Bring Your Mystery Shops to the Next Level With Mobile Mystery Shopping

Bob Bahrampiour

VP, Business Development at

Gigwalk

June 28, 2012

What is Mobile Mystery Shopping?

Using mobile technology to conduct mystery shops, facilitating:

• Recruitment• Management• Communication• Payment

In short, it’s a mystery shop: optimized for efficiency and quality

The Numbers on Mobile – 2011 to 2012

No doubt about it, mobility is no longer the future – it’s the now.

Compliance Mystery ShopIs product and service in compliance with corporate

policy?Problem: Getting accurate, verified data

Traditional Shops: Difficult to guarantee the shop took place in the right place at the right time.

Verification based on circumstantial evidence

Mobile Shops: Verify the location and time that the

shop took place using mobile geo-location technology and

time stamps

“Location Card” – where was your shopper when they did the shop.

Service Mystery ShopsAre my customers getting the quality service they

deserve?Problem: Shop results arrive days after the shop

Traditional Shops: Shopper enters information into a form online

after the shop. If there are problems with the survey, the

process starts over

Mobile Shops: See results in real time while the shopper is

at the location with surveys and photos

Audit Mystery ShopsWhat condition are my clients’ stores in?

Problem: No flexibility to adapt and communicate changes

Traditional Shops: No way to communicate last minute

changes to shoppers or answer questions from shoppers

Mobile Shops: Communicate questions and changes directly

through shopper’s phones through instant message tools

Retail Mystery ShopAre all my retail locations across the country up to

standard?Problem: Filling in gaps in shopper coverage

Traditional Shops: Compete for attention with thousands of other jobs on job boards and classifieds

Mobile Shops: Augment your shopper workforce by

recruiting from people who live in that area. Jobs are sent directly to their smartphones

Demographic Mystery ShopsDoes service vary based on demographics?

Problem: Targeting shoppers that fit the correct demograhics

Traditional Shops: No way to verify who is doing the work

Mobile Shops: Get a full profile with work history, reliability

and background

What Mobile Mystery Shopping Is Not

A Replacement for Mystery Shopping Firms

Gigwalk is an associate member of the MSPA, as a service provider for mystery shop firms

Redundant with Current SoftwareWorks with shopmetrics to augment

your current shopper workforce.

An Analytics ServiceMobile is a tool for recruitment,

management and payment.

How Does it Work?

Step 1.) “Post” your shop

Step 2.) Information is transmitted directly to your shoppers’ phones

Step 3.) Choose who does the shop

Step 4.) Manage your shopper as needed

Step 5.) Work is delivered directly to your computer

What is Gigwalk

A Mobile Work Marketplace

connecting Mystery Shop

providers to thousands of

smartphone-enabled shoppers

across the countryLaunched in 2011, Gigwalk has grown to

140,000 people earning a 2nd paycheck doing

190,000 jobs across

50 states for small and large businesses.

Seamlessly Recruit & RetainRecruit based on observed work history

Direct & OverseeMake sure workers get best results

Communicate & CollaborateMake sure everybody knows what to do.

Mobilize your Shoppers

Organize Your Current WorkforceCreate a group for your best people

Bob Bahramipourbob@gigwalk.comwww.gigwalk.com