Mutts & Mittens

29
Master Brand Identity Guidelines We are pet lovers too! M u t t s a n d M i t t e n s
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Transcript of Mutts & Mittens

Page 1: Mutts & Mittens

Master Brand Identity Guidelines

We are pet lovers too!Mutts and Mittens

Page 2: Mutts & Mittens

One : Introduction to Mutts and Mittens

Page 3: Mutts & Mittens

Master BrandmarkBrand Rationale - Mutts and Mittens

Navy blue is hardly considered a fanciful

colour, and therefore specially chosen and

used extensively in the logo to re�ect the

brand values of sincerity, honesty, credibil-

ity, reliability and professionalism.

Though dark in colour, the blue is still

relatively bright so as to appeal to

children, which is one of Mutts and

Mittens’ main target audience.

The logo is designed on the basis of the

company’s corporate philosophy and

brand values. The cat and the dog are

drawn in a way that they both touch each

other, suggesting closeness and love.

The logo is designed with simplicity in

mind. The entire logo is constructed with

a single line and colour. It portrays trust-

worthiness professionalism, hence giving

customers a sense of assurance that they

will be treated with excellent service with

every visit to Mutts and Mittens.

We are pet lovers too!Mutts and Mittens

Page 4: Mutts & Mittens

Master BrandmarkMutts and Mittens Colour Palette

Main Corporate Colours

Supporting Colours - Applications

Pantone 7455 C

Pantone 143 C Pantone 297 C Pantone 157 C Pantone 1805 C

Page 5: Mutts & Mittens

Two : Master Brandmark

Page 6: Mutts & Mittens

Master BrandmarkPrimary Version

Pantone 7455 C

We are pet lovers too!Mutts and Mittens

Page 7: Mutts & Mittens

Master BrandmarkPrimary Version - Reverse

Pantone 7455 C

We are pet lovers too!Mutts and Mittens

Page 8: Mutts & Mittens

Master BrandmarkPrimary Version - Greyscale

We are pet lovers too!Mutts and Mittens

Pantone Cool Gray 9 C

Page 9: Mutts & Mittens

Master BrandmarkPrimary Version - Greyscale Reverse

We are pet lovers too!Mutts and Mittens

Pantone Cool Gray 4 C Pantone Black

Page 10: Mutts & Mittens

Master BrandmarkPrimary Version - Minimum Height

The minimum height of this logo is 39mm / 1.56in

We are pet lovers too!Mutts and Mittens

39 mm

Page 11: Mutts & Mittens

Master BrandmarkInappropriate Usage

We are pet lovers too!Mutts and Mittens

We are pet lovers too!Mutts and Mittens

We are pet lovers too!Mutts and Mittens

We are pet lovers too!Mutts and Mittens

Do not distort, stretch or skew the Mutts and Mittens logo in any way.

Do not place the logo on a busy background.

Do not tilt the Mutts and Mittens logo. Do not alter the colours of the Mutts and Mittens logo.

Page 12: Mutts & Mittens

Master BrandmarkInappropriate Usage

Do not place the logo inside a shape smaller than theminimum protected space.

Do not corrupt the shape of the Mutts and Mittens logo in any way.

We are pet lovers too!Mutts and Mittens

We are pet lovers too!Mutts and Mittens

We are pet lovers too!Mutts and Mittens

We are pet lovers too!Mutts and Mittens

We are pet lovers too!Mutts and Mittens

Do not place the Mutts and Mittens logo on a gradient background.

Do not print the Mutts and Mittens logo with a drop

Page 13: Mutts & Mittens

Master BrandmarkPrimary Version - Clearspace Zone

We are pet lovers too!Mutts and Mittens

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Three : Stationery

Page 15: Mutts & Mittens

Mutts and Mittens Arena Building 469 Bukit Timah Road Singapore 259756

www.muttsnmittens.sg

tf e

+65 6822 0100 +65 9575 [email protected]+65 6836 3486

m

A my KohAccounts Executive

We are pet lovers too!

Mutts and Mittens

StationeryNamecard

Pet advice | Obedience training | Grooming service | Veterinarian service

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel-lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva-mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna.

Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen-tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.

Page 16: Mutts & Mittens

StationeryLetterhead

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel-lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva-mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna.

Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen-tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.

25 November 2008

Ms Alexial TeoGeneral ManagerArasia Pte Ltd97 Princep Avenue#23-694 Wallace BuildingSingapore 354153

Dear Ms Teo,

Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si aliiad propensiores ex sunt propter causas naturales et antecedentes, idciro etiam nos trarumvoluntatum atque appetitionum sunt non causae naturales at antecedentes; nam nihil esset in nostra potestate si res ita se haberet consequat.

Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si alii alia propensiores sunt propter causas naturales et antece dentes, idciro etiam reshu nostraruquide aut. Haec disserens qua de re agatur et in quo causa consistat non videt. Non si alii adt alia propensiores sunt propter causas naturales et rte antecedentes, idciro etiamt non nostrarum. potestate si ita se haberet. Nunc vero fatemur, acut noi consistat hebetesne, vale imbecilline quamque rem res.

Haec disserens qua de re agatur et in quo causa consistat non videt. Non enim si aliiad propensiores ex sunt propter causas naturales et antecedentes, idciro etiam nos trarumvoluntatum atque appetitionum sunt non causae.

Yours Sincerely,

Amy KohSenior Manager

Arena Building 469 Bukit Timah Road Singapore 259756 Tel: +65 68220154 Fax: +65 68366486 www.muttsnmittens.sg

Pet advice | Obedience training | Grooming service | Veterinarian service

Mutts and MittensMutts and MittensWe are pet lovers too!

Page 17: Mutts & Mittens

StationeryEnvelope

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel-lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva-mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna.

Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen-tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.Arena Building 469 Bukit Timah Road Singapore 259756 Tel: +65 68220154 Fax: +65 68366486 www.muttsnmittens.sg

Pet advice | Obedience training | Grooming service | Veterinarian service

We are pet lovers too!

Mutts and Mittens

Page 18: Mutts & Mittens

Four : Applications

Page 19: Mutts & Mittens

ApplicationCarrier Bags

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel-lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva-mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna.

Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen-tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.

We are pet lovers too!

Mutts and Mittens

Pet advice

Obedience training

Grooming service

Veterinarian service

Fedale Complex

Merinda Square

Eastview Point

Tinvale Mall

We are pet lovers too!

Mutts and M

ittens

Fedale Complex

Merinda Square

EastviewPoint

Tinvale Mall

Pet advice Obedience training

Grooming service

Veterinarian service

Page 20: Mutts & Mittens

ApplicationStaff Tee

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel-lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva-mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna.

Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen-tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.

Jacintha

PET LOVER!I’M A

We are pet lovers too!Mutts and Mittens

Page 21: Mutts & Mittens

ApplicationApron

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel-lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva-mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna.

Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen-tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.

PET LOVER!I’M A

Jacintha

Page 22: Mutts & Mittens

ApplicationVehicle

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel-lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva-mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna.

Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen-tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.

www.muttsnmittens.sg

Pet advice | Obedience training | Grooming service | Veterinarian service

We are pet lovers too!

Mutts and Mittens

Mutts and MittensTel: +65 68220154Fax: +65 68366486

Page 23: Mutts & Mittens

ApplicationMembership Card

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel-lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva-mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna.

Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen-tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.

Mutts and Mittens

• 10% discount on all Mutts and Mittens items.

• Not valid for items on offer or items designated by the company.

• Valid only at Mutts and Mittens shops in Singapore.

• Cards must be presented prior to any purchase made.

• Cards are non-transferable.

• The discount privilege and conditions may be amended or withdrawn at thesole discretion of the company.

Arena Building 469 Bukit Timah Road Singapore 259756

• If found, please return to:

Tel: +65 68220154 Fax: +65 68366486 www.muttsnmittens.sg

Terms & Conditions

love

pt s

i

Alexandra Marie Tan

Page 24: Mutts & Mittens

ApplicationDirect Mailer

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed aliquam varius eros. Phasel-lus quis turpis. Donec nulla risus, bibendum nec, fermentum a, cursus sed, erat. Mauris accumsan, libero vel blandit dapibus, elit tellus elementum nisi, nec tempor ante lorem in ante. Sed velit nisl, volutpat a, ultricies et, accumsan vulputate, pede. Nam est tellus, tincidunt et, mollis sed, aliquet eu, orci. Viva-mus a nisi. Fusce elit est, iaculis tincidunt, elementum at, ornare vitae, ante. Aliquam pulvinar mollis nunc. Proin at mi sit amet lorem vulputate venenatis. Donec lacus. Aliquam tempus erat et magna.

Nunc quis justo quis lacus suscipit tempus. Donec facilisis. Aliquam in arcu. Nunc eget sapien facilisis justo sollicitudin aliquet. Aliquam tortor erat, molestie vel, porta vitae, accumsan sed, augue. Curabitur at est. Pellen-tesque hendrerit. Aliquam erat volutpat. Fusce porta tempor libero.

IT’S OUR BIRTHDAY!

Things to do

Mutts and Mittens

to enjoy 20% discount

Mutts and Mittens

off for all items!

Bring me to...

Blk 351 Ubi Rd 244#25-206

Singapore 013351

Page 25: Mutts & Mittens

ApplicationPictograms

Veterinarian Service

Dog & Cat Food

Pet Grooming Accessories

Toys & Paraphernanalia

Page 26: Mutts & Mittens

Five : Typography

Page 27: Mutts & Mittens

TypographyMain Corporate Fonts

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ? ! $ % & () ” ” , .

Albertino

For headings and subheads

Page 28: Mutts & Mittens

TypographySecondary FontsBody Copy and Administrative Applications

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ? ! $ % & () “ ‘ , .

Myriad Roman

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ? ! $ % & () “ ‘ , .

Myriad Bold

Page 29: Mutts & Mittens

TypographySecondary FontsBody Copy and Administrative Applications

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ? ! $ % & () “ ‘ , .

Myriad Italic

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ? ! $ % & () “ ‘ , .

Myriad Bold Italic