NARENDAR MODI IMC CAMPAIGN FOR 2014 ELECTIONS
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Transcript of NARENDAR MODI IMC CAMPAIGN FOR 2014 ELECTIONS
INTRODUCTION• WHO CARRIED OUT THE
CAMPAIGN?• WHEN THE CAMPAIGN WAS
STARTED?
• BHARTIYA JANATA PARTY(BJP)
• 13 SEPTEMBER, 2013
One of the major party in Indian political system Bharatiya Janata party was formed in 1951 Ideology of the BJP is “Integral Humanism"
SITUATIONAL ANALYSIS
IMPORTANT ISSUES• Inefficient government• Corruption• Inflation•Women Security• Infrastructure such as
roads, electricity and water.
BJP PROMISED• Good governance• Transparent operations• Sustainable Development• Security• Better infrastructure
facilities•More employment
opportunities
Objectives•Brand Loyality in terms of good governance •Clean up a Tainted past•Focused on growth Agenda•Concentrate on Youth •Vote for Change
INTERNET WAS EMERGING
YOUTH
POPULATI
ON WAS INCREASING
NaMo HAS
FORSEEN THE
IMPORTANCE OF DIGITAL
PRESENCE
C IMC FOCUS – DIGITAL MARKETING
Content Seeding
He left no place for any negative content and stuffed it with a lot of positive content: Content Seeding
Suppressed Content: Negative posts about the Godhra Riots and his Marriage.
100 Million $That’s a lot of money
100%Total success!
23,40,00,000 peopleAnd a lot of people interacted
BJP; 0.519; 52%
INC; 0.081; 8%
AITC; 0.062; 6%SD; 0.009; 1%
AIADMK; 0.068; 7%
CPM; 0.017; 2%BJD; 0.036; 4%
SHIV SENA; 0.033; 3%TDP; 0.029; 3%
OTHER; 0.146; 15%
SEAT SHARE OF DIFFERENT PARTIES IN ELECTION
BJP INC BSP AITC SD AIADMK CPM BJD SHIV SENA TDP OTHER
BJP31%
INC19%
BSP4%
AITC4%
SP3%
AIADMK3%
CPM3%
BJD2%
SHIV SENA2%
TDP2%
OTHERS26%
VOTE SHARE OF DIFFERENT PARTIES IN THE ELECTION
BJP INC BSP AITC SP AIADMK CPM BJD SHIV SENA TDP OTHERS
76k
CONGRATULATORY TWEETS
“ CONGRATS Na Mo”
For 10 hours
320 ThousAnds TWEETS Just Talking about MODI’S WIN
7.19 LAKHS FOLLOWERS
210 LAKHS FOLLOWERS
64919 RETWEETS
CREATED HISTORY
BY
Hindu NationalistDESCRIBED MODI AS
AND IS 1 OF 12 NEWCOMERS IN THE LIST
BUT STILL RANKED 15
ORBES
India's newest rock star doesn't hail from Bollywood
Narendra Modi featuring in Aap Ki Aadalat
TAM data
For Week 15,
74 per cent viewers in India
were watching this show at one point of time.
Total TVT (000s)
3135
2,036 TVT
Almost 57 lakh viewers watching the original run
Topping the charts with 65 per cent relative share
– Special Episode broke all TV news viewership records.