My Marketing Sucks!
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From the Author of My Marketing Sucks! You will find the secret to creating the perfect Marketing Foundation for your business, product or service.
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Transcript of My Marketing Sucks!
From the Author of My Marketing Sucks!
You will find the secret to creating the perfect MarketingFoundation for your business, product or service.
Your Success Is Our Only Business
This program will give you the Foundation for
Creating GrowthThe materials contained in this presentation are the exclusive property of Profit Partners LLC.
No portion may be photocopied, duplicated or distributed without the written consent of Profit Partners LLC.
There Are Only Three Ways You Can Create Growth
• Get more customers• Sell more products and services to those customers• Keep your customers longer
Your Business
Ads, Marketing,
Promos
New Prospects
Old LeadsGo to Die
CustomersQuit
Flat Revenue
Vicious Cycle
Why Owners Struggle
#1 Answer: NOT ENOUGH LEADS Coming in Consistently
It’s a different world today. The amount of data received by our brains is 1,000X more/hr. than 10 years ago:
TV, billboards, mobile phones, tablets, satellite radio, newspapers…
•WHAT is your Strategic Plan to market your business?
•WHO is your Ideal Client
•WHERE can you find them?
Why Owners Struggle
#1 Answer: NOT ENOUGH LEADS Coming in Consistently
• WHAT do they WANT? (The ultimate benefit from your solution)
• WHEN is the best time for them?
• HOW do you capture/follow-up with them?
• Can this be put into an automatedmarketing system?
Why Owners Struggle
Incremental ImprovementsLead To
Exponential Growth
Incremental ImprovementsLead To
Exponential Growth
Why It Works
• Their Hot Buttons – Ultimate Desired Benefit• Marketing Equation – I.E. E. O.• Differentiation – Unique & Pertinent Selling Points• Inside Reality and Outside Perception
are brought together• Your business becomes the obvious choice
“I would have to be an absolute fool
to do Business with anyone else but you…
regardless of price”
Find Out What They Want and Give It To Them
Be very, very careful here. We did not say find out what they NEED and give it to them.
Their Hot Buttons
Wealth & Happiness
Interrupt – With a Hot Button HeadlineEngage – With Relevant Information Educate – The Proof Your WorksOffer – Low Risk Next Step
i.e.e.o =RESULTS
The Marketing Equation
(Use Them Everywhere!)
Pertinent points make you focus on what is important to them... What they WANT.
Unique & Pertinent Selling Points
Unique & Pertinent Selling Points
• Your USP’s, when properly communicated, will help you differentiate and separate your business as unique.
• Generally, it will convey your unique benefits to your prospective customers.
Businesses with a great Inside Reality have innovated their service or product, giving prospective customers a REASON to buy from them.
But here's a glitch: Just because you've achieved "WOW!" doesn't mean that customers are going to flock to your business.
You still have to market your business. And that's where your Outside Perception comes into play.
Inside Reality vs. Outside Perception
That’s where your Outside Perception comes into play.
Your Outside Perception is what your potential customers and client’s perception of what you do, what you believe, who you
are and how your business runs.
Perception Is Reality
Inside Reality vs. Outside Perception
ObtainingWealth & Happiness
The Marketing Foundation TM
Customer Retention
Ancillary Sales
New Customers
Integrated Solution
More moneyMore Free Time
SystemicNo Guessing
Replicate-able
Tactical Marketing
Flyers
Brochures
Websites
No Bad Ads!
There are 22 ways to fix your ads to draw a better response. We have a special report for you with this session - called No Bad Ads
Begin With the End in Mind…
• Where you are now
• Where you want to be in the future
• How to get there
• Building the foundation
• Using the members portal
Where Are You Now?
Today• Revenue• Staff• Services• Income• Lifestyle
your business evaluation – take a minute now
If you want to know WHY John Smith buys
WHAT John Smith buys…
You’ve got to see the world through John Smith’s eyes.
When prospects are ready to make a purchase, they are in the process of elimination, not the process of selection. You must NOT give them any reason to eliminate you. This is why ALL of your marketing must follow the 3 C's...
COMPELLING CONVINCING CONSISTENT
We could give you the greatest ad in the world, your phone is ringing off the hook, and if your people stink on the phone... you won't see growth.
ComparisonTime to start ‘Building Your Case ’
• How does your business stack up against the other choices prospects have?
• Identify your strengths (Better and Different)
• Improve or Ignore your weaknesses
• The comparison is one of the strongest tools you will have to use.
How To Beat Your Competition1) Know your competition
- Stooge Calls
- Secret Shopper
- Competitive Intelligence (report)
2) Be better than them at the 1st point of contact
-your 7 Key First Points of Contact:
1. The way your phone is answered
2. How people are greeted when they enter your business
3. Your initial face-to-face interaction
4. Your online search engine presence
5. Your website
6. Your social media pages
7. Word of mouth
What YOUR Marketing Is SUPPOSED To Do
• Capture the attention of people looking for a solution
• Help give them information
• Facilitate their decision making process
• Lower the risk of taking the next step
What Can You Expect?
• Growth in Revenue
• The first 90 days are hard
• Creating good marketing habits
• An energized staff
• Happier customers
• Easier sales
• Your business becomes
The Obvious Choice
How?... Good Marketing
What is marketing ?
Marketing is a vehicle to get you
from Point A to Point B. There are two types:
Strategic Tactical
What you say Where you say it
How you say it What it looks like
Who you say it to (i.e. postcards, mailers, ads)
When to say it
Converting Suspects Into Prospects
Here’s why a script is important:
• Everyone on the team is saying the same thing
• You are affirming the things most important to a prospect
• You are putting the prospect at ease
• You are giving them information they do not get elsewhere
• You are making it very low risk and educating them in the process
Victory
“Victory goes to those with superior forces at the first point of contact”
Quick Summary:
Know your Inside Reality – Business Evaluation and Interview
Know your competition – Strengths and Weaknesses
Be the BEST at the first point of contact (phone ins and website)
Work on your scripts for converting more suspects into prospects
Contact us:Phone:732-384-0000
Email: [email protected]
Don’t forget:
• Review this session• Start the next session• Download your support materials below
