Mobile Research Webinar
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![Page 1: Mobile Research Webinar](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b428134a79592c288b4594/html5/thumbnails/1.jpg)
Mobile Research
Vivek Bhaskaran
![Page 2: Mobile Research Webinar](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b428134a79592c288b4594/html5/thumbnails/2.jpg)
Agenda
Mobile Research - EcoSystems
SmartPhones - The Opportunity
Private Mobile Comunities
Qualitative Research
Location Based Feedback
Wrap Up
![Page 3: Mobile Research Webinar](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b428134a79592c288b4594/html5/thumbnails/3.jpg)
Mobile EcoSystem
iOS - iPhone, iPad, iTouch
Android
Windows Phone 7
RIM - Blackberry
![Page 4: Mobile Research Webinar](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b428134a79592c288b4594/html5/thumbnails/4.jpg)
SmartPhones Vs. PC
![Page 5: Mobile Research Webinar](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b428134a79592c288b4594/html5/thumbnails/5.jpg)
SmartPhone Reach
1 In 4 Households have a SmartPhone
![Page 6: Mobile Research Webinar](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b428134a79592c288b4594/html5/thumbnails/6.jpg)
Mobile Research Advantages
Unique Device ID - UUID
Location - GPS
Form Factor - Multimedia,
Images, Interactivity
Sliders, Animation
![Page 7: Mobile Research Webinar](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b428134a79592c288b4594/html5/thumbnails/7.jpg)
Apps - The New Currency
Users get free access to Paid Apps/Songs
Apps/Upgrades
Patent Pending
Instant Gratification
Rewards & Engagement
![Page 8: Mobile Research Webinar](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b428134a79592c288b4594/html5/thumbnails/8.jpg)
Private Mobile Communities
Turnkey - No Development Cost
Users live in a “Silo”
Reach users instantly - push
Engage users
Customize rewards - Angry Birds
Contextual (location)
Promote alternate services
![Page 9: Mobile Research Webinar](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b428134a79592c288b4594/html5/thumbnails/9.jpg)
Location Based Surveys
Location + Push = Engagement,
better response rates, relevant
Author surveys keyed on -
Entity (Starbucks, Seatac)
Category (restaurants, coffee shop,
parks)
![Page 10: Mobile Research Webinar](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b428134a79592c288b4594/html5/thumbnails/10.jpg)
Qualitative Research
Ethnographic Studies
Superbowl - 2011
Photos
Deep Dive
~30% Participation
100 Photos Uploaded in 60 mins
![Page 11: Mobile Research Webinar](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b428134a79592c288b4594/html5/thumbnails/11.jpg)
Private Mobile Communities - Case Studies
SOTU
SuperBowl
Market Mix 2011
Vermont Town Hall
![Page 12: Mobile Research Webinar](https://reader033.fdocuments.net/reader033/viewer/2022061217/54b428134a79592c288b4594/html5/thumbnails/12.jpg)
Next Steps? Questions?
Vivek Bhaskaran
206-660-1263
blog.surveyswipe.com
http://surveyswipe.com