT REFUENC0 SA/PLE EIGHT

1 5 88 44

2 4 61 244

3 3 22 664 2 21 42

5 1 8 8

2 8

CALCULATION O EIGHTED A8ERAGE-

,EST SECTION O ,IG ,AAAR

TA,LE :-S


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Ta#e:-S


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RAN EIGHT REFUENC0 SA/PLE

EIGHT1 5 81 45

2 4 5 2

3 3 4 147

4 2 12 24

5 1 8 8

2 784

W(%-( A(')( S)*( W(%-F'(0(/,+

?:4299

3.>2

43


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Ta#e:&-S


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Ta#e:e-S


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W(%-( A(')( S)*( W(%-F'(0(/,+

@:5299

3.4

INTERPRETATION ' T)9*( 8)G - 8(G.

A,,'%/ - -( %/-(''(-)-%/


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CALCULATION O EIGHTED A8ERAGE-

SER8ICE PRO8IDED IN ,IG ,AAR

TA,LE 15-S


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RAN EIGHT REFUENC0 SA/PLE EIGHT

1 5 73 365

2 4 46 184

3 3 37 1114 2 32 64

5 1 12 12

2 736

W(%-( A(')( S)*( W(%-F'(0(/,+

?3@299

3.@:

Ta#e15-S


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W(%-( A(')( S)*( W(%-F'(0(/,+

?95299

3.5@

Ta#e15(-S


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W(%-( A(')( S)*( W(%-F'(0(/,+

524299

4.12

Ta#e15&-S


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W(%-( A(')( S)*( W(%-F'(0(/,+

:?4299

4.3?

Ta#e15e-S


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W(%-( A(')( S)*( W(%-F'(0(/,+

?25299

3.@2

Ta#e15*-S


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W(%-( A(')( S)*( W(%-F'(0(/,+

:23299

4.11

Ta#e15-S


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:@1299

4.39

INTERPRETATION-' T)9*( 15)G - 15G.

A,,'%/ - -( %/-(''(-)-%/


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CHAPTER-5

55


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INDING

Q WERE ARE FEMALE RESPONDENT

A!E !ROUP OF BETWEEN 213 VISIT MORE IN BI! BA@AAR

HI!HEST RESPONDENDENT FAMLIY SI@E IS MORE THAN AND MINIMUM

IS .

BI! BA@AAR PRODUCT BOU!HT BY THE FAMILY MEMBER MORE THAN THE

MYSELF AND OFFICE

MOST OF PEOPLE VISIT IN THE BI! BA@AAR ONCE IN A MONTH.

MOST OF PEOPLE PREFER BI! BA@AAR DUE TO AVAILABILITY OF ALLPRODUCT IN ONE FLOOR AND SOME PEOPLE I!NORE DUE TO $UALITY OF

PRODUCT

MA"IMUM NO. OF PEOPLE LIE ELECTRONICS !OODS SECTION AND THAN

!ARMENTS SECTION.

PEOPLE HI!HLY SATISFIED TO BA!S AND LU!!A!ES AND HI!HLY

DISSATISFIED TO TOYS AND !AMES.

Q PEOPLE PEFER OTHER SHOP APART BI! BA@AAR.

PEOPLE PREFER RELIANCE MORE APART BI! BA@AAR AND PREFER LESS

SHOPPER STOP.

MOST OF THE PEOPLE AWARE AND !OT NOWLED!E ABOUT THE BI!

BA@AAR THROU!H NEWSPAPER AND T.V.

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AMON! 2 PEOPLE ONLY PEOPLE A!REE TO THE PUNCH LINE OF BI!

BA@AAR %.(. ? ISSE ACHA AUR SASTA AHIN NAHIN.

PEOPLE HI!HLY SATISFIED WITH THE OFFERS OF BI! BA@AAR.

PEOPLE HI!HLY SATISFIED TO THE AVAILABILITY OF PRODUCT ANDHI!HLY DISSATISFIED TO THE BILLIN! PROCESS OF BI! BA@AAR.

SUGGESTIONS

C0&-(' &('%,( &0* 9( %'(.

P'(' -')%/%/ &0* 9( %(/ - (*+((& )& - < - )--'),- '( ,0&-('&

)/ < - '(-)%/ -(. S()-%/ ),%*%-%(& ,0* 9( '%( &%/,( -('( )'( )( (*( %&%-%/ -( &-'(.

P'%,( '0,-& ,0* 9( '(0,( %/ '(' - )--'),- '( )*0)9*( ,0&-('&.

M'( 9')/( '0,-& ,0* 9( %/-'0,(.

A** -( 9%**%/ ,0/-('& &0* 9( ;(- (/( ((/ 0'%/ -(


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T( '(&()',


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2. P%*% -*(': =M)';(-%/ M)/)((/->: R(%&( E%-%/: P'(/-%,( H)** I/%): N(e! b" No

13. %& of )&e follong mean! a! mo!) &el(f'l n n#rea!ng yo'r /noledge abo') bg

ba*aar and )! (rod'#)+

eafle)! Ne!(a(er

anner A')o anno'n#emen)

,)&erCCCCC.

1$. g ba*aar ('n#& lne ! D !!e a#&a a'r !a!)a /a&n na&nE do yo' agree )& )&!+

a" >e! b"No

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15. a)e )&e follong:

A#)v)y 1 2 3 $ 5

Adver)!emen)

!

4'n#& ne

,ffer!

=!#o'n)!

Arrangemen)

of (rod'#)!

1 6g&ly !a)!fed

2- ;a)!fed

3 Ne)&er !a)!fed nor d!!a)!fed

$ =!!a)!fed

5 6g&ly d!!a)!fed

Any ;'gge!)on!: _____________________

navneeth customer strategies_1453039520206_1453183299003

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Transcript of navneeth customer strategies_1453039520206_1453183299003