Nar and google presentation

30
The Break Down Understanding what NAR and Google are saying in their recent report. why it matters to your business Emmanuel Gigante aka Loan Officer,American Capital Corp.

Transcript of Nar and google presentation

Page 1: Nar and google presentation

The Break Down

Understanding what NAR and Google are saying in their recent report.

why it matters to your business

Emmanuel Gigante aka Loan Officer,American Capital Corp.

Page 2: Nar and google presentation
Page 3: Nar and google presentation

And then I took it and hacked it

Page 4: Nar and google presentation
Page 5: Nar and google presentation
Page 6: Nar and google presentation
Page 7: Nar and google presentation

***Makes having multiple key words SEOed on your site VERY important***

***Not a lot but shows people will take action if they find you verse navigating directly to you***

***Local Local Local. Your key words should always include Local***

Page 8: Nar and google presentation

***In short, those who use the internet are more likely to take action on the other marketing channels as well***

Page 9: Nar and google presentation
Page 10: Nar and google presentation
Page 11: Nar and google presentation

***Not really on the go is it??

Page 12: Nar and google presentation

***This means 70% Don’t***

Page 13: Nar and google presentation
Page 14: Nar and google presentation
Page 15: Nar and google presentation
Page 16: Nar and google presentation
Page 17: Nar and google presentation

***As a whole people typically contact an agent 3 full weeks after they have begun their research***

Page 18: Nar and google presentation

***Now do you think the call to action is important???***

Page 19: Nar and google presentation

***Same age group of most active users on FB***

Page 20: Nar and google presentation
Page 21: Nar and google presentation

***WOW***

Page 22: Nar and google presentation
Page 23: Nar and google presentation

***Keyword Ideas****

Page 24: Nar and google presentation

***These are half, not that impressive***

***That’s a high percentage ***

***They are not searching for the house, they are searching for help with the loan***

Page 25: Nar and google presentation
Page 26: Nar and google presentation
Page 27: Nar and google presentation
Page 28: Nar and google presentation
Page 29: Nar and google presentation
Page 30: Nar and google presentation

Emmanuel GiganteNmls#[email protected]