myStaffingPro - Mobile Webinar

Go Mobile: 20 Tips for a Successful Mobile Candidate Experience

Presented by: Bob Schulte

Mobile Market Overview

55% of new phone buyers purchased smartphones and 38% of all mobile phone owners now use enhanced mobile phone (Nielsen May 2011)According to a study by the International Data Corporation the worldwide smartphone market is expected to grow by 49.2% in the year 2011.81% browse the Internet on their smartphones (Google April 2011)

Pew Internet and American Life Project

More than 40% of all cell owners entertain themselves with their phone when bored. 20% of cell owners "experienced frustration because their phone was taking too long to download something”16% had difficulty reading something on their phone because the screen was too small10% had difficulty entering a lot of text on their phone84% of smartphone users report using their phone to access the Internet30% of smartphone owners have not downloaded apps

Projected Mobile Growth

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

2010

2011

2012*

2013*

2014*

Growth by Year

Visi

tors

Mobile Growth Rate – 253%/year

App vs. Mobile

AppsDistributed through app storesSingle click launchCan utilize phone functionality (camera, gyroscope, and push notifications)More expensive to developMust be developed for each platformApp stores charge fees for publishing or certifyingRequire approval of platform before you can distributeRequire manual download

Mobile WebsitesReached through the web browserNo downloads necessaryCan be found on search engines You cannot utilize all of the smartphone’s functionality (camera, push notifications, etc.)Can’t piggy back on success of third party app distributor

20 Tips for a Successful Mobile Candidate Experience

CapabilityFormattingFunctionalityIntegration

Tip #1: Capability

Image from Flickr account Webworld Technologies

Vs

Tip #2: Capability


Tip #3: Capability


Tip #4: FormattingBuilding Trust through Branding

Tip #5: FormattingBuilding Trust through Branding

Tip #6: FormattingMimic Portal Configurability

Tip #7: Formatting Optimized for the Small Screen

Tip #10: FunctionalityMaintaining Functionality Across Devices

Tip #12: FunctionalityMaintaining Information

Tip #13: Functionality Provide Technology to Apply

Tip #14: Functionality Collecting source information

Tip #15: FunctionalityProvide Technology to Apply

Tip #16 & 17: Functionality Providing Technology to Complete the Process

Tip #19: IntegrationReal Time Integration with Applicant Tracking

Tip #20: IntegrationReal Time Integration with Applicant Tracking

Live Application

Visit mkiosk.appone.com on your mobile device

or scan

*QR Codes can be assigned

an Ad Code for tracking purposes

Questions?

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Thank you for Attending!

For more information contact us at:

http://[email protected]

800-939-2462

Download our Mobile Career Portal Grade Card with our 20 Tips at

http://mspats.cc/rjGv9U

myStaffingPro - Mobile Webinar

Technology

Transcript of myStaffingPro - Mobile Webinar