N2Y4 Cisco Keynote

© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 1

Web 2.0 Collaboration in the Enterprise

Marisa K. Chancellor Senior Director, Communication and Collaboration IT


We’re at a Major Inflection Point That Will Change the Way We Work

Globalization

Scale Speed

Green

Empowered Employees

Business

Web 2.0

Service-Oriented Architecture

Continuous Connectivity

Virtualization

Technology

Consumer

Communication &

Collaboration


The Explosion of Content Continues …Old Content Is Combining With New Content

2 Million Emails are sent every second 11 billion videos viewed by 139 M users in US (March 08) Web videos account for 30% of all Internet traffic today; will reach 80% by 2010

Chat

Blogs

Forums

Wiki

…And, It’s All Happening Now!


Employee Demands

“I want Facebook for the Enterprise...”

“I’m going to do it whether you support it or not...”

“Why can’t I get access to…”

Enterprise Demands   Compliance   DR strategies   Security   Operational excellence   QoS   Backup and recovery

The CIO Is Caught in the Middle


Goal is to drive productivity, growth and innovation

Communicate

more effectively and efficiently

Collaborate

internally and externally

Learn

from all

The Communication and Collaboration Story

the right people, resources, and

content at the right time

Connect

Integrated Workforce Experience


Personalization & Relevancy

Search

Content Workforce

Data

ID Mgmt

Applications & Services

CCOE

- Sample Services -

Pricing

Employee Directory

Integrated Workforce Experience Web 2.0 Tools &

Technologies

Blogs RSS

Wikis

Communities

Video Communication & Collaboration

TelePresence

UC Digital Media

Essential Elements of Collaboration

Result is a personalized and relevant integrated workspace


An Integrated Workforce Experience


People

Communities Information

The Evolution of the Integrated Workforce Experience

RSS Discussion Forums

Virtual Meetings Wikis Blogs Video

Sharing Unified

Communications Social

Bookmarking IM

Platform Building Blocks Technologies

Web 2.0 Tools & Technologies

Video Communication &

Collaboration Applications &

Services Personalization &

Relevancy

New Business Capabilities Integrated Workspaces

New Cisco Workspaces WebEx/MP Hybrid Client Directory 3.0 Ciscopedia

FCLN Finance Collaboration &

Leadership Network


Cisco Collaboration Architecture

User, Location & Device Policies

Common Application Services

Search Content Collaboration

Data Access Policies

Grouping

Transactional SOA App

Access RSS Video Wiki Blogs Forums

Calendar Meetings IM Tagging

Web Services

Cisco Intelligent Network

Notification

Content

Ciscopedia Conferencing Email

Any Device…Anywhere….Anytime

Directory


Delivering an Integrated Workforce Experience

Directory 3.0

Communities Ciscopedia

My View


Directory 3.0


Ciscopedia


Communities


“My View”

  My Status

  My Meetings

  My Bookings

  My Cases

  My Messages

  My Feeds

  My Metrics

  My Community

  My News

  My Contacts

  My Projects

  My Weather

  ...


MeetingCenter Over 99M minutes in

FY08 and 83.3M minutes in Q2FY09!

Wikis

1.6 MILLION page edits

Up 89% in FY08!

1.  Remote Collaboration (TP/WebEx/UC)

2.  Telecommuting 3.  Specialist

Optimization (SOAR)

4.  Sales Productivity (NEW)

5.  Connected Workplace

6.  Deal/Order Acceleration via UC

7.  Mac-Wiki 8.  C-Vision & Video

Blogs

$378 M

$277 M

$62 M

$26 M

$13 M

$2 M

$4M

$10 M

$691M

“SOAR increases the average number of customer interactions from 3 to 7 per week“

“Leveraging C&C for product development in engineering reduced the time for a typical software release by 35%”

2 4

Value Case Framework and Approach

3 1 Operational

Metrics Multiplier

Proof Points Business

Impact Key

Message


Situation/ Challenge

  Globalization and outsourcing driving need for greater collaboration

  Customers and partners expect improved responsiveness

  Travel budgets increasingly constrained

Solution   Deployed 300+ TelePresence rooms   Provided employees with web

conferencing (WebEx), desktop video (UC)

Result   Reduced travel per employee by 31% in FY08 vs. FY06 baseline (before TelePresence)

  Faster sales cycle and improved win rate increased contribution margin by $91M in FY08

Remote Collaboration

Sources: Corporate Affairs, TelePresence IT, Finance; Cisco IBSG, 2009

  Increased interactions with customers

  Higher quality of life   Reduced greenhouse gas

emissions

Benefits

  Travel expense savings of $226M/yr

  Time savings of $61M/yr

Result



  Specialists are critical to sales process   Account coverage constrained by limits

on specialist resources, ability to scale   Delayed access lengthens sales cycle

Solution   Offload routine support tasks with rapid response (Tech Support Network) and self-help tools (reference database, WebEx Connect community)

  Shorten cycle time with regularly scheduled virtual product demos

  Increase high-value interactions using expertise locator and remote collaboration capabilities

Result   45% increase in specialist interactions with customers in Canada, Commercial

  9–14% specialist productivity increase

Expertise Location

  Improved market coverage

  Scaled expertise   Increased customer face

time

Benefits

  Specialist time savings of $12M/yr

  Increased margin of $50M from reducing sales cycle

Result

Source: Cisco AT Sales, VTG CBT; Cisco IBSG, 2009



  Cisco: 10,000 Apple Macintosh users   No dedicated Cisco IT support   Productivity impact for users needing

support

Solution   Common wiki portal for Mac users, with distributed editing

  Provides community-based instructions, resources, tips

  Approx. 10,000 unique visitors/month

Result   Improved productivity for Mac users   Avoids approximately $1.6M in annual

help desk costs   Improves productivity with increased

uptime—$2.6M annual value for Cisco

Knowledge Sharing

  Distributed user-generated content

  Community-based updates and maintenance

Benefits

  $1.6M/yr savings in help desk costs

  $2.6M/yr in user time savings

Result

Sources: Cisco CCOE; Cisco IBSG, 2009


Leadership Beyond Technology

Process

Technology

Culture

  Web services   Video   Unified Communications   TelePresence   Wikis   Blogs   Sustainable commerce services (SOA)

  Business value metrics   Scalable integrated processes   Common services

  Leadership   Change management   Governance   Invite participation


Consumer/Data Center Connecting People

The Human Network


Welcome to the Human Network at Work

Directory 3.0

Driving Productivity, Growth and Innovation Connect, Communicate, Collaborate and Learn

N2Y4 Cisco Keynote

Technology

Transcript of N2Y4 Cisco Keynote