My final Marketing Project
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Transcript of My final Marketing Project
Demand from foreign companies
Economy of Pakistan
Great market share
Latest technology
INTRODUCTION
Apple lite is a series of
laptops, iphones and ipods
that no more need any
charging! (Works with solar
power)
Easier live
Anti-theft
Glow in the Pakistani
Market
Marketing Research
Questionnaire
Response of the Customers
General demand in the market
Reasons for demand
Graphical Analysis
Yes
No
May be
25%
5%
70%
Will you want to try Apple Lite if the
option is made available to you?
What price would you be willing to
pay for this iPhone?
0
20
40
60
80
70-75 75-80 Above 80
What price would you be willing to pay for iPhone?
Price in Rs Thousands
What price would you be willing to
pay for this iMac?
0
10
20
30
40
50
60
70
150,000 - 165,000 165,000 - 180,000 Above 180,000
What price would you be willing to pay for iMac?
Price in Rs
The amount charged by a producer
from a consumer for the use of a
product
Usually prices are determined through
the intersection of demand and supply
curves
Setting the price of Apple Lite
considering the consumers’ response
Preference for low prices by
consumers
Preference for high prices by
producers
High Price
Low
Production
Skimming
What type of media ads are most
effective for you?
0
5
10
15
20
25
30
35
40
45
Newspapers & Magazines
Internet Billboards & Posters
Television Ads
Which type of media advertisements are most effective for you?
Market Segmentation
Segmenting the Market
Market Segments consuming Lite
The changing trends induce a
rising demand for electricity
The attractive features of lite
Will you want to try
apple lite if the option is
made available to you?
Have you ever tried a lite
before?
No barriers in entry
High market
share
High growth
rate
Stars
Laptops
Mobile phone
A name that requires
no introduction, no
explanation and very
little advertising to
give it clout is
known as Brand
name.
Competitive analysis
Positioning
Name/Brand Development
Creative/Testing
Name and tagline
Effective Packaging
Competitive
advantage
Packaging is unique
Performs the functions required
Promotes your product and brand
Identifiable
Box
Canes
Decoration
Pieces
Rings
Str
ength
• Company name
• New features
• Agreements
• Strong and reliable eco-system
Weakness • Limited hardware
upgrading option
• Political issue
• Economy issue
Opport
unit
ies • Increase Support of
applications
• Easy upgrade to software's and hardware's
• Reduce prices
• Improve the warranty plans
• New and strong security software's
Thre
ats
• Competition
• Software's expensive
• Long lasting rescission
• Windows vista and 7
• Switching in technology
• Increasing piracy
The life cycle of a product consists of four stages
1. Introduction
2. Growth
3. Maturity
4. Decline
Introduction
• Introduce in market
• Advertisement cost are typically high
• Most risky and expensive stage
Growth
• Sales and profits rise frequently at a rapid phase
• At the end of Growth stage profits decline due to exceeding competition
Maturity
• Initially sales continue to increase but at a decreasing rate
• Prices drop due to high competition
• At the end producers with high cost drop out of market
Decline
Sales volume decline due to these reasons:
• Better or less expensive product
• Need of product disappears
• People simply grow tired of product
Advertising is a form of
communication playing its role in
promoting a product
The response of consumer about the
effective modes of advertising
Promotion through Television
advertisements
Print Media (Newspapers &
Magazines)
Billboards and Pamphlets
The basic concept of distribution
The role of distribution in getting
the product to its target market
Services provided by middle men
Distribution channel for Apple Lite
“You can eliminate middle men but
you can’t eliminate the essential
distribution activities they perform”