integrated marketing communication (IMC) of Modi sarkar
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Transcript of integrated marketing communication (IMC) of Modi sarkar
Integrated Marketing Communication
By:Abhishek Kyal
• One of the major party in Indian political system
• Bharatiya janata party was formed in 1951
• Ideology of the BJP is “Integral Humanism"
• It is India's largest political party in national parliament and the second largest in the various state assemblies
INTRODUCTION
Situation Analysis
The Important issues during the campaign included rising prices, corruption, the economy, security, infrastructure such as roads, electricity and water. The party promised a vibrant and participatory democracy, inclusive and sustainable development, quality life, productive youth, globally competitive economy, open and transparent government, pro-active and pro-people good governance in its manifesto.
Objectives of campaign
• To reach and create faith among the masses in India and around the world
• To create brand loyalty in terms of good governance
• Motivate the youth to come out and vote
• Vote for change.
Campaign :
• Rallies• Chai Pe Charcha• 3D-Hologram rallies• Social media marketing• Animation videos- So sorry (aajtak)• Smart app games – modi run
Engineering kar k MBA karne walo
JANTA MAAF NAHI KAREGI JANTA MAAF NAHI KAREGI
CHICKEN K 3 PIECE DENE WALO
Ek hi vikalp
Total6000 Cr
Online Radio 35 Cr
Ad Budget -750 Cr
T20 World Cup
150 Cr
TV 800-1000 Cr
Newspapers and
Magazines 650 Cr
Hoardings2500 Cr
2000 spots a day
50 National & reginal 40 days
15000 +3 Months
Strategy and Execution
Result